Etsy Ads

See which Etsy Ads make you money

Alura works out the profit on every advertised listing from your own margin, finds the ads that spend without selling, and pauses them when you click Apply.

Etsy Ads optimizer

Spend on the ads that sell, stop the rest

Etsy tells you what an ad sold. Alura, through the Chrome extension, tells you what it earned after fees and your costs, and you decide what to pause.

See the profit on every ad

Spend and profit for each advertised listing, after Etsy's fees and your margin, not just a return number.

Know your break-even return

Add your margin once and Alura tells you how much each ad has to sell before it makes money.

Pause the losers in one click

Smart rules find the ads that spend without selling, and Apply pauses them on Etsy.

Preview first, undo any time

See every change before it happens, keep what you want, and undo a run later if you change your mind.

Smart rules

Rules that do the checking for you

Choose how careful to be, and Alura checks every advertised listing and search term against it.

Recommended pauses ads that return less than your break-even plus a safety margin, Budget Saver only the ones that never sell.

Build rules from spend, return, orders, clicks and views, and combine them any way you like.

See every search term an ad showed up for, and turn off the ones that spend without an order.

Tell the AI strategy advisor your margin, your goal and how careful to be, and it sets up a strategy you can edit.

How it works

Set it up once, then check in

Install the extension and add your margin. After that, the brief tells you where your ad money goes, and the optimizer acts on it when you click.

Alura reads and changes your Etsy Ads through the Alura Chrome extension, using the Etsy login already in your browser.
  • Signed in to Etsy in Chrome
  • The same shop you connected to Alura
  • The numbers Etsy has right now

Type what's left of an order after making and packing it. Alura reads Etsy's fees from your shop's country and says plainly what the estimate leaves out. Digital items and shop sections can each have their own margin.
  • Etsy's fees for your shop's country
  • What's left out, listed plainly
  • Separate margins for digital items and sections

Insights turns your ad sales into an estimated profit, shows what changed since the last period, and ranks what to fix by the money at stake.
  • Making money, losing money or selling nothing
  • Listings taking off or cooling off
  • Every suggestion ends in a button

Optimize listings pauses or demotes the ads that miss your rules. Optimize keywords turns off the search terms that spend without selling. The tab keeps your track record: estimated savings a month, every run, and how many listings are paused.

10 clicksby default before a rule judges a listing, so a new ad gets time to sell.

Reviews

What Etsy sellers say

Real reviews, quoted as published on Trustpilot and the Chrome Web Store.

I am extremely new to Etsy. However, Alura has made it so easy to research niches and keywords that are currently selling. I love the marketing tools and Listing Optimization features. But the cherry on top was when I received a personalized email from the cofounder who actually took the time to review my store. I’m excited to see the results throughout my ecommerce journey.
Krysten HayesReview on Trustpilot
1 / 5
  • Rated 4.8 out of 5 by Etsy sellers
  • Trusted by 1.2M+ Etsy sellers
Read more reviews

FAQs

How it works, and what each plan includes.

Want the full plan comparison? See pricing.

Want the full plan comparison? See pricing.

Stop paying for ads that don't sell

Install the Chrome extension, add your margin, and see which of your Etsy Ads make money.

More features

Everything else Alura does for your Etsy shop.

View all features