Changelog

Pinterest favors tall 2:3 pins, but most product photos are square or landscape. Until now you had two choices: crop the photo to 2:3 and lose part of it, or keep the original shape and give up the pin format.

The new Fit whole photo layout keeps both. Your whole photo sits centered in a 2:3 pin over a softly blurred copy of itself, so nothing gets cut off.

You can pick it anywhere you choose a layout: automation settings, Create pins, bulk edit, the pin editor and CSV import.

A/B tests used to judge each variant by sales alone. For shops with few orders, that meant waiting a long time for a clear answer.

The Results tab now shows views and conversion rate for each variant, plus a views lift card next to your other results. Views lift compares views per tracked hour, so variants that ran for different lengths of time are compared fairly.

Views and conversion rate are also included in the CSV and PDF exports.

Not every listing belongs on Pinterest. Your automation settings now have an Exclusions section with three options: leave out whole shop sections, pick specific listings, or add keywords. A keyword excludes any listing that has it in the title, tags or description.

You can also change the image of a pin that is already in your Queue. Open the pin, click Change image, and pick another photo from the listing.

Analytics Overview now shows two new cards below your metrics. Top products lists your best-selling listings by units sold. Top customers lists the buyers who spent the most. Both follow the date range and shops you have selected.

Click View all to open the full Products or Customers list inside Overview, with the same period still applied. Open any listing or customer from there without losing your place.