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New · Customers

Customers, rebuilt

Customers has been rebuilt around the questions sellers actually ask. Every buyer shows amount spent, orders, average order value, review score, refunds and when they first ordered.

Ready-made views pull out top customers, first-time and repeat buyers, high refunds, high order value, and happy or unhappy customers. Filter by country, orders, spend or review score, or group the list by country or customer type.

Open a customer to see their order history on a timeline, their reviews, and the details of each order. Find it under Customers in the sidebar. Available on the Growth plan and up.

Highlights

  • Saved views: Top customers, Repeat customers, High refunds, Unhappy customers and more
  • Filters for spend, orders, review score, refunds and country
  • Group by country or customer type
  • Customer page with order timeline, reviews and order details

New · Follow-ups

Follow-ups, rebuilt

Follow-ups has been rebuilt to make thank-you notes and check-ins part of your routine. Write a template for each moment in an order: placed, shipped, delivered, after purchase, and after a positive or negative review. New and repeat customers can get different messages.

Follow-ups that are ready wait in the Send now queue. Send them one at a time or as a batch, and use AI to help you write a message when a template feels flat.

Sending rules skip orders that should not get a message, like refunded orders. Find it under Customers > Follow-ups. Available on the Basic plan and up, and sending uses the Alura Chrome extension.

Highlights

  • Templates for order placed, shipped, delivered, post-purchase, and reviews
  • Separate messages for new and repeat customers
  • Send now queue with batch sending
  • AI help writing messages
  • Sending rules to skip sensitive orders

New · Platform

Workspaces and teams

Alura is now built around workspaces. A workspace holds your shops, your plan and your team, so usage is shared instead of tied to one person.

Invite teammates by email from Settings > Members, and choose their role and which features they can open. A team member can work on listings and customers without seeing billing, for example.

Connect more than one Etsy shop to the same workspace and switch between them from the top of the sidebar. Multiple shops are part of the Professional plan.

Highlights

  • Email invitations with pending invite management
  • Roles and per-feature permissions for each member
  • Several Etsy shops in one workspace, with a shop switcher
  • One subscription shared by the whole team

New · Platform

Alura Assistant, beside your work

Alura Assistant sits in a side panel next to the page you are on. Ask about your shop in plain words: how sales are going, where profit is going, or what to change on a listing.

It knows which page you are on and brings in the right specialist, whether that is research, analytics or listing optimization. Answers can include charts and tables built from your own data.

Open it with Cmd+I (Ctrl+I on Windows) on research, listings and analytics pages, or from the assistant button in the page header.

New · Analytics, Financials

Analytics, rebuilt for every shop you run

Analytics on the new Alura is rebuilt from the ground up. Overview shows revenue, orders and the other numbers you care about in one place. Choose which metrics to show, rearrange them, group by day, week, month or year, and compare to the previous period, month, quarter or year.

If you run more than one shop, you can see them combined or broken down by shop. Shops that sell in different currencies are converted to one currency so the totals add up.

Financials turns your Etsy statements into a clear report. Costs keeps track of what you spend outside Etsy, and the Profit Calculator shows what you really keep on a sale after Etsy fees. Find them all under Analytics in the sidebar.

What's included

  • Overview with metrics you can add, remove and rearrange
  • Compare to the previous period, month, quarter or year
  • Combined or per-shop charts, with currency conversion
  • Save your display settings as your default
  • Financials report built from your Etsy statements
  • Costs, with accounts and a costs report
  • Profit Calculator with Excel export