Etsy Banner Maker

Etsy banner size

The Etsy big banner size is 1,600 × 400 px (recommended), with a minimum of 1,200 × 300 px. The mini banner is 1,600 × 213 px (recommended), with a minimum of 1,200 × 160 px. Every shop can use either one. Etsy Plus adds two more layouts.

The big banner is 4 times as wide as it is tall. The mini banner is about 7.5 times as wide, a thin strip. Because the shapes differ, a big banner squashed into the mini slot won't look right. In the maker, switch the banner size and your design follows: everything keeps its place, and you can tidy it up before you download.

How to make an Etsy banner

1. Type your shop name at the top of this page, and what you sell if you like. A dozen finished banner ideas appear with your name already set in them.
2. Pick the one closest to your shop and open it in the editor. Drag your name and tagline, pull the corner handle to resize, and double-click text to retype it.
3. Make it yours. Try other colors and fonts with one click, add your logo or a photo, or use a photo as the background.
4. Download the JPG. It comes out at exactly 1,600 × 400 px for a big banner, or 1,600 × 213 px for a mini banner, and under 1 MB.

To put it on Etsy, go to Shop Manager and select the pencil icon next to your shop name under Sales Channels. Select Banner, choose the type of banner you want, upload your file and choose Done.

Big banner, mini banner, or none?

Etsy calls the shop banner the largest branding asset in your shop. It shows when shoppers view your shop on the website and on mobile devices. You choose one of three options:

• Big banner. A large image, at least 1,200 × 300 px. Room for your name, a tagline and a photo or pattern.
• Mini banner. A narrow image, at least 1,200 × 160 px. Enough for your shop name and a simple pattern or color.
• None. Etsy says this moves your listings higher up the page and makes your logo the most prominent branding on your shop home page.

Etsy doesn't say how banners are cropped on smaller screens, so keep your name and anything important near the middle, away from the edges.

Etsy banner ideas by shop type

A good banner tells a shopper what kind of shop they are in before they scroll. These examples are made with the maker's own templates. Type your name above to see each one with yours.

Every template in the maker, with when it works best:

• Classic center. Your name centered over a short rule and a small-caps line. Suits almost any shop.
• Editorial. A left-aligned name with two overlapping circles on the right. Calm and confident.
• Framed. A fine inset frame with a welcome line. Feels like a shop sign or a label.
• Monogram block. A color block with your initial, and your name beside it. Strong for a brand with a logo letter.
• Poster. A big name in capitals on a dark ground. Loud, simple and easy to read on a phone.
• Soft gradient. A gentle fade between two shades of your colors, with a small accent dot. Quiet and modern.
• Card on dots. A plain card over a dotted pattern. Friendly, and good for gifts, paper goods and kids' things.
• Ribbon. Your name on a full-width band over fine stripes. Classic and tidy.
• Horizon. A rising sun under your name. Warm, and lovely with earthy colors.
• Badge. A round badge with your initial beside your name. Works as a stand-in logo too.
• Script and lines. A flowing script name under a spaced-out line. Made for weddings, jewellery and gifts.
• Studio grid. A faint grid, a color square and a right-aligned name. Crisp for digital and design shops.
• Waves. Soft wavy lines behind a centered name. Easygoing, and nice for bath, beach and home shops.
• Confetti. A rounded label on a scatter of confetti. Cheerful for parties, kids and stickers.
• Gingham. A picnic check with a framed name in the middle. Homely, for kitchens, bakes and cottage crafts.

What makes a banner work

• Your name comes first. Make it the biggest thing on the banner, and keep the tagline short: a few words on what you make.
• Two fonts at most. One with character for the name, one plain face for the small text. The font sets in the maker are paired this way.
• Strong contrast. Dark text on a light ground or light on dark. On a photo, darken it a little so the text stays readable.
• Match your shop icon. Use the same colors and letter style in both, so the top of your shop looks like one brand.
• Leave space. A banner seen on a phone is small. Fewer, larger things read better than many small ones.

Still choosing a name? The Etsy Shop Name Generator suggests names and checks whether they are free on Etsy.

Etsy shop icon and profile photo size

What sellers call the shop icon, Etsy calls your logo. Etsy displays it prominently at the top of your shop and recommends 500 × 500 px. Etsy also says a good logo looks good both big and small and keeps any text short and easy to read.

To crop a logo or photo to the shop icon size, use the Etsy Image Resizer. If a photo is too small to look sharp in your banner, the Etsy Image Upscaler doubles its width and height first.

What Etsy Plus adds

Shops on Etsy Plus get more banner layouts and more ways to customize the shop home page:

• Carousel banner. Up to 4 images that shoppers scroll through, each 1,200 × 300 px.
• Collage banner. One banner built from 2, 3 or 4 images. Etsy's minimum size per image depends on how many you use, as in the size table above.
• Links. Carousel images can link to a listing or a shop section, with a short description.
• Color theme. Colors for your shop information banner and About section, taken from your banner and shop icon. Etsy says you can only set this up in a desktop browser.

Sources: Etsy's help articles Requirements and Best Practices for Images in Your Etsy Shop, How to Customize Your Shop's Appearance and Etsy Plus: Advanced Shop Customization.