Alura Brand Guidelines

“Alura” is a single word, always spelled with a capital “A.” It is the brand name of both our company and our application (not “Alura app”). When referring to dedicated releases from Alura, please capitalize them as proper nouns (e.g., “Alura Chrome Extension”).

The Alura wordmark is the defacto, streamlined representation of our brand, designed for clear visibility across both digital and print platforms. It embodies the brand in its most recognizable textual form. When utilizing the wordmark, it should be maintained in its original design and proportions to ensure consistency and recognition. We recommend using the Alura wordmark for most use cases unless otherwise specified.

The Alura symbol is a distinctive element of our brand identity, optimized for impact and recognition across various media. This symbol distills the essence of Alura into a concise visual form that is immediately identifiable. It is essential that the symbol be used in its original design and proportions to maintain brand consistency. Its use is particularly valuable in contexts where space is limited or where a more graphic representation is needed over text.

Comfortable against light and dark backgrounds, Alura’s primary brand color is a clean and modern shade of blue. The following light and dark accents are preferred for monochrome wordmark usage, while the brand color is typically reserved for backgrounds.

Comfortable against light and dark backgrounds, Alura’s primary brand color is a clean and modern shade of blue. The following light and dark accents are preferred for monochrome wordmark usage, while the brand color is typically reserved for backgrounds.