Share & Save refunds the full 6.5% transaction fee through January 4, 2027
Sellers enrolled in Share & Save get the whole transaction fee back on eligible orders from their own links from October 20, 2026 through January 4, 2027.
Etsy changes that affect your shop, from Alura News
One story for each change to Etsy's fees, listing rules, policies and programs. Every fact links to Etsy's own pages.
US requires Entry Type 13 customs filing for postal parcels worth $2,500 or less from January 20, 2027
From January 20, 2027, sellers outside the US who post orders to US buyers need shipment-level customs data on each parcel, or it may be held or returned.
Etsy tests selling prints of sellers' digital files, with eligible US and Canadian shops included by default
Shops based in the US or Canada with eligible digital listings are included automatically unless they opt out, under a test Etsy described on September 14, 2026.
EU rules restrict "eco-friendly" and "carbon neutral" claims in Etsy listings from September 27, 2026
Sellers who count as traders and market items to buyers in the European Economic Area must follow the new rules from September 27, 2026.
Etsy listings can now have 3 variations, up from 2
Sellers of physical items can add a third variation type; Etsy flagged it on July 30, 2026 and described it as live by September 22, 2026.
Etsy sellers can now charge $0.20 to $500 for personalized text
Sellers who offer personalization can add a price to optional text fields from July 30, 2026, and that price carries Etsy's 6.5% transaction fee.
Etsy now holds sale fees in your pending balance and retires the reserve minimum
Every seller with an Etsy Payment account is affected; Etsy announced the updates on July 27, 2026, retired the reserve minimum by July 29, 2026, and gave no completion date for the fee change.
Etsy listings can now have 2 videos, up from 1
Every seller can add a second video to a listing; Etsy announced it in its June 2026 Newly Crafted roundup, published June 29, 2026, without a launch date.
EU charges a €3 customs fee per item on orders under €150 from July 1, 2026
Since July 1, 2026, carriers collect the fee on eligible orders shipped into the EU from outside it, and France suspended its separate €2 fee before Etsy began charging it.
Etsy requires Delivered Duty Paid shipping on orders to the US from July 9, 2026
Sellers who ship to US buyers from outside the US must prepay duties on orders from July 9, 2026, or lose Purchase Protection on those orders.
Etsy requires Custom Orders to collect extra payment after checkout from July 9, 2026
From July 9, 2026, any seller who needs more money for a bespoke order after checkout must bill it through Etsy, not by peer-to-peer payment or bank transfer.
Etsy changes the regulatory operating fee in 7 countries, with France rising to 1.14%
Sellers based in France, Hungary, India, Italy, Spain, Türkiye and the UK pay new rates from June 22, 2026, and Canada's rate has fallen to 0.50% with no start date from Etsy.
Etsy Purchase Protection now pays up to $250 on orders of any value and requires 48-hour replies
The new rules apply to every seller's cases opened on or after May 7, 2026.
Etsy bans natural animal fur, including vintage fur, from August 11, 2026
Every seller is covered, and listings made from or containing real fur have been prohibited since August 11, 2026, whatever the item's age.