Alura Brand Kit

Resources for presenting the Alura brand consistently and professionally.

Download brand kit

Naming

Write Alura as one word with a capital A. Use it for both the company and the application. Capitalize product names, such as Alura Chrome Extension.

Wordmark

Recommended

Use the wordmark for most placements. Keep its original shape and proportions, and choose dark or white lettering to suit the background.

  • Dark wordmarkSVG
  • White wordmarkSVG

Colors

Use Alura blue as the accent. Pair white and dark for backgrounds and wordmarks.

Alura Brand

RGB 21, 94, 239

#155EEF

Alura Light

RGB 255, 255, 255

#FFFFFF

Alura Dark

RGB 24, 29, 39

#181D27

Screenshots

Use these official Alura product images to show the application clearly. Preserve the interface, proportions, and context when sharing them.

Alura Keyword Research product interface
Keyword ResearchDownload
Alura Analytics product interface
AnalyticsDownload

Mockups

These ready-to-use Alura product compositions pair the interface with a simple frame. Use the supplied images as they are to keep the product and brand consistent.

Alura Pinterest product interface
PinterestDownload
Alura Shop Analysis product interface
Shop AnalysisDownload

Based on the official Alura brand guidelines. For additional assets or questions about using the Alura brand, contact us.