You get 2 descriptions laid out the way Etsy recommends, written from the facts you give. Edit them here, then copy. Or start from a free template. 3 free runs a day.
Etsy's own advice is to keep descriptions short and informative, but still engaging. Put the essential information at the top, such as sizes, dimensions, colors or ordering directions, and end on a note that tells your product's story. In practice that means:
Open with what the item is. One or two sentences, in the words a buyer would type into search, plus the detail that makes yours different.
Give the facts a photo can't. Size, materials, colors, what's included. Short lines are easier to scan on a phone than a paragraph.
Say how to order. Which options to pick and exactly what to type for personalization.
Cover care and processing time if they apply.
Close in your own voice. One line on how you make it or what it's for.
Write it for a person first. Etsy suggests a sentence or two that works in a few of your top keywords and sounds human, rather than copying your title or listing keywords. Subjective words like "beautiful" belong here rather than in your title, but use them sparingly: a fact persuades more than an adjective.
Etsy description template
Every template below follows the same structure. If your product type isn't listed, build your description from these parts and drop the ones that don't apply.
Part
What goes in it
Opening lines
What the item is, in search words, and what makes it different
Details
Size, materials, colors, what's included
How to order
Options to choose and exactly what to type for personalization
Care
How to clean, store or use it safely
Processing
How long it takes to make or ship, if you know
Closing line
How you make it or what it's for, in your voice
Paste the description into Etsy as plain text, with a blank line between parts and a dash at the start of each list line.
Etsy description templates and examples
Free templates for 7 common Etsy product types, each with a filled in example for an invented item. Select Use this template to load one into the editor at the top of the page and fill it in there. It doesn't use a run.
Handmade jewelry description template
Buyers can't hold the piece, so lead with size and metal, then say how to wear it and care for it.
Template
[Type of jewelry] in [metal or material], [the one detail that makes it different].
[One sentence on how it looks when worn, or who it suits.]
Details
- Metal: [metal and finish]
- Stone or bead: [stone, size]
- Length: [chain or band length]
- Pendant or charm: [size]
How to order
- Choose the [length or size] from the menu
- [Anything else the buyer picks]
Care
- [How to clean and store it]
Made to order in [processing time]. [A short line about how you make each piece.]
Example
Small crescent moon necklace in recycled sterling silver, with a tiny hammered texture that catches the light.
It sits close to the collarbone and is light enough to wear every day, alone or layered.
Details
- Metal: recycled sterling silver, brushed finish
- Pendant: 12 mm across
- Length: 16, 18 or 20 in
How to order
- Choose the chain length from the menu
Care
- Wipe with a soft cloth and keep it in the pouch when you're not wearing it
Made to order in 3 to 5 business days. I cut and hammer every moon by hand at my bench in Leeds.
Personalized gift description template
Personalized orders go wrong at the personalization box, so spell out what to type and what the buyer can change.
Template
Personalized [item] with [what you add: name, date, initials], [the occasion or recipient it suits].
Details
- Size: [measurements]
- Material: [material]
- Personalization: up to [number] characters, [font or style options]
How to personalize
- Type [exactly what to enter] in the personalization box
- [Capital letters, symbols or line breaks you can or can't do]
- I [send a preview / don't send a preview] before making it
Please check spelling before you order. [Your policy on personalized items.]
Ready to ship in [processing time]. [One line on why people give it.]
Example
Personalized wooden recipe box with a family name and year burned into the lid, a keepsake for a wedding or a first home.
Details
- Size: 7 x 4.5 x 5 in
- Material: solid oak with a food safe oil finish
- Personalization: a name up to 14 characters and a year
How to personalize
- Type the name and year in the personalization box, for example "The Okafors 2026"
- Names are engraved exactly as typed, capitals included
- I don't send a preview, so please double check the spelling
Personalized items can't be returned unless they arrive damaged.
Ready to ship in 5 to 7 business days. Most buyers give it with their own handwritten recipe tucked inside.
Digital download description template
Say plainly that nothing ships, then list the files, sizes and what the buyer needs to use them.
Template
[Item] as an instant digital download. [What the buyer can do with it.]
This is a digital file. Nothing will be shipped.
What you get
- [Number] [file type] files
- Sizes: [sizes or page count]
- [Editable or not, and in which app]
How it works
- Download the files from your Etsy purchases page after checkout
- [Print at home, at a print shop, or use on a device]
Please note
- Colors can look different on screens and printers
- [Terms of use: personal use, commercial use]
Example
Weekly meal planner printable as an instant digital download. Plan seven days of meals and your grocery list on one page.
This is a digital file. Nothing will be shipped.
What you get
- 3 PDF files: meal planner, grocery list and pantry checklist
- Sizes: US Letter and A4
- Not editable. Fill it in by hand or with a note-taking app
How it works
- Download the files from your Etsy purchases page after checkout
- Print at home on plain or matte paper, or use on a tablet
Please note
- Colors can look different on screens and printers
- For personal use only
Print on demand shirt description template
Fit questions cause most returns, so put the fit, fabric and sizing advice above the design story.
Template
[Design] [shirt type] in [fit], [who or what occasion it's for].
Details
- Fabric: [fabric blend]
- Fit: [fit, and whether to size up]
- Colors: [colors]
- Print: [print method]
Sizing
- See the size chart in the photos
- [Sizing advice]
Care
- [Wash and dry instructions]
Each shirt is printed after you order, which takes [processing time] before it ships.
Example
Retro mountain sunrise graphic tee in a relaxed unisex fit, for hikers and anyone who likes an early start.
Details
- Fabric: 100% combed cotton
- Fit: unisex, relaxed. Size up one for an oversized look
- Colors: sand, sage and black
- Print: printed directly onto the fabric
Sizing
- See the size chart in the photos
- Measure a shirt you love and compare it with the chart
Care
- Wash cold inside out and tumble dry low
Each shirt is printed after you order, which takes 2 to 5 business days before it ships.
Wall art print description template
Buyers need to know if it fits their wall and their frame, so give sizes in both units and say whether a frame is included.
Template
[Subject] art print, [style], [the room or mood it suits].
Details
- Sizes: [sizes, in inches and cm]
- Paper: [paper and finish]
- Frame: [included or not]
How to order
- Choose the size from the menu
- [Border, orientation or color options]
Shipping
- [How it's packed: flat or rolled]
- Ships in [processing time]
[One line on the original artwork behind the print.]
Example
Lemon branch art print in soft watercolor, a bright touch for a kitchen or breakfast nook.
Details
- Sizes: 5 x 7 in (13 x 18 cm), 8 x 10 in (20 x 25 cm), 11 x 14 in (28 x 36 cm)
- Paper: 300 gsm matte cotton rag paper
- Frame: not included
How to order
- Choose the size from the menu
- Every size has a thin white border to make framing easier
Shipping
- Packed flat with a stiff backing board
- Ships in 2 to 3 business days
The print is made from my original painting, scanned at full size.
Vintage item description template
Trust is the sale, so give the era, the maker if known and an honest condition report with every flaw.
Template
Vintage [item] from the [decade], [maker or origin if known].
Condition
- [Overall condition]
- [Every flaw: chips, marks, fading, repairs]
Details
- Measurements: [measurements]
- Material: [material]
- Marks: [maker's marks or labels]
[What it was made for, or how it might be used now.]
Please look at every photo, as they're part of the description. Ships in [processing time], wrapped with care.
Example
Vintage ceramic bud vase from the 1970s, glazed in a deep moss green with a drip finish.
Condition
- Very good vintage condition
- One small glaze skip near the base, shown in photo 4
- Light wear on the unglazed foot
Details
- Measurements: 6.5 in tall, 3 in wide
- Material: stoneware
- Marks: none
It holds a single stem or a few dried grasses, and looks just as good empty on a shelf.
Please look at every photo, as they're part of the description. Ships in 1 to 2 business days, wrapped with care.
Candle description template
Scent is the hardest thing to sell online, so describe the notes and the size, then cover burn time and safety.
Template
[Scent name] candle with notes of [top notes], [the mood or season it suits].
Details
- Wax: [wax type]
- Size: [weight or volume]
- Container: [jar or tin, reusable or not]
- Wick: [wick type]
- Burn time: about [hours] hours
Candle care
- Trim the wick before each burn
- [First burn advice]
- Never leave a burning candle unattended
Made in small batches and ready to ship in [processing time].
Example
Fig and cedar candle with notes of ripe fig, cedarwood and a little black pepper, for cozy autumn evenings.
Details
- Wax: soy wax
- Size: 8 oz
- Container: amber glass jar with a metal lid, easy to reuse
- Wick: cotton
- Burn time: about 40 hours
Candle care
- Trim the wick before each burn
- Let the first burn melt the whole top layer so it burns evenly after
- Never leave a burning candle unattended
Made in small batches and ready to ship in 1 to 3 business days.
Etsy description example: before and after
A common first draft reads like this. It has no size, no material detail, a pile of keywords and an invitation to message instead of answers:
Beautiful handmade necklace!! Perfect gift for anyone. Moon necklace, silver necklace, celestial jewelry, boho necklace, minimalist necklace, gift for her. Message me with any questions!
The same necklace, rewritten with the structure above:
Small crescent moon necklace in recycled sterling silver, with a hammered texture that catches the light.
Details
- Pendant: 12 mm across
- Chain: 16, 18 or 20 in, chosen from the menu
Care
- Wipe with a soft cloth and store it in its pouch
Made to order in 3 to 5 business days. I hammer each moon by hand.
The second version answers the questions a buyer would otherwise message about, and its first sentence says what the item is in words people search. The keywords moved where they belong: run your title through the Etsy Tag Generator for 13 tags that cover the other searches.
What Etsy uses your description for
Search ranking. Etsy says its search considers keywords and phrases in your listing description when it ranks listings, alongside your title, tags, categories and attributes. Etsy recommends working relevant keywords into the first few sentences.
Turning views into sales. Etsy describes the description as a way to convert views to sales. It's where a buyer checks the size, the material and how to order before they commit.
What the buyer was promised. Under Etsy's Purchase Protection, a buyer can open a case when an item doesn't match the listing description. An accurate description protects you as much as it sells.
Your description works together with the rest of the listing. Check how your title, tags, photos and description score together with the free Etsy Listing Grader.
What not to put in an Etsy description
Etsy's policies rule out some content anywhere in a listing. The generator above drops a draft when it spots a link or contact details, or a health claim, a number or a common material you didn't write. It catches common cases, not every one, and whether the rest is accurate only you can check.
Don't include
Why
Links, QR codes or other places to buy
Etsy doesn't allow encouraging buyers to purchase through another venue, or using a QR code to send them off Etsy
Email addresses, phone numbers or handles
Listings can't contain private information, yours or anyone else's, and buyers should contact you through Etsy
Health claims
Etsy prohibits items that claim to treat, prevent, cure or diagnose a disease or medical condition
Anything that isn't true
Etsy requires you to represent materials, components and origin accurately, and bans false or misleading content
Also leave out long keyword lists and a copy of your title. Etsy specifically advises against both.
Go further with Alura
Alura connects to your Etsy shop and scores every listing. Its listing optimizer rewrites descriptions, titles and tags across your listings, and you review each change before it goes live.
You describe your item and add the facts you know, and an AI model drafts descriptions from those words. Our server checks every draft for common problems before you see it. A draft is dropped when the check spots a number or date, a common material or claim like solid gold or waterproof, or a health claim you didn't write, or a link or contact details. You get 2 options to edit and copy.
It is told not to, and the common cases are checked on our server. A size, quantity, date or processing time you didn't write gets the draft dropped. So does a common material or claim like hypoallergenic or gift box that you didn't mention, or one you said it isn't. The check can't know every word, so read every line before you publish.
What the item is, in the words a buyer would search, and what makes yours different. Etsy recommends working relevant keywords into the first few sentences, written as natural sentences rather than a copy of your title or a keyword list.
Yes. Etsy says its search considers keywords and phrases in your listing description when ranking listings, alongside your title, tags, categories and attributes. The description also has to convince the buyer once they click, so write it for people first.
Etsy's advice is short and informative, but still engaging. Give every fact a buyer needs to order with confidence, such as size, materials, options and care, and stop there. The generator keeps each draft to 2,000 characters or fewer.
Yes. This page has free templates for handmade jewelry, personalized gifts, digital downloads, print on demand shirts, wall art prints, vintage items and candles, each with a filled-in example. Use this template loads one into the editor without using a run.
Links or QR codes that send buyers to buy somewhere else, contact details, claims that an item treats or cures a medical condition, other brands' names, and anything that isn't accurate. Etsy's policies rule these out. The generator drops a draft when it spots links, QR codes or contact details, or a health claim you didn't write. It catches common cases, so read every draft.
Yes, with no account. Each visitor gets 3 runs a day, because every run costs an AI call. A run that fails doesn't use one of them, up to 3 failures a day. The templates are free with no limit.
