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Follow-ups, Messages

Follow-ups: see the conversation before you send

Sending a follow-up now opens a larger window with the full conversation with that buyer and the order details beside it. You see what has already been said before you add to it.

When an order matches one of your sending rules, Alura skips it and moves to the next one, with a note you can open to send it anyway. After a follow-up is sent, the conversation closes itself in Customer Messages, and a reply from the buyer opens it again.

If sending through the extension fails, Send manually copies the message and opens the order on Etsy for you.

Also new

  • Send automatically toggle on each follow-up
  • Close conversation after sending, on by default
  • The trigger, like Order shipped, shows in the window header

Analytics

Import costs from a spreadsheet

You can now import costs in bulk. Download the Excel or CSV template, fill it in, and upload it. Alura checks every row first and tells you exactly which rows need fixing before anything is saved.

The Profit Calculator also has Etsy's August 2026 fees and exchange rates, so the profit it shows matches what Etsy charges today. Find Import costs on the Costs page under Analytics.

Improvements

  • Excel template with dropdowns for your accounts and shops
  • Row-by-row checks with a downloadable error report
  • Your costs report updates as soon as the import finishes
  • Profit Calculator updated with Etsy's August 2026 fees and exchange rates

Follow-ups

Follow-ups now send for you

Follow-ups now send on their own through the Alura Chrome extension, using your Etsy session. No more copying a message, opening the order on Etsy and pasting it in.

Before each message goes out, Alura reads the order and its conversation and checks it against your sending rules. Orders that match a rule, like a refund or a buyer who already wrote in, are skipped, and you can see why.

Your sending rules are now saved to your shop, so they apply on every computer you use. Update the Alura extension to the latest version to use it.

Details

  • Preview a message and its order before sending
  • Live progress while a batch sends
  • Skipped follow-ups show the reason
  • Sending rules saved per shop instead of per browser

Automations

Automations: Slack, webhooks and a weekly review

Connect Slack under Settings > Integrations and add a Send Slack message step to any automation. Pick the channel or person it should go to.

A new Webhook received trigger lets another tool start an automation. And a new Weekly shop performance review template sends you a summary of how the week went.

Also new

  • Recurring schedules follow your workspace time zone
  • A new automation opens as a draft until you save it

Listings

Duplicate and delete listings

Open the menu on any row in your listings table and choose Duplicate. Alura creates a draft copy and opens it, so you can make a variation of a product in seconds.

Delete works from the same menu, or for several listings at once from the action bar. If Etsy needs your permission to delete listings, Alura asks for it the first time.