How TuesdayTemplatesCo greets every buyer, new or returning
TuesdayTemplatesCo
TuesdayTemplatesCo has made more than 13,000 sales of Canva templates for service businesses since 2023. A digital order has no box to tuck a note into, so the shop uses Alura to send a personal Etsy message at key moments in an order, and to keep its kits on Pinterest.
Marketing kits for one trade at a time
TuesdayTemplatesCo makes Canva templates for people who run service businesses and would rather not design their own Instagram feed. Each kit is built for one trade: estheticians, massage therapists, barbers, tattoo artists, cake artists, lawn services, interior designers, restaurants. A kit bundles posts, stories, highlight covers and stock photos, all editable in Canva by someone who has never designed anything. The shop also sells client intake forms, aftercare cards and planners.
The small details show how well the shop knows its buyers. After checkout, it tells them to download from a browser, because Etsy downloads don't work in the app, and offers to send the link directly if anything goes wrong.
A digital order has no packing slip
A shop that ships boxes can slip a handwritten card in with the order. A template shop can't. The buyer pays, downloads a file and may never hear from the shop again beyond Etsy's receipt and a short note about where to find the download.
That's a missed chance for a shop like this one, where the buyers are small business owners who may well come back. A spa that bought an Instagram kit might want client intake forms next, or a second kit when it adds a new service. Thanking every buyer by hand, and remembering who is new and who is a regular, stops working once orders pile up.
“My buyers are small business owners, same as me. I want them to feel like they bought from a person, not like they downloaded a file from a website.”
A message for each moment, in two versions
TuesdayTemplatesCo uses Alura's review follow-ups. Alura prepares an Etsy message for set moments in an order, such as right after purchase or after a review, and each moment has one version for new customers and another for repeat buyers. The shop writes its own templates instead of using the AI option, with variables that fill in the buyer's first name, the day of the week and, for regulars, how many orders they've placed.
After a first purchase, the new-customer message says thank you and hands over a gift: "As a little welcome gift, I've included a FREE Business Essentials Pack with editable loyalty cards, gift cards, business cards + more." The link opens a free Canva pack, which gives a new buyer a reason to open Canva the same day.
Returning buyers get a different note. It counts their orders and says, "Seeing familiar names come back to my shop absolutely makes my day." There's a version for an unhappy review too, which apologizes and offers to put things right.
The messages go out as Etsy Messages from the shop's own account, not as emails from an outside service. Once the shop clicks Start sending, Alura's Chrome extension sends them through its logged-in Etsy session in the browser. Alura's sending rules skip cancelled and refunded orders, so nobody gets a cheerful thank-you for an order that went wrong.
“If someone's on their third order, they shouldn't get the same welcome as a stranger. Counting their orders is a small thing, but it tells a regular I noticed.”
Pinterest boards named after the buyer's trade
Template kits are made to be looked at, and Pinterest is where a lot of people go looking for ideas. TuesdayTemplatesCo runs both of Alura's Pinterest automations. Smart Pins fills a queue with pins made from active listings, ranked mostly by Etsy views, and Pin New Listings is a daily job that pins kits that went live in the past day. Alura writes the pin text from each listing.
The boards are named for the people the kits serve: Massage Therapist Business, Lash Tech Business Ideas, Cleaning Business Marketing, Restaurant Business Marketing. A massage therapist who comes across one of these pins finds it on a board built for their own trade, next to other kits for the same work, instead of a generic page of templates.
What a buyer sees after checkout
A first-time buyer gets the welcome pack. A regular gets a note that knows them. An unhappy buyer gets an apology and an offer to make it right. All of it is written in the shop's own voice, down to the little white hearts it signs off with. The welcome and repeat notes name TuesdayTemplatesCo, so a spa owner who wants a second kit next season knows exactly where to look.
On Pinterest, each kit turns into pins with plain, descriptive titles that say who it's for, like "Manual Lymphatic Drainage Templates for Therapists" or "Restaurant Canva Templates: 20 Flyers & 5 Instagram Stories".
Advice for other sellers
Write two versions of every thank-you. New buyers need to know what to do next and where to get help. Regulars need to know you noticed them, and a message that counts their orders does that in one line.
And if you sell digital products, put something useful in the first message. A small free extra gives the buyer a reason to open their files the same day, while they still remember why they bought them.
“A free pack in that first message says thank you better than any sentence I could write. And it gets them into Canva while they're still excited.”
TuesdayTemplatesCo received Alura credits as a thank-you for sharing this story.