Which of your Etsy listings need work?
Type your shop name to grade up to 100 listings at once, check them against Etsy's own guidance and see what to fix first.
The term 'Etsy' is a trademark of Etsy, Inc. This application uses Etsy's API, but is not endorsed or certified by Etsy.
Sizing up a competitor instead? Try the Etsy Shop Analyzer.
What the Etsy SEO audit checks
Most Etsy SEO tools check one listing at a time. This audit checks your shop in two layers. First, up to 100 active listings each get the Etsy Listing Grader's score out of 100: photos, video, title, description and tags. Then it looks across the shop for patterns no single listing shows.
The shop-wide checks come in two kinds. Most are Etsy's own guidance, quoted with a link, and a miss is something to fix. A few are our own checks for patterns Etsy doesn't rule on. The report shows those apart, under "Worth a look", with the line we draw. They are often fine: a tag or title opening that describes every item you sell belongs on every listing.
| Check | Kind | What Etsy says | Source |
|---|---|---|---|
| Main photos at least 635 pixels | Etsy's guidance | Etsy says your first listing photo should be at least 635 pixels wide and high “to avoid showing up lower in searches.” | Requirements and Best Practices for Images in Your Etsy Shop |
| High-resolution main photos | Etsy's guidance | Etsy lists a high-resolution main photo among the things a listing needs for a chance at priority placement in search, and recommends a width and height of 2000 pixels or more. | How to Use the Etsy Search Visibility Page |
| Listings with fewer than 5 photos | Our line, not Etsy's: fewer than 5 photos, among the listings Etsy sent photos for. Etsy asks for multiple photos and doesn't name a number. | Etsy says having multiple clear, high-resolution images in a listing is an important factor for the listing's quality. | How to Edit Your Listing Photos |
| Alt text on photos | Etsy's guidance | Etsy's SEO guide says to add descriptive alt text for each image, because it describes the photo for buyers who can't see it and helps search engines outside Etsy read it. Etsy lets you add alt text when your shop's default language is English. If you add none, Etsy may add AI-written alt text for US sellers. | How to Add a Text Alternative to Your Listing Images |
| A listing video | Etsy's guidance | Etsy says listing videos give shoppers a better idea of your products and can help how your listings appear in Etsy search. You can add up to 2 per listing. | How to Add Listing Videos |
| Listings using fewer than 13 tags | Etsy's guidance | Etsy says each tag is an opportunity to be matched with a shopper's search, and you can use up to 13 tags per listing. | How to Use Tags to Get Found in Search |
| Tags on most of your listings | Our line, not Etsy's: a tag on more than 50% of the listings that have tags, ignoring capital letters, once at least 5 listings have tags. A tag that describes every item, like what you make, belongs on every listing. | Etsy asks for accurate and relevant tags, and a diverse array of tags in each listing. It says nothing against a relevant tag appearing across your shop. | How to Use Tags to Get Found in Search |
| Titles that open the same way | Our line, not Etsy's: the same first 3 words on at least 30% of titles and on at least 3 listings, once at least 5 listings have titles. Capital letters and punctuation are ignored, and titles shorter than 3 words aren't compared. That's fine when the words say what the item is, as Etsy asks. | Etsy's SEO guide says to clearly describe your item at the beginning of the title, because search engines only show the first 50 to 60 characters. | Search Engine Optimization (SEO) for Shop and Listing Pages |
| Titles that are the same or nearly the same | Our line, not Etsy's: two titles with the same letters and numbers in the same order, ignoring spaces, capital letters and punctuation, or two titles where 85% or more of the different words used across both appear in both. Versions of one design often share most words, and that can be right. | Etsy's SEO guide says a title should state what the item is and include key details, so a buyer can quickly read and understand it. | Search Engine Optimization (SEO) for Shop and Listing Pages |
| A shop logo | Etsy's guidance | Etsy says your shop should have a logo, and that an incomplete shop may affect your listings' search visibility. | How to Use the Etsy Search Visibility Page |
Etsy's numbers for listings, in one place
These limits and recommendations are from Etsy's Help Center, checked in November 2026. The audit and the grader use the same numbers.
| What | Etsy's number | Source |
|---|---|---|
| Tags | Up to 13 per listing, 20 characters each | How to Use Tags to Get Found in Search |
| Title | Under 15 words; Google shows the first 50 to 60 characters | Search Engine Optimization (SEO) for Shop and Listing Pages |
| Main photo | At least 635 pixels wide and high, or it may show lower in search | Requirements and Best Practices for Images in Your Etsy Shop |
| Listing photos | 2000 pixels or more on each side | Requirements and Best Practices for Images in Your Etsy Shop |
| Alt text | Up to 250 characters per photo, when your shop's default language is English | How to Add a Text Alternative to Your Listing Images |
| Video | Up to 2 per listing, 3 to 15 seconds, no sound | How to Add Listing Videos |
| Shop logo | 500 x 500 pixels | Requirements and Best Practices for Images in Your Etsy Shop |
Etsy's Search Visibility page in Shop Manager also flags listings that miss its requirements for priority placement, such as a clear, well-lit main photo of the finished item, the most specific category and a return policy. It weighs your shop and customer service too: replying to messages, shipping on time with tracking, your review score and cases (How to Use the Etsy Search Visibility Page). The audit can read photos, tags and titles, but not those service measures.
How to read your shop score
Your shop score is the average of your listing scores, with the same grade bands the grader uses:
| Grade | Score |
|---|---|
| A+ | 97 to 100 |
| A | 90 to 96 |
| B+ | 87 to 89 |
| B | 80 to 86 |
| C+ | 77 to 79 |
| C | 70 to 76 |
| D | 60 to 69 |
| F | 0 to 59 |
Beside the score, the report says how many listings it averages. A listing Etsy sent without its photos, video, tags or text isn't graded, and the shop gets a score only when at least half of the listings read could be graded. If your shop's default language isn't English, or Etsy didn't send it, alt text doesn't count toward the score, because Etsy offers alt text only for English shops.
A high score means nothing basic is missing. It doesn't mean a listing will rank: Etsy decides that, and it also weighs how relevant a listing is to each search and how your shop serves buyers. Treat the score as a checklist, not a forecast.
The listings with the lowest scores come first, because that is where one hour of work changes the most. Each of your 5 lowest-scoring listings shows every fix, with the points it is worth.
What to fix first
Work through the audit in this order:
- Main photos under 635 pixels. This is the one size where Etsy says a listing may show lower in search. Replace them first.
- Empty tag slots. Each empty slot is a search you can't be matched to. Filling 13 tags on every listing is quick and costs nothing.
- The "Worth a look" items. A tag on more than half your listings, or the same 3 opening words on many titles, is fine when it describes each item. Change it only where it doesn't, like a shop name at the start of every title.
- Your lowest-scoring listings. Follow each fix list from the top.
- Videos and alt text. They take longer, so do your best sellers first.
Worked example. A shop with 40 listings scores 68, a D. Twelve listings use 9 or 10 tags, and every title starts with the shop's brand name. Filling the tag slots raises those 12 listings' tag scores, and starting each title with the item (a phrase that is also a tag) can raise the title check on every listing. Etsy says changes can take up to one day to show in search (How to Use the Etsy Search Visibility Page).
Free Etsy SEO tools vs Listing Optimization in Alura
The free audit tells you what to fix. Listing Optimization in Alura scores every listing in your shop and lets AI write the fix: a new title, description and tags from Etsy search data. You see each change next to what is live, and nothing goes to Etsy until you publish.
| Free audit | Listing Optimization in Alura | |
|---|---|---|
| Listings scored | Up to 100 | Every listing |
| Shop-wide checks | Yes | Per listing, as you work |
| Full fix lists | Your 5 lowest-scoring listings | Every listing |
| Rewrites | You write them | AI drafts title, description and tags |
| Publishing to Etsy | In Etsy's editor | From Alura, after you check each change |
Want to see how a competitor's shop sells instead? The Etsy Shop Analyzer shows any shop's sales, prices, top listings and tags.
Where the data comes from
The audit reads your shop live from Etsy's Open API when you click: the shop, its active listings, and their photos and videos. Etsy's API returns up to 100 active listings per request, so a shop with more than 100 listings is audited on the 100 Etsy returns. In our checks they are the most recently listed or renewed, but Etsy doesn't document that order. Drafts, expired and sold-out listings aren't included.
Etsy's API Terms limit how long its data may be kept (Etsy API Terms of Use). We keep a lookup for one hour, which also lets the Etsy Shop Analyzer reuse it, then it is gone. Listing details may be shown at most 6 hours old, so a report left open is hidden once it is 5 hours 45 minutes old, until you read it again.
The term 'Etsy' is a trademark of Etsy, Inc. This application uses Etsy's API, but is not endorsed or certified by Etsy.
Yes, with no account. Each visitor gets 3 fresh shop audits a day, because every audit uses the Etsy API we share with the rest of Alura. You get the shop score, every shop-wide check and the full fix list for your 5 lowest-scoring listings. Fix lists for the rest are in Alura.
Each listing's photos, video, title, description and tags, with the same 14 checks as the Etsy Listing Grader. Across the shop it checks Etsy's own guidance on main photo size, alt text, videos, empty tag slots and the shop logo. Separately, it points out patterns worth a look that Etsy doesn't rule on: few photos, tags on most listings, titles that open the same way and near-identical titles. Those are often fine, and the audit says when.
No one can promise that. Etsy decides ranking and also weighs relevance to each search and your customer service. The audit checks what you control in each listing against what Etsy publishes, so nothing basic is missing.
Etsy's API returns up to 100 active listings per request. The audit grades those 100 and says so. Listing Optimization in Alura scores every listing.
A shop in Vacation Mode has its listings hidden, and Etsy's API doesn't return them. Turn Vacation Mode off, then run the audit again. Drafts and expired listings aren't included either.
Results are kept for an hour so the analyzer and the audit can share one lookup. Run the audit again after that. Etsy says changes can take up to a day to show in search.
Etsy lets sellers add alt text to listing photos when the shop's default language is English. If your shop's default language is another one, the audit doesn't ask you to add it and alt text doesn't count toward your scores. If Etsy didn't send your shop's language, alt text doesn't count either, and the check says it can't tell whether it applies.
Yes, any shop works. To see how a competitor sells (sales, prices, top listings and tags), the Etsy Shop Analyzer is built for that.
