The term 'Etsy' is a trademark of Etsy, Inc. This application uses Etsy's API, but is not endorsed or certified by Etsy.
Picks icons, fonts and colors that fit.
Examples for a shop called Moonlit Clay
Type your shop name above to see these with your name.
Etsy shop icon size
Etsy recommends 500 x 500 px for a shop logo, the square picture many sellers call their shop icon. Your profile photo is a separate square, 400 x 400 px. Every download from this tool is a square PNG at those sizes.
| Image | Etsy's size | What to know |
|---|---|---|
| Shop logo (shop icon) | 500 x 500 px recommended | Square. Etsy lets you crop it to a square when you upload it. |
| Profile photo | 400 x 400 px recommended, and at least that | Square, or it looks distorted. JPG, PNG, GIF only, under 10 MB. |
| Big shop banner | 1,600 x 400 px recommended | Wide, across the top of your shop page. |
| Mini shop banner | 1,600 x 213 px recommended | A thin strip instead of the big banner. |
Shop images can be JPG, GIF, PNG, SVG, HEIC files. Etsy doesn't support animated GIFs or transparent PNGs: see-through parts of an image show as black on Etsy. That is why this tool's Etsy downloads always have your background color behind the logo, and why the transparent PNG is for everywhere except Etsy.
Sources: Etsy's Requirements and Best Practices for Images and Your Bio and Profile Picture, checked November 2026.
Shop icon, profile photo and banner: the difference
- Shop logo or shop icon. Your shop's brand mark. Etsy says it is “prominently displayed at the top of your shop for buyers to see”. In Shop Manager it is called Logo.
- Profile photo. The picture on your personal profile, next to your bio. Many sellers use a photo of themselves here, so buyers see the person behind the shop. Others use the same logo, which is why the matching set includes a 400 x 400 px version.
- Shop banner. The wide image across the top of your shop page. The Etsy Banner Maker makes one, and this tool can send your logo straight into it.
Etsy also says that “not having a logo may impact your visibility in Etsy search”, so an empty logo spot costs you more than looks (How to Customize Your Shop's Appearance).
What makes a logo readable at icon size
Etsy's own advice is that a good logo should:
- Reflect your shop's personality
- Look good both big and small
- Use simple graphics or illustrations
- Keep any text short and easy to read
- Avoid long words or busy backgrounds
The hard part is “small”. Your logo is designed at 500 px but often seen at the size of a fingertip, in search results, beside messages and on phones. What survives that:
- Few letters. A full shop name shrinks to a few pixels. Two or three initials stay large. That is why the tool offers a monogram whenever your name gets too small.
- Thick lines. Thin strokes and hairline script fade first. Bold or solid icons hold up.
- Strong contrast. Aim for text at 4.5:1 against its background or better. Every palette in the tool meets it.
- One idea. One mark, one name, no busy background.
The tool checks your logo at 48 px as you edit and offers the fix for anything that stops reading. The At real size row shows it at 150, 75, 48, 32 and 24 px, square and round.
How to upload your logo to Etsy
- On Etsy.com, go to your Shop Manager.
- Select Settings, then select Your shop.
- Under Logo, select Add (or Edit to replace your logo).
- Select Add file or drag and drop your file.
- Select the square crop icon to crop your image, then select Save.
You can also change it in the Shop home visual editor. If you ever rename your shop, Etsy reminds you to update anything that shows the old name, your logo included (How to Change Your Shop Name). Steps from How to Customize Your Shop's Appearance.
A worked example: one logo, two jobs
Say your shop is MoonlitClay and you sell ceramic mugs. Type the name and “ceramic mugs”, and the ideas pair a moon or mug icon with “Moonlit Clay” in an earthy palette.
- For your banner and print: the icon above the name, with a tagline like “Small batch stoneware”. At 500 x 500 px it reads well.
- For the shop icon: the readability check flags the name at 48 px. One click turns it into an “MC” monogram in the same font and colors, which stays clear at thumbnail size.
Save a copy of each. Both stay in your browser under Your logos, so you can compare them side by side and download either one again later.
Trademark basics for your shop name and logo
Etsy's rules say a shop name must not infringe on another's trademark (How to Open an Etsy Shop), and the same goes for what your logo shows. A trademark owner can report a shop or listing through Etsy's Reporting Portal, and when the report meets Etsy's policies, Etsy removes the reported content (How to Report Intellectual Property Infringement). So before you print labels, search your name on Etsy and in your country's trademark database, such as the USPTO trademark search in the US, and keep brand names, logos, characters and team marks out of your design. Etsy's own name and logo belong to Etsy too, so leave them out.
Owning a shop name on Etsy is not the same as owning a trademark; registering one is a separate step with a trademark office. The icons in this tool are open-source Phosphor icons (MIT license): free to use in your logo, and free for others to use too. If you want a mark only you use, draw your own or have one made. This is general information, not legal advice. For a decision about your name, ask a trademark attorney.
Finish the rest of your shop's look
- Etsy Banner Maker: a banner at Etsy's size, with this logo in it.
- Etsy Shop Name Generator: still choosing a name? Get ideas and check they are free on Etsy.
- Etsy Image Resizer: fit any logo or photo you already have to Etsy's sizes.
- Etsy Packaging Insert Maker: thank you cards with your logo on them.
Go further with Alura
A logo makes your shop look finished. Buyers still find it through your listings. Listing Optimization in Alura scores every listing in your shop out of 100 and lets AI write a better title, tags and description from Etsy search data. You check each change before it goes to Etsy.
Etsy recommends 500 x 500 pixels for a shop logo, the square image many sellers call their shop icon. Upload a square image so Etsy's crop doesn't cut anything off. The Etsy shop icon download from this tool is exactly that size.
Etsy recommends 400 x 400 pixels, and says a profile picture must be at least that size, square, under 10 MB, and a JPG, PNG or GIF. The matching set includes a 400 x 400 version of your logo.
Not on Etsy. Etsy doesn't support transparent PNGs: see-through parts show as black. Upload the Etsy shop icon download, which always has a solid background. Use the transparent PNG for your website, labels and packaging.
Yes. There is no account and no watermark, and the logos are yours to use. Everything runs in your browser. The only requests that leave the page are a shop lookup, when you select Fill from my Etsy shop, and AI drawings, which are limited to 3 a day.
AI can draw the picture part. Describe a simple mark, like a line drawing of a fern, and you get three drawings in your logo's colors. Your shop name is always set in real type, because image models garble letters. Requests that name a brand, character, team, famous person or another shop are turned down.
Etsy shows your logo much smaller than you design it. Long names, thin lines and script fonts fade first. Use a monogram of your initials, bold icons and strong contrast. This tool checks your logo at small sizes and offers the fix.
No. Etsy's name and logo are Etsy's trademarks, so keep them out of your logo. The same goes for other brands, characters and team logos. Etsy's rules say a shop name must not infringe on another's trademark.
Yes. Shapes and icons are true vectors. Text stays as text in its named Google font, so install the font before you open the file in a design app. If you use an AI drawing, it sits inside the SVG as a picture.
In Shop Manager, select Settings, then Your shop. Under Logo, select Edit, add your new file, crop it to a square and save.
