Can I email the people who bought from me on Etsy?

Only if they've agreed to hear from you. Etsy doesn't let sellers add buyers to a mailing list without their consent, so Alura doesn't import your Etsy buyers. Share your signup page with customers who want updates, and only import contacts who opted in.

Do I need my own domain?

Yes. A gmail or outlook address can't be used as a sending domain, so you need a domain of your own, like yourshop.com. Add the records Alura gives you at your domain provider and click Verify. Until it's verified you can only send test emails to your own address.

I don't have a list yet. Where do subscribers come from?

Your own signup page, which you can share anywhere, a CSV of contacts who opted in, and people you add by hand. Each subscriber shows where they came from, and you can tag and filter them.

Will my emails end up in spam?

No inbox is guaranteed, but Alura protects your domain: emails go out from your own verified domain, a new domain's daily limit grows as you send, and sending pauses if bounces or spam reports climb.

How do unsubscribes work?

Every email gets an unsubscribe link automatically. People who unsubscribe, whose email bounces or who mark you as spam aren't sent to again, and their status shows on your subscriber list.

Which plans include email marketing?

It's an add-on for Growth and Professional: 500 contacts a month on Growth and 5,000 contacts a month on Professional.

Email marketing

Bring Etsy shoppers back with your own email list

Collect subscribers with a signup page, then send newsletters and sale announcements from your own domain. Welcome and birthday emails go out on their own.

Start for free

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CampaignsFall linens

Draft

Save DraftSend testSchedule

Email marketing

Etsy search changes. Your list stays yours

Everyone on it asked to hear from your shop, and every email goes out from your own domain.

Grow your list with a signup page

Share your own signup page, and everyone who subscribes joins your list, marked with where they came from.

Send newsletters to your list

Start from a template, add your products, and send it now or on the day you pick.

Welcome and birthday emails, on their own

Set them up once: new subscribers get a welcome, and anyone with a saved birthday gets a note on the day.

Sent from your own domain

Emails come from your shop's own address, not ours, so they look like you and inbox providers trust them.

Before and after you send

Checked before it goes, measured after

Alura sends only when an email is ready and only to people who want it, then shows you what they opened and clicked.

Send now only turns on once the subject, content, recipients and your domain check out.

Every email has an unsubscribe link, and anyone who unsubscribes or bounces is never emailed again.

Each campaign shows its opens, its clicks and which links people clicked, so you know what to send next.

Templates and automations

An email for every moment

Start from a template, or set one up once and let it go out on its own.

Welcome

Goes out by itself when someone subscribes.

Happy birthday

Sent on a subscriber's birthday, when you've saved it.

Monthly newsletter

A recurring email, weekly or monthly, on your day.

Sale announcement

Tell your list about a sale the day it starts, from the Promotion template.

New product

Show off something new, scheduled for the day it goes live.

Win back

A friendly hello to subscribers who haven't heard from you in a while.

Reviews

What Etsy sellers say

Real reviews, quoted as published on Trustpilot and the Chrome Web Store.

Chrome Web Store

I've used Alura for a few years now and it's by far the best tool you can use if you are serious about growing your etsy shop. Between the keyword research, product research and being able to automate your emails with customers, it's definitely a must have...

Mike AllenReview on Chrome Web Store

1 / 5

Rated 4.8 out of 5 by Etsy sellers
Trusted by 1.2M+ Etsy sellers

FAQs

How it works, and what each plan includes.

Want the full plan comparison? See pricing.

Start your shop's email list

Share your signup page today, and send your first newsletter when you have news.

Start for free

See plans

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Everything else Alura does for your Etsy shop.

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See which ads make money and pause the rest in one click.

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Etsy Sales

Schedule weeks of Etsy sales and promo codes ahead of time.

Learn more about Etsy Sales

Product research

Search 100M+ listings by sales, revenue, price and reviews.

Learn more about Product research

Shop research

Any shop's sales, best sellers, reviews and busy months.

Learn more about Shop research

Keyword research

Estimated monthly demand, competition and the trend for any keyword.

Learn more about Keyword research

View all featuresEvery tool in one place.