How funkyspunkydesigns titles a state poster for what's in it

The travel posters at funkyspunkydesigns are designed as oversized postage stamps: a perforated border, a 5 cent mark in the corner, the name of a place across the bottom and one scene in the middle. Cape Hatteras gets its striped lighthouse. Georgia gets a peach tree, Oklahoma a stretch of Route 66, Mississippi a steamboat under the oaks. The collection reaches past the US too, to a London phone booth, an elephant in Chiang Mai and Mount Fuji.

Alongside the stamps sit minimalist sports prints, like a basketball hoop, golf tees and a pickleball paddle. Nearly everything is a digital download. Buyers get high-resolution files in several sizes and print them at home or at a print shop. Any design can be personalized to a new color palette or theme, and a custom zip code poster puts a hometown on the wall. The shop has a 4.95 star rating from 88 reviews.

A catalog built one place at a time has a naming problem. Each poster is its own listing, and the titles tended to follow the same pattern: the state, then "travel art print", then "vintage poster", then "digital download". That pattern leads with where the design is from. What's actually in the picture often came later in the line, or not at all.

And a lot of buyers shop for the picture. Someone decorating a farmhouse kitchen is searching for a barn, not for Kansas. A den full of fishing gear wants a bass. A beach house wants a palm tree. With more than a hundred designs, rethinking each title by hand, along with its tags, is the kind of job that never gets finished.

The work happens in Alura's listing editor. The shop opens a poster, runs Start optimization, and AI suggests a new title, tags and alt text for it. Nothing goes to Etsy straight away. The suggestions sit in the editor, where the shop can change a word, keep the old version or rewrite it by hand, then click Publish changes.

Several of the new titles lead with what the picture shows and move the state further back. The Kansas stamp of a red barn became "Barn Wall Art". The Alabama poster of a largemouth bass became "Bass Fishing Decor". Where the place is the draw, like the Golden Gate Bridge, the landmark goes first and the state follows.

Not every change comes from AI. Some titles and tags are adjusted by hand in the same editor, sometimes a single phrase at a time, like a golf print's "Golf Room Decor" becoming "Sports Room Decor". The tags get the same attention, and the Golden Gate listing now also carries phrases like "bay area wall art" and "vintage bridge art".

People save travel posters on Pinterest while they plan a room. The shop's Pinterest account is connected to Alura with both automations switched on. Pin New Listings picks up posters that went live in the past day. Smart Pins keeps a queue filled about ten days ahead with pins made from active listings, ranked mostly by how many Etsy views each listing gets.

Pin text is set to Optimized for Pinterest with AI, so each pin gets its own title and description written from the listing rather than a copy of the Etsy title. The same Assateague print has gone out as "Assateague Wild Horse Wall Art in Sepia Tones" and as "Assateague Wall Art: Wild Horses in Sepia Tones". Smart Pins also won't reuse a photo pinned in the past week, so when a design comes round again it can carry a different picture.

The clearest change is in the titles. Each pair below was live on Etsy, before and after, and the new versions name the subject first: a barn, a bass, a bridge. The place names are all still there, just further along the line.

On Pinterest, the queue keeps posting the stamps, the multi-state sets and the custom zip code posters, each with wording written for that pin. A new design is picked up by the daily new-listings job once it's live on Etsy, without anyone making the pin.

The advice from funkyspunkydesigns is to look at a listing photo the way a stranger would. Describe what you see in plain words, then check that those words are in the title, near the front. A shop knows its designs by the names it gave them. Buyers only know them by what they're looking at, and they type what they're looking for.