Etsy QR Code Generator

Free tool

For packaging inserts, cards and market stalls

Look
#000000
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Contrast 21.0:1. Dark on light, easy to scan.

Error correction

About 15% of the code can be covered or damaged and it still reads. A good default for cards, stickers and packaging.

Adds a margin 4 squares wide. Scanners need it to find the code.

Your QR code shows here once you add a shop name or an Etsy link.

How to make a QR code for your Etsy shop

An Etsy QR code is a square code that opens your shop when a buyer points a phone camera at it. You can make one in a minute with the generator above:

  1. Type your shop name, or paste any link from etsy.com, like a listing or a shop section.
  2. Check the address shown under the code. The code opens exactly that address.
  3. Keep the default black on white, or pick your own colors. The generator warns you if the contrast is too low to scan.
  4. Download a PNG for print shops and photo apps, or an SVG for design tools, where it stays sharp at any size.
  5. Scan it once with your own phone before you print.

A shop name becomes yourshopname.etsy.com. Etsy lists it as one of two shop addresses, next to www.etsy.com/shop/yourshopname, and notes that both only work once your shop is open (Etsy's guide to your shop link). The tool doesn't look your shop up, so a typo in the name gives a code that opens the wrong page.

Where to use an Etsy QR code

A QR code turns something a buyer holds into a way back to your shop. These are the places sellers use them most, with a size that works for each:

WhereWhat to link toPrinted size
Packaging insertYour shop, or a promo code for the next order2 to 3 cm
Thank you cardYour shop2 to 3 cm
Business cardYour shop2 cm
Product tag or stickerThe listing for that item2 cm
Market stall signYour shop10 to 20 cm

Put a short line next to the code so people know why to scan it, like "Scan to see new designs" or "10% off your next order". If the code is for a discount, print the code text too. Make the code with the Etsy coupon code generator first, then create it in Shop Manager.

For anything printed, your shop link is the safest choice. It keeps working when you change listings, and Etsy says it follows your shop if you rename it. The old address redirects to the new one. A listing can sell out or be removed, so link one only where the code sits next to that item.

Link toAddressWhere to get it
Your shopyourshopname.etsy.com or www.etsy.com/shop/yourshopnameType your shop name, or copy the address of your shop page
One listingwww.etsy.com/listing/…Open the listing and copy the address from your browser
A shop sectionYour shop link ending in section_id=…Open the section on your shop page and copy the address
A promo codeThe trackable link Etsy gives you for the codeShop Manager, Sales and Discounts, select the code (Share & Save)

Only etsy.com links work here, so the code always opens Etsy. Short etsy.me links are refused because you can't see where they lead. Open one in your browser and paste the full address instead. Still choosing a name for a new shop? Try the Etsy shop name generator before you print anything with it.

Etsy Share & Save and your QR code

Share & Save is an Etsy program that lowers your fees on sales you bring in yourself. Once you join, Etsy refunds 4% of the eligible order total when a buyer orders within 30 days of clicking a link you shared. You join in Shop Manager under Marketing, then Share & Save, then Join now.

Etsy says these links count once you're in the program:

  • Shop links in the format yourshopname.etsy.com. That is the format this tool makes from a shop name.
  • Trackable listing links. In Listings, select the gear icon under a listing and choose Share.
  • Trackable promo code links. In Sales and Discounts, select the promo code and copy its trackable link.

Paste any of these into the generator and the code opens that exact link. Etsy also says links sent in Etsy Messages or placed in listing descriptions don't count, and an order whose last click came from an Offsite Ad doesn't either. Etsy's page talks about social posts, bios, email lists and newsletters. It doesn't mention printed QR codes, so we can't promise a scan counts. See Etsy's Share & Save guide for the full terms.

How to print a QR code so it scans

A common rule of thumb is to make the code at least one tenth as wide as the distance it's scanned from, and never smaller than 2 cm (0.8 in). A card in someone's hand is scanned from 20 to 30 cm, so 2 to 3 cm is enough. A sign held at arm's length, about 60 cm away, needs a code about 6 cm (2.5 in) wide. A stall sign read from 2 metres needs about 20 cm (8 in). Longer links make denser codes, so print those a little bigger.

  • Dark on light. Many phone cameras only read dark squares on a light background. Keep the contrast high.
  • Leave the border. Scanners need a blank margin about 4 squares wide around the code. The generator adds it by default.
  • Pick matte over glossy where you can. Shine and curved surfaces make codes harder to read.
  • Use the SVG for design tools. It never blurs. If you use the PNG, pick a size at least as big as you'll print it at 300 dpi.
  • Test the real print. Scan a proof with a phone or two before you order a full run.

Error correction lets a code still read when part of it is scuffed, creased or covered. Higher levels make the code denser:

LevelHow much can be damaged
LowAbout 7%
MediumAbout 15%
QuartileAbout 25%
HighAbout 30%

Medium suits most cards and packaging. Choose High for tags and mailers that get handled a lot.

Do Etsy QR codes expire?

Codes from this generator don't expire. Each one is a plain link written into the pattern itself. Nothing is hosted, there is no redirect in between and no tracking, so there is no service that can stop working or start charging.

The code only stops being useful if the page it opens goes away, for example when a listing is removed or your shop closes. Some other QR generators make dynamic codes that point at their own server first. Those stop working if that service shuts down or the plan lapses.

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