Etsy Shop Announcement Generator
Free toolYou get 3 options to edit and copy, each checked for length and for common things Etsy doesn't allow. 3 free runs a day. Or start from an example below, free and unlimited.
Etsy shop announcement examples
Original examples for the situations sellers write about most. Select Use this to load one into the editor above with your shop name filled in. Examples are free and don't use a run.
Welcome
Handmade, small batch
Welcome to our shop! Every mug here is thrown, glazed and fired by hand in my home studio, so no two are exactly alike. Orders ship in 3 to 5 business days, carefully packed. Questions about sizes or colors? Send me a message. I usually reply within a day.
Personalized gifts
Hi and welcome to our shop! We make personalized gifts for weddings, new babies and birthdays. Add your names and dates in the personalization box at checkout, and we'll send a proof within 24 hours if you ask for one. Most orders ship in 2 business days.
Digital downloads
Welcome to our shop! All items are instant digital downloads. Nothing ships, and your files are ready in your Etsy account right after checkout. Print at home or at any print shop. Need a different size? Message me and I'll help.
Vintage finds
Welcome to our shop, where every piece is a one-of-a-kind vintage find. I photograph flaws up close and list them in each description, so you know exactly what you're getting. New finds are added every Sunday. Favorite the shop to see them first.
Sale or coupon
Weekend coupon code
Weekend sale: 20% off everything with code SAVE20, until March 10 at midnight. Enter the code at checkout. It can't be combined with other offers. Thank you for supporting a small shop!
Buy more, save more
Bundle and save: buy 3 or more prints and get 25% off with code PRINTS25. Mix any sizes and designs. The code works on your whole order at checkout.
Shop anniversary
our shop turns 5 this week! To say thank you, everything is 15% off through June 8, with code FIVEYEARS. Thank you for every order, message and kind word over the years.
Black Friday
Black Friday to Cyber Monday: 30% off the whole shop, no code needed. Prices are already marked down. Sale ends Cyber Monday at 11:59 pm Eastern. Order early for holiday delivery. Shipping deadlines are in each listing.
Holiday shipping deadlines
US and international dates
Holiday order deadlines for delivery by December 25: US orders: place by December 12 Canada: place by December 8 International: place by December 1 Orders after these dates still ship, but may arrive after the holidays.
Personalized items
Personalized orders for Christmas must be placed by December 9. Ready-made items can be ordered until December 15 for US delivery. Need it sooner? Choose express shipping at checkout and order by December 18.
Mother's Day
Mother's Day is May 9. Order by April 30 for US delivery in time. Running late? Our printable gift cards are emailed instantly, and you can download yours right after checkout.
Last shipping day
Last day to order for Christmas delivery in the US: December 14. We ship every order within 1 business day until then. After December 14, orders ship from January 2. Happy holidays from all of us at our shop!
Vacation or break
Away with return date
our shop is on a short break from July 1 to July 14. You can still message me and I'll reply when I'm back. Favorite your must-haves so they're easy to find when the shop reopens on July 15.
Open, but shipping later
Heads up: I'm traveling from August 4 to August 18. The shop stays open, and orders placed during that time ship on August 19. Thank you for your patience. Your order is worth the wait!
Holiday rest
Closed for the holidays from December 22 to January 3 to rest and restock. All orders placed before December 21 have shipped. See you in the new year with fresh designs!
Family time
our shop is closed for a few weeks for family time. We'll reopen on April 7. Existing orders are being shipped as usual, and messages are answered every few days. Thank you for understanding.
Processing delay
High demand
Current processing time: 2 to 3 weeks. Orders are higher than usual, and each piece is still made by hand. Ship dates in each listing are up to date. Thank you for your patience!
Waiting on supplies
Orders now ship in 10 business days instead of 5 while I wait on a delayed fabric delivery. Need it by a certain date? Message me before you order and I'll tell you honestly if I can make it.
Studio move
We're moving to a bigger studio! Orders placed from September 1 to September 10 will ship by September 15. Thank you for sticking with us. More space means faster shipping soon.
Short pause, honest note
Processing is slower right now because I'm recovering from a minor surgery. Please allow up to 3 weeks for orders to ship. I'm answering messages daily. Thank you for your kindness.
New collection
Seasonal drop
NEW: the Autumn Glaze collection is here! 12 mugs and bowls in rust, moss and cream, made in small batches. Find them in the Autumn section of the shop. Once they're gone, these colors won't be back until next year.
Restock
Back in stock: our best-selling linen aprons, now in two new colors, sage and charcoal. Sizes S to XL. Each one is cut and sewn by hand at our shop.
Wedding line
Introducing our wedding collection: welcome signs, seating charts and table numbers that match. Every design is personalized with your names and date. Message us for a free proof before you order.
New printables
Just added: 20 new printable planner pages for 2027, including monthly, weekly and habit tracker layouts. Instant download in A4 and US Letter. Look for the 2027 section.
Custom orders
Custom orders open
Custom orders are open! I can change colors, sizes and wording on most designs. Send me a message with your idea, the size you need and your date. Custom pieces take about 3 weeks.
Pet portraits
Commissions are open for custom pet portraits. Send a message with 2 or 3 clear photos of your pet and the size you'd like. I'll reply with a price and a custom listing for you to check out.
Limited slots
I'm taking 10 custom orders for March. Message me to save a spot. Tell me what you have in mind, your colors and any deadline. Regular listings ship as usual.
Custom orders paused
Custom orders are paused until May while I catch up. Everything in the shop is ready to ship. Want to be first in line? Favorite our shop and watch this announcement for the reopening date.
Etsy message to buyers examples
Thank-you messages, delay notes, away auto replies and custom order replies, ready to edit.
Order thank you
Classic thank you
Thank you so much for your order from our shop! I'm getting it ready now, and it will ship within 3 business days. You'll get tracking from Etsy as soon as it's on its way. If you have any questions, just reply to this message.
Made to order
Thank you for your order! Your piece is made to order, so I'll start on it within 2 days and ship it in about a week. I'll message you if I have any questions about your personalization. Enjoy!
Digital download
Thank you for your purchase! Your files are ready to download from your Etsy account under Purchases. If a file won't open or you need a different size, send me a message and I'll fix it the same day.
Gift order
Thank you for shopping with our shop! If this is a gift, let me know in a message and I'll leave the price off the packing slip and add a handwritten note. Your order ships in 1 to 2 business days.
Shipping delay
Carrier delay
Hi! I wanted to let you know your order will ship on October 18, a few days later than planned, because of a carrier backlog in my area. I'm sorry for the wait. If that date doesn't work for you, reply here and we'll sort it out.
Taking longer to make
Hi, thank you for your patience. Your order is taking a little longer than I hoped, and it will ship by May 16. I'll send tracking as soon as it's on its way. Please message me if you need it by a certain date.
Out of material
Hi! I ran out of the yarn color you chose, and my new delivery arrives next week. Your order will ship by June 3. If you'd rather pick another color and get it sooner, just reply and I'll show you what's in stock.
Weather closure
Hi, a storm closed our post office for two days, so your order will ship on Wednesday instead of Monday. Sorry for the delay, and thank you for understanding. Tracking will follow from Etsy.
Away auto reply
Vacation
Thanks for your message! I'm away until August 3 and will reply within 2 days of getting back. Orders placed now will ship from August 4. Thank you for your patience!
Weekends off
Thanks for reaching out to our shop! I answer messages Monday to Friday, 9 am to 5 pm Eastern, and I'll get back to you on the next business day.
Busy season
Thank you for your message! It's our busiest season, so replies may take up to 48 hours. Shipping times and holiday deadlines are listed in each item's description. We'll be in touch soon.
Short break
Hi, thanks for your message. I'm taking a few days off and will be back on March 3. If it's about an existing order, it's in good hands and will ship on time.
Custom order reply
Yes, with price and time
Hi! Yes, I can make this in blue in the large size. It would be $10 more and take about one extra week. If that works for you, I'll create a custom listing for you to check out. Just let me know!
Need more details
Thank you for thinking of our shop for this! To give you a price, could you send the size you need, your colors and the date you need it by? Once I have those, I'll reply with a quote and a custom listing.
Can do part of it
Hi! I can't do gold lettering, but I can do the same design in copper or white, which look lovely on this wood. Would either work for you? I'll send photos of both if that helps.
Kind no
Thank you so much for asking! This one is outside what I can make well, so I'll have to pass. I do offer custom names and colors on any design in the shop, if one of those is close to what you had in mind.
What is an Etsy shop announcement?
Your shop announcement is a short note on your shop's homepage. Etsy suggests it for news buyers should know right away, like a sale or time away. It's the place for what's true this week, while your About section, policies and item descriptions hold the details that rarely change.
You add or edit it in Shop Manager: select the pencil icon next to your shop name under Sales Channels, then go to the Announcement section. In the Etsy Seller app it's under More, Shop settings, Shop appearance. Your shop has to be open before you can add one.
Etsy doesn't publish a character limit for announcements. Its advice is to keep it "short and sweet". In a sample of about 7,600 shop announcements from Alura's Etsy shop data, half were under 340 characters and two in three were 500 characters or less. This generator keeps every announcement to 500 characters.
How to write an Etsy shop announcement
- Put the news first. Many buyers read only the first line. "20% off everything until March 10" does more work than "Welcome to my little shop!"
- One topic at a time. A sale, a deadline or a break. When everything is in the announcement, nothing stands out.
- Write dates as month and day. "December 12" reads the same everywhere. "12/12" is clear, but "3/4" means March to some buyers and April to others.
- Write coupon codes in capitals, exactly as you set them up, and say they're entered at checkout. The Etsy coupon code generator makes short codes that are easy to type.
- Use short lines. A blank line between ideas makes deadlines and codes easy to spot on a phone.
- Date it if your shop isn't in English. Etsy says the posted date may not update when your shop's language isn't English, and suggests adding the date to the first line yourself.
- Take it down when it's over. An expired sale or last year's holiday dates tell buyers nobody is minding the shop.
A new shop with nothing to announce can use a welcome that says what you make and why it's worth buying from you. If you're still naming the shop, try the Etsy shop name generator first.
Etsy shop announcement examples and ideas by situation
Each situation has its own job, so each needs a different first line. The examples above show four ways to write each one.
| Situation | Lead with | Examples |
|---|---|---|
| Welcome | What you make and for whom | See examples |
| Sale or coupon | The offer, the code and the end date | See examples |
| Holiday shipping deadlines | The order-by date for each region | See examples |
| Vacation or break | The dates you're away and when you're back | See examples |
| Processing delay | The current processing time | See examples |
| New collection | The collection name and what's in it | See examples |
| Custom orders | What buyers can customize and how to ask | See examples |
Etsy vacation mode message and vacation announcement
Vacation Mode pauses new orders. Your listings are hidden from search and can't be bought, but buyers can still visit your shop and message you. You still fulfill existing orders, manage cases and reply to messages. Turn it on in Shop Manager under Settings, Options, Vacation Mode, or in the Etsy Seller app under More.
The Vacation Mode tab has two optional text fields:
- Vacation Announcement. Shown as a note from the shop owner at the top of your homepage, in place of your regular announcement.
- Messages Auto-Reply. Sent to anyone who messages you while Vacation Mode is on. It replaces any other auto-reply you set up in Messages.
Fill in both. Etsy says unanswered messages count against your response rate, while auto-replies count as responses. Give a return date, not "back soon", and say what happens to orders already placed. Etsy notes your listings usually show again within minutes of turning Vacation Mode off.
Away for a few days but still shipping? You don't need Vacation Mode. Keep the shop open, add your dates to the announcement and set a temporary auto-reply.
How to set an out of office reply on Etsy
Etsy calls these auto-replies. You set them on Etsy.com in Shop Manager, then Messages, with the Auto-Reply button. They can't be managed in the Etsy Seller app. There are two kinds:
| Auto-reply | When it sends | Rules |
|---|---|---|
| Temporary | To messages you get during a period you pick | From an hour up to 5 days. For longer, Etsy suggests Vacation Mode |
| Weekly | Outside the days and hours you're available | At least 4 days a week, at least 8 hours on those days |
Both send only to a shopper's first message, and both count as a reply toward your Star Seller messaging score. A temporary auto-reply overrides your weekly one until it ends. Pick the Away auto reply type in the generator, or start from an auto reply example.
Etsy message to buyers: what to write and where it goes
Message to Buyers is a short note Etsy adds to the receipt page and the order confirmation email after someone buys from you. Set it in Shop Manager under Settings, Info & Appearance. If you sell digital items, there's a separate Message to Buyers for Digital Items, shown on the Downloads page.
A good thank-you message does three things:
- Thanks the buyer, in your own words.
- Says when the order ships or how to download it.
- Tells them to message you with any questions.
For one order, you can also add a Note to buyer when you complete the order. Etsy lets you save up to 10 of these notes to reuse. For everything else, like a delay or a custom request, message the buyer from the order in Orders & Shipping. See the message to buyers examples for thank you notes, delay messages and custom order replies.
What Etsy doesn't allow in announcements and messages
- Sending buyers off Etsy to buy. Etsy says your shop announcement and auto-reply should not be used to direct buyers to purchase from your personal website. It also scans messages for attempts to move a sale off Etsy.
- Rewards for reviews. Etsy scans messages for review manipulation. Never offer a discount, gift or refund in exchange for a review.
- Spam. Etsy also scans messages for spam and scams, so keep messages about the buyer's order or question.
This generator drops an option when it spots a web address, an email, a handle or a phone number, a direction to buy outside Etsy, or a review request next to a reward. It also drops codes, dates and numbers you didn't type. It catches common cases, not every one. Read what you paste anyway: you know your shop's dates and prices, and the generator doesn't.
Etsy doesn't publish a character limit for the shop announcement. Its help page asks you to keep it short and sweet. Half of the announcements in a sample of about 7,600 Etsy shops were under 340 characters, and this generator keeps every announcement to 500.
On your shop's homepage. In Vacation Mode, your vacation announcement takes its place and shows at the top of your homepage as a note from the shop owner.
On Etsy.com, go to Shop Manager, select the pencil icon next to your shop name under Sales Channels, and go to the Announcement section. In the Etsy Seller app, go to More, Shop settings, Shop appearance, Shop announcement. Your shop has to be open first.
The dates you're away, the day you're back, and what happens to orders already placed. Set it in Shop Manager under Settings, Options, Vacation Mode, together with a Messages Auto-Reply, because auto-replies count as responses while unanswered messages count against your response rate.
On Etsy.com, go to Shop Manager, then Messages, and select Auto-Reply. A temporary auto-reply runs from an hour to 5 days, and a weekly one answers outside the hours you set. Auto-replies can't be managed in the Etsy Seller app.
A short note Etsy adds to the receipt page and order confirmation email after a purchase. Set it in Shop Manager under Settings, Info & Appearance. Digital sellers also get a separate message shown on the Downloads page.
Etsy says your shop announcement and auto-reply should not be used to direct buyers to purchase from your personal website. This generator drops an option when it spots a web address, email address, social handle, phone number or a direction to buy outside Etsy. It catches common cases, so read each option before you post it.
Etsy says the posted date may not update when your shop's language isn't English. Its suggestion is to type the date yourself on the first line of the announcement.
Yes, with no account. You get 3 runs a day, because each run costs an AI call. A run that fails doesn't use one of them, up to 3 failures a day. The examples on this page are free and unlimited.
