Etsy Tag & Title Generator

How Etsy tags work

Tags are short phrases you add to a listing to tell Etsy search what the item is. When a buyer searches, Etsy looks for matches in your title, tags, attributes and category together. A listing that matches more of the words in a search has a better chance of showing up for it.

You get 13 tags per listing, and each can be up to 20 characters, spaces included. Tags can use letters, numbers, spaces, hyphens and apostrophes. Use all 13: an empty tag slot is a search you could have matched and didn't.

How to write good Etsy tags

• Use phrases, not single words. "leather dog collar" matches what buyers actually type. "collar" on its own competes with every collar on Etsy.
• Cover different searches. Think about how other buyers would describe the same item: by material, style, use, recipient or occasion. "custom pet collar", "gift for dog dad" and "engraved dog collar" reach three different people.
• Don't repeat your category or attributes. Etsy already knows your listing is in Pet Collars, and the color you picked in attributes already counts. Spend tags on what they don't cover.
• Skip plurals and reorderings. "dog collars" and "collar dog" mostly match the same searches as "dog collar".
• Be truthful. A tag that brings the wrong buyer gets a click and no sale, and never use brand names you don't own.

The generator above follows these rules and checks every tag on our server before you see it, so each one fits the 20-character limit and none repeat.

How to write an Etsy title

Etsy titles can be up to 140 characters, but that is a limit, not a target. Etsy's current guidance is that short, clear titles do better than long ones packed with keywords. Buyers scan titles in search results, often on a phone, where only the first few words show.

• Say what it is first, in the words a buyer would search: "Personalized Leather Dog Collar".
• Add one or two details that matter: material, personalization, size, who it's for.
• Make it read like a sentence, not a list of keywords. Move the extra phrases into your tags.
• Etsy allows each of % : & + only once in a title.

Using search volume to pick tags

The number next to each tag is Alura's estimate of how many times a month buyers search that phrase on Etsy, averaged over a year. Use it to compare, not as a promise:

• A high number means many buyers, and usually many competing listings too.
• A smaller, specific phrase can still be worth a tag if it describes your item exactly, because the buyers searching it want what you make.
• No data means we don't have numbers for that phrase yet. It is not the same as zero searches.

Once your listing is live, run it through the Etsy Listing Grader to see how the title, tags, photos and description score together.

Go further with Alura

Alura has keyword research with Etsy search volume, competition and trends for any phrase, so you can compare tags before you use them, plus listing scores and rewrites connected to your Etsy shop.

Start for free or see pricing.