How Wif1973 keeps new imps and old dragon planters on Pinterest

Wif1973 makes 3D printed decor for homes that lean a little dark and a little fantastical. There are wall planters shaped like dragon skulls and mushroom-covered bark, planters with grumpy old faces for succulents or pens, and skeleton creatures with movable joints. There's a cathedral key rack with a glowing stained glass effect, and lamps built around octopus tentacles and alien specimen jars. For people with their own printers, the shop sells STL files of tabletop miniatures, from frog adventurers to orc warriors, designed for FDM and resin printing.

The best known piece is the dragon skull wall planter, a faux fossil with trailing plants spilling out of it. More than 12,000 shoppers have favorited it on Etsy. It comes in three sizes, and the middle one is the shop's best seller. Across the catalog, Wif1973 has more than 790 reviews and a 4.97 star rating.

Wif1973 is always adding something new, seasonal pieces included. Recent arrivals include the Bone Imp, a bone-colored skeletal demon with oversized horns and a mischievous grin, and a dragon curled around a stand that holds either a crystal ball or a lighted orb.

The catalog doesn't sell to one kind of buyer. A dragon planter speaks to plant people and fantasy fans. A set of orc miniatures is for someone running a D&D campaign. The glowing cathedral key rack is for the goth decor crowd, and the gingerbread dragon is for Christmas. Plenty of those shoppers collect ideas on Pinterest, saving game room setups, gift ideas and plant corners well before they buy.

Reaching them by hand would mean making pins for every new listing: picking photos, writing a title and a description, choosing a board. Then doing it again for the older listings, so they don't fade from view. That's a second job on top of designing, printing and shipping.

Wif1973 connected its Pinterest account to Alura and switched on both automations. Pin New Listings runs once a day and picks up any listing that went live in the past day. When the Bone Imp went up on Etsy, a set of pins followed, each made from a different photo of the figure. Nobody had to make them by hand.

Smart Pins looks after the rest of the catalog. Once a day it fills the Pin Queue with pins made from the shop's active listings, about 10 days ahead. Listings are ranked mostly by their Etsy views, and a photo pinned in the last 7 days is never reused, so a planter that comes back around usually shows up from a different angle. Older pieces get their turn alongside the new ones.

For pin text, the shop uses Optimized for Pinterest with AI. The AI writes from the listing itself, so a pin carries the details a stranger needs: that the figure has movable joints, that the lamp has an LED glow, that the miniatures are STL files to print at home. The queue settings decide how many pins go out and when, and the pins land on a board named after the shop. Each one links back to its Etsy listing.

Several of Wif1973's newer Etsy titles open with the name the shop gave the piece, then explain it. On Pinterest, the explanation comes first. The Bone Imp's pin reads "Articulated Skeleton Demon Figurine for Dark Fantasy Fans." Someone who has never heard of the Bone Imp can still tell at a glance whether they want a skeleton demon on their shelf.

A few more that have gone out: "Gothic Cathedral Key Holder Wall Mount for Spooky Decor." "Alien Specimen Jar Lamp for Sci-Fi & Creepy Decor." "Whimsical Frog Adventurers Miniatures for DnD & RPGs." "Funny Grumpy Old Lady Planter for Succulents or Pens."

Between them they cover most of the shop: wall decor, lighting, digital miniatures and planters. Each pin says what the piece is and who it's for, and each one is a tap away from the listing.

Shoot every piece from a few angles on a clean background. On Etsy, the extra photos help a buyer decide. On Pinterest, each one can become its own pin, and a figure seen from the side looks like a fresh idea to someone who scrolled past the front view.

If you give your designs names, keep the plain description right next to the name. The name gives a piece its character. The description is what tells a stranger what they're looking at.