Will it change my Etsy shop without asking?

No. Research and questions about your shop just get answered. Anything that changes Etsy, like new listing titles, a price change or tracking on an order, is shown to you first, and nothing goes to Etsy until you approve it. Every change is kept in Alura's change log, and you can undo it.

Do I need to be technical?

No. You add Alura to Claude or ChatGPT once by pasting one web address and signing in with your Alura account. There's no code and no API key. Or skip setup and use the Assistant inside Alura.

Does it work on my phone?

Yes. The Assistant works in Alura on your phone's browser. For Claude, add Alura once on claude.ai or the desktop app, then ask from the Claude app on your phone.

Which AI apps can I connect?

Claude on every plan, Free included (Claude Free allows one custom connector). ChatGPT on Business, Enterprise and Edu, where an admin adds it; ChatGPT Pro can connect with read-only tools. Cursor, Antigravity and other apps that support remote MCP servers work too.

Is this an Etsy MCP server?

Yes. The agent runs on Alura's MCP server, so ChatGPT, Claude, Cursor and other AI apps get Alura's Etsy research and your shop's tools from one address. Inside Alura, the Assistant uses the same tools with no setup.

Every Alura plan can connect, Free included. Connected AI apps use API credits each month: 100 on Free, 2,000 on Basic, 20,000 on Growth, 100,000 on Professional. A search costs 10 credits, a lookup 1, and saving is free. The Assistant inside Alura uses your AI credits instead. Sales history needs Growth or Professional.

Public Etsy research data, plus your connected shops: listings, sales, orders, customers, reviews and saved lists. It can't see other workspaces, and Alura never sends your email or billing details to the AI. Your chat stays in your AI app, under its own settings.

AI agent

The AI agent for your Etsy shop

Ask Alura's AI agent to find what sells, fix your listings, check your profit and keep up with orders. Use it in Alura, ChatGPT or Claude. Nothing changes on Etsy until you approve it.

Start for free

How to connect

Assistant

Ask about your shop or the market

What's my revenue this month?
How did my shop do last week?
What are trending Etsy keywords for 2026?

Ask anything

GPT-6 Luna

Assistant

Ask about your shop or the market

What's my revenue this month?
How did my shop do last week?
What are trending Etsy keywords for 2026?

Ask anything

GPT-6 Luna

AI agent

An AI agent that knows Etsy, and your shop

General chatbots guess. Alura's agent works from real Etsy sales and your own shop data, then does the work when you say yes.

Find what sells

Best sellers, shops and keywords ranked by real Etsy sales, not made-up examples.

Better listings in one ask

It rewrites titles, tags and descriptions for your weakest listings and publishes them when you approve.

Know your numbers

Ask about sales, profit, fees and ad spend and get answers from your own shop's numbers, month against month.

Orders, customers and reviews

Add tracking, see what's unshipped, find your repeat buyers and get your reviews summed up, with a preview before anything changes.

What you can ask

Research, listings, numbers and orders, in one chat

Ask in plain words. The agent picks the right Alura tool, reads live Etsy data and your shop, and shows you every change before it goes to Etsy.

Who are the top-selling jewelry shops on Etsy?

Searched Etsy shops

Search shopssearch_shops

Jewelry · by salesCaitlynMinimalist · 3.9M

CaitlynMinimalist leads with 3.9M sales and a 4.8 rating, almost twice SilverRainSilver's 2.2M. Every shop in the top four holds 4.8 stars or better.

1CaitlynMinimalist4.8 ★ · 3.9M sales
2SilverRainSilver4.9 ★ · 2.2M sales
3elevado4.8 ★ · 1M sales
4NewMoonBeginnings4.9 ★ · 915.8K sales

Works with these apps. Pick one to see how to connect it.

How to connect

Set it up once, then just ask

About two minutes on a computer. No code and no API key.

Free plan, no card
Connect your Etsy shop
The Assistant is ready in Alura

Paste one web address and sign in with your Alura account. Claude works on every plan; ChatGPT on Business, Enterprise and Edu.

https://mcp.alura.io/mcp
Sign in with Alura
Pick which shop's workspace to use

Ask in Claude or ChatGPT on your computer or phone, or in Alura. It answers, or shows you the change to approve.

Claude's phone app
Alura in your phone's browser
You approve every change

Research, listings and this week's orders

Who are the top-selling jewelry shops on Etsy?

Search shops

CaitlynMinimalist4.8 ★ · 3.9M sales
SilverRainSilver4.9 ★ · 2.2M sales
elevado4.8 ★ · 1M sales
NewMoonBeginnings4.9 ★ · 915.8K sales

CaitlynMinimalist leads with 3.9M sales and a 4.8 rating, almost twice SilverRainSilver's 2.2M. Every shop in the top four holds 4.8 stars or better.

Find my 3 weakest listings that still get views and rewrite their titles and tags around keywords people search. Show me first.

Search my listings

Keyword metrics

Preview changes

Keyword	Searches/mo	Score
gold name ring	292K	78
name necklace	406K	67
personalized jewelry	1.6M	63

Three listings score under 65 but still get views. Gold name ring gets 292K searches a month against 47K listings, so the new titles lead with it and the tags follow the buyer's words.

Custom Ring - Gold - HandmadeGold Name Ring, Personalized Name Jewelry, Custom Ring for Hergold name ringname ringpersonalized jewelry58 → 91
Stacking Rings Set of 3Gold Stacking Rings Set, Dainty Name Ring Stack, Personalized Giftstacking ringsdainty ringspersonalized jewelry61 → 94
Two Stone RingToi et Moi Ring, Two Stone Birthstone Ring, Personalized Jewelrytoi et moi ringbirthstone ringpersonalized jewelry54 → 89

DoneLogged in AluraUndo

Publish listings

Published 3 listings. You can undo this in Alura.

How did October compare to September, and what's eating my margin?

Shop stats

Fernwood Jewelry · last month

Revenue$12,480+11.3%
Orders312+9.1%
Profit$4,120+4.6%
Etsy fees$1,560+11.4%
Ad spend$1,840+52.1%

Ad spend is eating it. Revenue grew 11% and profit only 5%, because ad spend jumped 52% to 15% of revenue. Etsy fees moved with sales.

Who are my best repeat customers?

Search my customers

EEmma Lawson4 orders · $231.52
GGrace Kim3 orders · $179.64
NNoah Patel3 orders · $157.62

Emma Lawson is your best customer: 4 orders and $231.52 lifetime. Grace Kim and Noah Patel are close behind, and all three ordered in the last month.

Add tracking 9400 1118 9922 3045 to Emma's order and tell me what's still unshipped.

Search my orders

Preview shipment

Found Emma Lawson's open order, the double name ring, size 7 from Oct 2. Etsy emails her the tracking once it's added.

Emma Lawson · Double name ring, size 79400 1118 9922 3045

DoneLogged in AluraCan't undo

Add shipment

Added. 2 orders are still unshipped:

Grace Kim: custom name ring, size 6, ordered Oct 14
Noah Patel: stacking rings set, ordered Oct 15

Summarize this month's 1 to 3 star reviews and update my announcement about the shipping delay.

Search my reviews

Preview announcement

4 reviews under 4 stars this month. Three mention shipping that took longer than the listing said; one a loose clasp on a bracelet. None mention the jewelry's look or quality. Here is the announcement with the delay spelled out.

Welcome to Fernwood Jewelry. Every piece is made to order in our studio.Welcome to Fernwood Jewelry. Every piece is made to order in our studio. Orders placed this week ship in 5 to 7 days while we catch up. Thank you for your patience.

DoneLogged in AluraUndo

Update shop

Announcement updated. It's live on your shop page.

Opus 5.5MediumManual

Step-by-step guides for Claude, ChatGPT and other apps.

Reviews

What Etsy sellers say

Real reviews, quoted as published on Trustpilot and the Chrome Web Store.

Chrome Web Store

Just the app I have been looking for, looked at other "top end" applications only to find they were overcomplex, clunky and not delivering what I really needed. Alura definitely has a much better user interface and the extensive use of AI to help me is perfect.

Garry RattrayReview on Chrome Web Store

1 / 4

Rated 4.8 out of 5 by Etsy sellers
Trusted by 1.2M+ Etsy sellers

FAQs

How it works, and what each plan includes.

Want the full plan comparison? See pricing.

Try the AI agent for your Etsy shop

Start free, then ask in Alura, Claude or ChatGPT.

Start for free

See plans

More features

Everything else Alura does for your Etsy shop.

View all features

Automations

Describe a chore and AI sets up the automation for you to switch on.

Learn more about Automations

Tasks

To-dos linked to the listing, order or customer they are about.

Learn more about Tasks

MCP server

Alura's Etsy research inside Claude and ChatGPT.

Learn more about MCP server

API

Alura's Etsy research in your own scripts. Private beta.

Learn more about API

Product research

Search 100M+ listings by sales, revenue, price and reviews.

Learn more about Product research

Shop research

Any shop's sales, best sellers, reviews and busy months.

Learn more about Shop research

View all featuresEvery tool in one place.