Etsy Listing Video Maker

Etsy video requirements

Etsy lets you add up to two short videos to each listing, next to your photos. These are Etsy's rules, from its guide to adding listing videos and its guide to creating a listing, checked November 13, 2026:

The two Etsy pages disagree on the shortest length: one says 3 seconds, the other 5. A video between 5 and 15 seconds meets both, so that is what the maker makes. Every file is checked against the table above after it is made, from the file itself, before you download it.

Etsy video size and shape

In Etsy's words: “The video aspect ratio should be 2:1 or 1:2.” and “While the minimum video resolution is 500px, the ideal video resolution is at least 1080px.” Etsy doesn't say it refuses the shapes in between, and this maker reads them as fine: every size it offers sits between 2:1 wide and 1:2 tall, with 1080 pixels on the shorter side.

For photos, Etsy says “your first listing photo also dictates the shape of the photos that follow” and that thumbnails get cropped to square, portrait and landscape. Etsy doesn't say how it frames a video, so the maker starts with the shape of your first photo, keeps the item in the middle, and keeps all text inside the middle square, which survives a square crop. The vertical size keeps text clear of the bars social apps lay over the top and bottom.

How to add a video to an Etsy listing

On a computer, from Etsy's steps:

1. On Etsy.com, open Shop Manager.
2. Select Listings.
3. Choose the listing, or create a new one.
4. Go to Photo and video.
5. Drag the video file in, or select Upload and choose it.

In the Etsy Seller app:

1. Select Listings and choose the listing.
2. Select Listing to see its details.
3. Select the plus sign under Photo and video, or View all, then Add a video.
4. Choose the video.

Save the listing when you are done. A listing can hold two videos, so if it already has two, remove one first. The maker tells you how many videos a listing has when you fill it from your link.

What Etsy says about listing videos

In its own words: “Listing videos give shoppers a better idea of your products, and can also help improve how your listings appear in Etsy search.” (Etsy Help)

That is all Etsy publishes about it. It doesn't say how much a video counts in search, or what it does to sales, so this page doesn't either. What a video does do is show the item from more sides, in motion, in the space next to your photos that many listings leave empty.

How the maker turns photos into a video

A good product video made from photos looks like it was filmed: the camera is always moving, slowly, toward the thing you sell, and the words never sit on top of it. The maker builds that in:

• Order. Your main photo always opens the video, with no words on it. Then each photo is the one that shows the most the video hasn't shown yet: a back view, a close-up or another color comes before a second take of the same pose, and two shots that look nearly the same are never both used when others are left. The best whole-item photo closes it. Size charts, color charts and text cards after your first photo are left out, because they can't be read while they move. You can add any of them back.
• Motion. Each photo moves toward the item on an eased curve, and never faster than the eye can follow at 30 frames a second. Tap a photo to move its focus point if the maker guessed wrong.
• Framing. A photo of the item in a setting fills the frame, cropped around the point you set. A product on a plain background is cropped only when the whole item stays in view; otherwise it is shown whole on its own background color.
• Text. Words never cover your photos. They sit on a card of their own, on paper beside a photo, or on the last card with your shop's name. The name is the first phrase of your listing title, exactly as you wrote it; when it is too long to show whole, the maker asks you for a short one instead of cutting it. Callouts come only from what you told Etsy about the item: who made it, when, and whether buyers can personalize it. Nothing is guessed from your title or description. Each line stays on screen long enough to read.

Pick the look that suits your shop. Each one uses your own photos:

Why a video won't upload to Etsy

• It runs longer than 15 seconds. Trim it, or make it again here at 15 seconds or less.
• It is over 100 MB. Long or 4K phone videos can be. A 15 second video from this maker is usually far smaller.
• The format isn't on Etsy's list. WebM, for one, isn't. This maker makes MP4 in Chrome, Edge and Safari, and says so if your browser can't.
• The listing already has two videos. Remove one in Photo and video first.

Get the rest of the listing ready

Free tools for the photos around your video:

• Etsy image resizer: crop listing photos to the sizes Etsy recommends.
• Etsy image upscaler: make a small photo large enough for a sharp video.
• Etsy Pinterest pin maker: pins from the same photos. The vertical video works on Pinterest too.
• Etsy listing grader: check a listing's photos, video, title and tags.

In the Alura app, Listing Optimization scores every listing in your shop out of 100, with video as one of the checks, so you can see which listings still have none. Its one click optimize builds a slideshow video for a listing along with a new title, tags and description, and you check each change before it goes to Etsy.