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New · Listings

Listing optimization, rebuilt

Click Start optimization and Alura works through the whole listing. It researches keywords, rewrites the title, description and tags, upscales low-resolution photos, can create new photos, writes alt text, builds a slideshow video and adds translations.

Nothing goes live without you. Every change appears in a review with the before and after, and you can revert any single change or all of them. Your listing score updates as you go, so you can see what each change does.

Optimization settings let you choose what AI touches, the model it uses, your brand voice and content language. Protect traffic-driving keywords keeps the search terms that already bring you buyers. Find it under Listings, then Listing.

Also new

  • Tag Manager with keyword research, your saved keywords and the Etsy search terms buyers used to find you.
  • Listing score with recommendations for title, tags, description, photos and attributes.
  • Renewal report suggests when to turn off auto-renew or rewrite a listing with AI.
  • Start optimization from the listings table or inside the editor.

New · Listings

Edit every listing field, and create listings with AI

You can now edit every part of an Etsy listing inside Alura: title, description, tags, attributes, variations with price and stock, personalization, shipping, digital files, translations, photos and videos. Preview how it looks on Etsy and Google, then publish straight to your shop.

History keeps a record of every change made through Alura. See the before and after for each field and revert the ones you don't want.

To start a new listing, choose Create with AI. Upload photos and a few notes, and AI drafts the full listing, including variations, for you to review. Or pick Manual setup and start from a blank draft.

Also new

  • Generate or rewrite alt text with AI for each photo.
  • Upscale low-resolution photos and create new product photos with AI.
  • Generate a slideshow video from your photos.
  • Renew sold-out or expired listings as you publish.

New · A/B Tests

A/B Tests, rebuilt

A/B Tests runs two versions of a listing on Etsy and tells you which one sells better. Test the title, description, price, tags, photos or video. Alura switches between the versions on a schedule and tracks the results.

Each test now has a Statistical Confidence card that rates the result as High, Medium or Low, and an activity timeline with every switch, sale and confidence milestone. When you are ready, use Stop test and choose winner.

Manage tests from tabs for running, completed and draft tests, use bulk actions, and edit a test's settings after it starts. Export results as CSV or PDF. Find it under Listings, then A/B Tests.

New · Tasks

Tasks for you and your team

Tasks is a new place to plan and track the work behind your shop. Create a task, assign it to a teammate, set a priority and a due date, and follow it from list or board view.

Break bigger jobs into sub-tasks, attach files, and comment with your team. Link a task to the listing or order it is about. Repeating work, like a weekly photo refresh or a monthly restock check, can be set up once as a recurring task, and templates save you from typing the same task twice.

Open Tasks from the top of the sidebar. Teams, workflow statuses, labels, templates and recurring tasks are set up under Settings > Teams.

What you can do

  • List and board views with filters and grouping
  • Sub-tasks, comments, attachments and @mentions
  • Link tasks to listings and orders
  • Recurring tasks and task templates
  • Reminders with natural input like "4pm" or "2 days"
  • Teams with their own statuses, labels and members

New · Inbox

Inbox for the things that need you

Inbox is a new home for everything in Alura that needs a look from you. It shows when a listing expires, when a shop sync fails, when a Pinterest pin could not be published, when an A/B test finishes, when a listing score drops, and when a task is due soon or overdue.

Click a notification to go straight to what it is about. The list stays open, so you can work through it one item at a time. Mark items read, snooze them, filter by type, or clear what you no longer need.

Open Inbox from the sidebar. The badge shows how many items are unread.

What shows up

  • Expired or deactivated listings
  • Shop sync problems and lost Etsy or Pinterest connections
  • Failed Pinterest pins and paused Pinterest automations
  • Finished A/B tests and listing score drops
  • Task assignments, mentions, due dates and reminders
  • Notifications sent by your automations