Helping independent sellers build businesses that last
Alura gives Etsy sellers the research, listing, marketing and analytics tools that big brands rely on, in one place.
Used by 1,274,000+ Etsy sellers, including
We started as Etsy sellers
Alura began in our own Etsy shops. We needed better data and better tools to make them succeed, so we built them.
We still sell on Etsy. Our team runs more than 15 shops, with over 100,000 sales between them, and we use Alura to run them every day.
Big brands have a team for every part of selling online. Most Etsy sellers run the whole business on their own. Alura gives them the same data and tools.
It is the toolkit we wished we had from the start, and we hold ourselves to one test: whether the shops using it grow.
- Etsy shops run by our team
- 15+
- Sales from our own shops
- 100,000+
- Etsy orders for Alura sellers in the past year
- 4.8M+
One platform for the whole shop
From the first keyword to the thousandth order, every part of running an Etsy business in one workspace.
- ResearchFind keywords, products and shops worth your time.
- ListingsCreate, score and improve listings that get found.
- CustomersMessages and follow-ups that bring buyers back.
- MarketingPinterest, email and Etsy Ads, managed in one place.
- AnalyticsProfit, costs and performance for every shop.
- Alura in your AIAsk Alura from Claude, ChatGPT or Cursor.
How we build
Four ideas behind every feature we ship.
- 01
Data, not guesswork
Every decision, from a keyword to a price, should start with what buyers actually search for and buy.
- 02
Built for shops of one
Most Etsy shops are run by one person. Alura takes on the busywork so sellers can get back to making.
- 03
Honest numbers
When a number is an estimate, we say so. A clear gap beats a confident wrong answer.
- 04
Sellers set the roadmap
We build what sellers ask for, and share what is new as soon as it ships.
