How SuperJamDesigns gets each new design onto the right Pinterest board
SuperJamDesigns
SuperJamDesigns has made nearly 6,000 sales on Etsy since 2024 with original shirts and gifts for therapists, special education teachers and the people who care for others. Almost every design is made for one profession, and the shop uses Alura's Pinterest automation to pin each new listing to that profession's board.
Shirts for the people in the therapy room
SuperJamDesigns makes feel-good shirts, sweatshirts and gifts for the people who care for others. The shop is rooted in neurodiversity and mental well-being, and it designs for speech language pathologists, occupational and physical therapists, behavior analysts, social workers, special education teachers and the paraprofessionals who work beside them.
Every design is original. A retro T-rex rides a scooter with an AAC device in tow, above the words "communication is connection." A dog in front of bright stripes is "making ruff days better," and buyers can swap in their own breed. Most of the shirts are Comfort Colors tees, printed and shipped by the shop's production partners, and anyone who wants a different color, product or a personal touch can send a message and ask.
Every design has its own audience
A shirt about AAC devices means a lot to a speech therapist and very little to a physical therapist. Nearly every SuperJamDesigns listing is written for one profession, and the catalog keeps branching out: a Christmas sweatshirt for RBTs, a personalized tumbler for OTs, a session notepad for school social workers.
Pinterest suits that kind of shop. Plenty of people go there to plan classrooms, therapy rooms and gifts for their teams. Pinning by hand is the slow part. Each new design needs a pin, each pin needs a title and a description, and it has to land on the board where a speech therapist or a BCBA will actually come across it. With more than 1,100 listings in the shop, that becomes a job of its own.
“My designs are really specific. An OT shirt pinned to some general board just gets lost. It has to be where OTs are already looking.”
Shop sections became Pinterest boards
The shop's Pinterest is organized the same way as its Etsy shop. In Alura's Pinterest settings, SuperJamDesigns uses Smart Board, which maps each Etsy shop section to a Pinterest board. Speech therapy designs go to a board called Speech Therapists. OT designs go to Occupational Therapy, ABA and RBT designs to Behavior Analysis, and there are boards for Physical Therapist, Social Work, Pet Therapy and Inclusion & Neurodiversity.
Some sections share a board. Several teacher sections all feed one board, Teachers & Educators, so someone following it sees the full range in one place. The shop's own board, Super Jam Feel Good Finds, collects the rest, including anything without a matching board.
Because the boards follow the sections, putting a new listing in the right section on Etsy is also what decides where its pins go. There is no second sorting step on the Pinterest side.
“My shop is sorted by profession on Etsy. Having Pinterest follow the same sections means I never have to think about which board something goes on.”
New listings get pinned without a to-do list
The automation doing the work is Pin New Listings. Once a day, Alura picks up the listings that went live in the past day and adds pins for them to the queue. SuperJamDesigns has it make two pins per design, each from a different listing photo, so the same shirt reaches Pinterest in two different looks.
The pin text is set to "Optimized for Pinterest with AI." The Etsy titles are written for Etsy search and lean on shorthand like SLP, SLPA and CTRS. Each pin gets its own shorter title and description, written for someone scrolling Pinterest, and the two pins for one design usually get different wording.
From there the pins go out from the queue on the shop's posting schedule. Anything waiting in the queue can be edited, reordered or deleted before it posts, so the seller can still step in when a line needs changing.
A board for every kind of helper
The Pinterest account now looks like the shop. The retro T-rex shirt went to the Speech Therapists board twice, once as "Retro Dinosaur Speech Pathology Tee for Therapists & Students" and once as "Retro Dinosaur Speech Therapist Shirt, Long Sleeve Tee." The striped dog tee for physical therapists landed on the Physical Therapist board as "Custom PT Dog Mom T-Shirt in Comfort Colors."
The holiday range followed the same path. Christmas sweatshirts with gingham bows and a pink tree went to Behavior Analysis for BCBAs and RBTs, to Occupational Therapy for OTs and to Speech Therapists for SLPs, each pinned under the profession it was drawn for. A personalized PT tumbler wrapped in daisies and therapy tools sits on the Physical Therapist board, and the accessibility sweatshirt sits on Inclusion & Neurodiversity.
Know who each design is for
This advice has nothing to do with Pinterest. Decide who a design is for before you make it, and organize the shop around those people rather than around product types. A speech therapist wants to see every speech design together: the shirt, the tumbler and the notepad. Once the shop is built that way, the sections, the titles and the boards all have an obvious place to go.
“If I can't say which therapist would wear it, the design isn't ready yet. The more specific it is, the more it means to the person who finds it.”
SuperJamDesigns received Alura credits as a thank-you for sharing this story.