Alura vs RankKW

Alura estimates how often shoppers search Etsy itself for a keyword, rewrites your listings with AI and publishes the changes to your shop, then handles follow-ups, Pinterest and Etsy Ads on paid plans. RankKW pairs Google search volume with Etsy's live listing counts, and costs less if research and draft copy are all you need.

Facts checked . See sources

Alura Keyword Research for gold ring: search volume, competition, keyword difficulty, score and a 12-month trendAlura
RankKW Keywords screen for silver necklace: keyword statistics, a 12-month search trend, searchers by country, keyword difficulty, and Google search volume from Keyword PlannerRankKW
Verdict

Is RankKW or Alura the better fit?

Choose RankKW if

  • You want keyword research, AI copy and CSV export for the least money: Pro is $6.99 a month for 120 searches a day.2
  • You look after several shops or clients: Business covers 3 shops for $19.99, Agency 10 with white-label reports for $39.99.2
  • You want every figure labeled by source, with Etsy API fields shown as returned and a dash where no data exists.4

Choose Alura if

  • You want an estimate of Etsy's own search demand for each keyword, not Google's volume as a stand-in.4
  • You want AI rewrites pushed to your Etsy listings for you. RankKW connects read-only, so its drafts are pasted in by hand.6,7
  • You want the work after the listing: buyer follow-ups from Basic, then Pinterest, Etsy Ads, A/B tests and profit from Growth.
At a glance

What RankKW and Alura each cover

Alura and RankKW features, limits and prices, checked October 15, 2026
RankKWAlura
Research
Etsy search volume4,5Google volume insteadEtsy estimate plus Google volume
Live Etsy listing count4,5Exact count from Etsy's APICompeting listings and level
Sales estimates per listing4,10Extension onlyExtension, plus 100M+ listings from Growth
Sales history4Daily snapshots, kept 90 daysListing and shop graphs, Growth and up
Listings and AI
AI titles, tags and descriptions2Pro and up, limited on BasicEvery plan, uses AI credits
AI product images2,61 to 50 a monthYes, uses AI credits
Publish edits to Etsy6,7NoYes
Marketing and your shop
Follow-ups, Pinterest and Etsy Ads1,2Not listedFollow-ups from Basic, the rest from Growth
White-label client reports2Agency and upNo
API and MCP1,2Not listedEvery plan, Free included
Limits at the entry price
Keyword searches, entry paid plan220 a day for $0.9950 a day for $11.99
More than one shop2From Business, $19.99 (3 shops)From Professional, $69.99
Price
Free plan2,3YesYes
Paid plans from, monthly2,3$0.99/mo$11.99/mo
Paid plans from, billed yearly2,3$4.17/mo$7.99/mo

RankKW facts from the sources below, checked October 15, 2026. “Not listed” means their site doesn't mention it; “No” means their own docs confirm it isn't offered. Prices in USD. Alura's limits by plan are on our pricing page.

Strengths

Where RankKW is stronger, and where Alura is

Where RankKW is stronger

  • More searches for each dollar

    Pro costs $6.99 a month for 120 keyword searches a day, AI titles, tags and descriptions, rank tracking and CSV export. Alura Basic costs $11.99 for 50 searches a day, and CSV export starts on Growth at $29.99.2

  • More shops for less

    Business connects 3 shops for $19.99, Agency 10 shops with white-label reports and a client dashboard for $39.99, and Enterprise unlimited shops for $49.99. Alura connects one shop until Professional, $69.99 a month or $29.99 billed yearly.2

  • Every number labeled by source

    Its methodology page lists which figures are raw Etsy API fields and which are computed, and a failed lookup shows a dash.4,5,9

Where Alura is stronger

  • A read on Etsy search demand

    Alura estimates monthly Etsy searches for every keyword, with 12 months shown against the previous year, and adds Google volume. RankKW's methodology leaves Etsy volume out and shows Google's figure.4

  • Your edits go live on Etsy

    Open a listing in Alura and it scores it, drafts a new title, tags and description with AI, and pushes what you approve to Etsy, so nothing is pasted in by hand.

  • Longer sales history, wider database

    Growth searches more than 100 million listings and 2.5 million shops, with sales and revenue graphs over time for any listing or shop. RankKW snapshots shop sales daily from the day tracking starts and deletes them after 90 days.4

What do RankKW and Alura cost per shop?

RankKW costs less at every tier: $6.99 buys 120 searches a day where Alura Basic is $11.99 for 50, and three shops cost $19.99 where Alura needs Professional. Alura's extra cost buys publishing to Etsy, follow-ups, Pinterest, Etsy Ads and A/B tests, which RankKW does not list.

PlanMonthlyBilled yearly
RankKW Free25 searches and 5 audits a day, 1 shop$0$0
RankKW Starter220 searches a day, 2 competitors, tag generator$0.99/moNot listed
RankKW Basic260 searches a day, 5 competitors, 200 shop listings$2.99/moNot listed
RankKW Pro2,3120 searches a day (150 yearly), AI copy, rank tracking, CSV$6.99/mo$4.17/mo
RankKW Business2500 searches a day, 3 shops, bulk optimization$19.99/moNot listed
RankKW Agency21,000 searches a day, 10 shops, white-label reports$39.99/moNot listed
RankKW Enterprise22,000 searches a day, unlimited shops$49.99/moNot listed
RankKW Custom2From $49.99, custom limits, onboarding and SLA$49.99/moNot listed
Alura Free5 keyword searches a day, 1 shop$0$0
Alura Basic50 keyword searches a day, 1 shop$11.99/mo$7.99/mo
Alura Growth500 keyword searches a day, 1 shop$29.99/mo$14.99/mo
Alura ProfessionalUnlimited research, multiple shops$69.99/mo$29.99/mo

No trial, but the Free plan needs no card. A first paid subscription can be refunded within 7 days if premium features saw little use.2,8

At the same budget

BudgetRankKWAlura
Around $6 a monthPro billed yearly at $4.17 a month ($49.99 a year): 150 searches a day, AI copy, rank tracking, CSV and 20 AI images a month.Basic billed yearly at $7.99 a month ($95.88 a year): 50 searches a day, 100 listings to optimize and 50 follow-ups.
Around $20 a monthBusiness at $19.99: 500 searches a day, 3 shops, bulk listing optimization and 100 competitors.Growth at $29.99, or $14.99 a month billed yearly: 500 searches a day, the full database, Pinterest and A/B tests, one shop.

Prices in USD, checked October 15, 2026. Alura's plans and limits are on our pricing page. Every Alura plan comes with a 7-day money-back guarantee: ask within 7 days of buying and we refund your last payment.

Running RankKW and Alura side by side

You can keep both. RankKW's shop connection is read-only, so it never clashes with the edits Alura publishes. Keyword lists leave RankKW as CSV on Pro and up. Daily shop snapshots and monitored competitors stay behind.2,5,7,8

  1. On Pro or above, export the RankKW keywords you want to keep as CSV.
  2. Open a free Alura account and link your shop through Etsy.
  3. Run that list through Alura's bulk search, 100 keywords per batch.
  4. Cancel RankKW from its account settings; access lasts until the billed period ends.

Sources and facts checked

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