How Ezgy Embroidery Studio checks in once the hoodie arrives
EzgyEmbroideryStudio
Ezgy Embroidery Studio has made more than 2,800 sales on Etsy since 2025, stitching customers' photos, pets and handwriting onto hoodies and tees in London. Every order starts with a preview the buyer approves, and Alura's follow-ups let Ezgi send a short, personal check-in after the parcel is delivered.
Photos, pets and handwriting, stitched in London
Ezgy Embroidery Studio makes custom embroidery in London. Buyers send a photo and the studio turns it into a clean line drawing stitched onto a hoodie, sweatshirt or tee: a couple drawn in a single line, two friends sitting on a beach, a dad with his kids, two pets side by side with their names underneath. Other pieces start with a child's crayon drawing, a motorbike, a favourite saying in a soft handwriting font, or an anniversary date in Roman numerals.
The shop also stitches names onto towels and baby blankets and pet portraits onto crossbody bags. Because it's stitched in thread, there's no print to crack or peel after a few washes. Since opening on Etsy in 2025 it has passed 2,800 sales and 670 reviews, with a 4.97 star average.
The preview covers the start of an order, not the end
Turning a photo into a few lines of thread means choosing which details stay, and the buyer may picture it a little differently. So Ezgi doesn't stitch anything until the buyer has seen it. After checkout she sends a preview image through Etsy messages, asks the buyer to check it carefully, and waits for a yes before she goes ahead.
That settles the design. It doesn't cover the other end of the order: the parcel arriving, the hoodie coming out of the bag, the first wear. Those moments happen far from the studio, and with a gift the person opening it often isn't the person who ordered. Once the tracking number goes out, most Etsy orders simply go quiet.
“The preview tells me the design is right. It doesn't tell me how it felt to open the parcel. That part used to be a guess.”
One message, written in her own words
Alura's follow-ups prepare Etsy messages for six moments in an order, from order placed through shipping, delivery and reviews. Ezgi uses one of them: Order delivered. When Etsy shows an order as delivered, Alura gets her message ready for that buyer.
She wrote it herself as a plain message template, with AI drafting switched off. It opens with "Hi there," the same greeting as the thank-you note buyers get after checkout, and says: "I saw that your order has been delivered and just wanted to make sure everything arrived okay. Hope you love it." A sparkle, a smile and a heart emoji, and a link back to the order. There's no discount code in it.
New buyers and returning buyers get the same words. Alura lets a shop write a different version for repeat customers, but Ezgi kept one.
“I wrote it like I'd text a friend. Short, nothing to sell. I just want to know it got there and that they're happy with it.”
Sent from her own Etsy account
The check-ins don't go out by themselves. Delivered orders collect in Alura, and when Ezgi is ready she starts sending. Each message goes out through Etsy Messages from her own shop account, the same place where buyers approved their preview. Sending runs through Alura's Chrome extension. It can send each message through her logged-in Etsy session, or copy it, open the order in Etsy and let her paste it and mark it as sent.
Sending rules skip orders that were cancelled or refunded or that have an open case, so a buyer who is already sorting out a problem doesn't get a cheerful "hope you love it."
She uses the extension for a second job when she browses Etsy. On a search results page it opens an Alura panel listing the products on that page, and a listing or shop page opens a report with estimated sales. She can check those estimates while browsing Etsy the way a shopper does, without switching tabs.
An order now has a message at both ends
An order at Ezgy Embroidery Studio now runs from one conversation to another. It starts with the preview and the buyer's approval, moves through stitching and the tracking email, and ends with a check-in that sounds like the person who made the piece.
Because the check-in arrives in Etsy Messages, where the preview was approved, replying is easy. If a size doesn't fit or something got knocked about in the post, the buyer can say so right there, to the same person who sent the preview. If everything is fine, the message is simply a kind note from a small shop, which is how the whole order started.
Show the design first, then keep the follow-up short
Ezgi's advice for anyone selling custom pieces is about the order itself. Get a yes on the design before you make anything, even when the buyer is in a hurry. And when you write to buyers after the sale, sound like yourself. A couple of honest lines will do more than a long, polished message, and they leave the door open for the buyer to reply.
“Send the preview, every time. It takes a little longer, but a remake takes much longer. And buyers can tell you actually care how it turns out.”
EzgyEmbroideryStudio received Alura credits as a thank-you for sharing this story.