Yes, with limits. Free gives 3 uses a day on most tools and one linked shop, with no card or time limit, and several tools need no account. Etsy Trends, Niche Finder and RankHero AI need Business. Alura Free has no time limit either: 5 keyword and 5 product searches a day, plus 10 listings you can optimize.

Is EtsyCheck now RankHero?

Yes. EtsyCheck renamed itself RankHero on May 24, 2025, saying the word Etsy is a trademark it could not keep using and that the name made people confuse it with Etsy. etsycheck.com now redirects to rankhero.com. The team is the same, and Buyer Check, its first tool, is still part of it.

How much is RankHero?

Side Hustle is $7.99 a month or $71.88 a year, Business $12.99 or $119.88, and Enterprise $49.99 or $359.88, as of October 15, 2026. Plans differ in daily uses, 25 to 300 on most tools, and linked shops, 3 to 25. Alura runs from Basic at $11.99 to Professional at $69.99.

Yes. RankHero LLC of Wheeling, Illinois, publishes it and uses Etsy's official API, without Etsy endorsement. Ratings are thin, as of October 15, 2026: the extension has 85 users and 5.0 from 3 ratings, and Trustpilot shows 2 reviews, both 5 stars (TrustScore 3.8). Alura's extension has 100,000 users and 4.7 from 439 ratings, and 3.9 from 434 reviews on Trustpilot.

Is RankHero worth it?

For SEO checks across a few shops on a small budget, it can be: $7.99 a month covers 3 shops. It fits less well if you want changes published to Etsy for you, or follow-ups and marketing in the same tool. Try its no-account tools first, then compare what Alura Basic or Growth adds.

Alura vs RankHero

Alura carries a listing fix all the way into your Etsy shop: it rewrites the title, tags and description with AI and publishes the change, where RankHero's generators end with a copy button. Basic then sends buyer follow-ups, and Growth adds Pinterest, Etsy Ads and A/B tests. RankHero costs less and links 3 shops from $7.99.

Facts checked October 15, 2026. See sources

Start for free See the comparison

Verdict

RankHero or Alura: which one fits your shop?

Choose RankHero if

You want a low-cost SEO toolkit for several Etsy shops: Side Hustle links 3 for $7.99, Business links 10 for $12.99.¹
You take custom orders and want to look up a buyer's review history with Buyer Check before you start making.¹³
You also sell on eBay and want its title, research and fee tools in the same account.^15,16

Choose Alura if

You want AI rewrites that land on Etsy in one click, instead of copying each title and tag across.
You want messages to go out after each order on Basic, plus Pinterest, Etsy Ads and A/B tests on Growth.
You want to ask Claude or ChatGPT about Etsy demand: Alura's MCP and API are on every plan, Free included.

At a glance

What RankHero and Alura each cover

Alura and RankHero features, limits and prices, checked October 15, 2026
Research
	RankHero	Alura
SEO tools before signing up^11,12,13	Yes, up to a daily limit	Free account needed
Keyword and tag research^7,9	Yes	Yes
Sales estimates and research database^1,7,8,14	Per listing, plus Best Sellers	100M+ listings with filters on Growth
Rank check for a keyword¹²	Top 100, filter by shop country	Live search, via extension
Buyer lookup before shipping¹³	Yes	No
eBay seller tools^15,16	4 tools	No
Listings and AI
AI titles, tags and descriptions^1,10	From 3 a day free	Yes, uses AI credits
Getting edits onto Etsy^9,10	Copy and paste	Publishes in one click
Marketing and your shop
Buyer follow-up messages^1,6	Not listed	Basic and up
Pinterest, Etsy Ads, A/B tests^1,6	Not listed	Growth and up
Limits at the entry price
Shops on the entry paid plan¹	3 on Side Hustle	1
Daily uses on the entry plan¹	25 on most tools	50 keyword searches
Price
Free plan¹	Yes	Yes
Paid plans from, monthly¹	$7.99/mo	$11.99/mo
Paid plans from, billed yearly¹	$5.99/mo	$7.99/mo

RankHero facts from the sources below, checked October 15, 2026. “Not listed” means their site doesn't mention it; “No” means their own docs confirm it isn't offered. Prices in USD. Alura's limits by plan are on our pricing page.

Strengths

Where each one is stronger

Where RankHero is stronger

More shops for less money
Side Hustle links 3 Etsy shops for $7.99 a month, Business 10 for $12.99 and Enterprise 25. Alura links one shop until Professional at $69.99 a month, or $29.99 billed yearly, so a seller with a few small shops pays far less on RankHero.¹
Try the tools with no account
Listing Analyzer, Tag Generator, Rank Check and Buyer Check run without signing up, up to a daily limit. A free account then gives 3 uses a day on most tools. Alura's keyword and listing tools need a free account.^1,9,11,12,13
Check a buyer before a custom order
Buyer Check shows the reviews a buyer has left other shops, next to anonymous ratings from RankHero sellers who sold to them. Its founder built it before RankHero existed. Alura has no buyer lookup.^3,13
eBay tools in the same account
Since June 2026 it also offers an eBay title builder, product research, description writer and fee calculator. Alura covers Etsy only.^1,16

Where Alura is stronger

The rewrite goes live on Etsy
Alura scores a listing, rewrites its title, tags and description with AI, and publishes the change to Etsy in one click. RankHero's generators end with copy buttons for you to paste into Etsy. AI features use credits.^9,10
Money back if it isn't right
Every Alura plan has a 7-day money-back guarantee. RankHero says subscriptions are generally non-refundable, though it reviews issues raised within 7 days.¹
Selling tools after the SEO
Basic sends buyer messages at order and delivery. Growth brings Pinterest pins, A/B tests, an Etsy Ads optimizer and profit tracking. RankHero calls itself SEO-first, with marketing outside its focus.⁶

Is RankHero cheaper than Alura?

RankHero costs less at every tier and links more shops: $7.99 a month covers 3, where Alura links one shop until Professional at $69.99, or $29.99 billed yearly. Alura Basic costs $11.99, and the extra buys publishing to Etsy, follow-ups and, from Growth, marketing.

Plan	Monthly	Billed yearly	Includes
RankHero Free¹3 uses a day on most tools, 1 linked shop	$0	$0	3 uses a day on most tools, 1 linked shop
RankHero Side Hustle¹25 a day on most tools, 3 shops	$7.99/mo	$5.99/mo	25 a day on most tools, 3 shops
RankHero Business¹100 a day, 10 shops, Trends, Niche Finder, RankHero AI	$12.99/mo	$9.99/mo	100 a day, 10 shops, Trends, Niche Finder, RankHero AI
RankHero Enterprise¹300 a day on most tools, 25 shops	$49.99/mo	$29.99/mo	300 a day on most tools, 25 shops
Alura Free5 keyword searches a day, 1 shop	$0	$0	5 keyword searches a day, 1 shop
Alura Basic50 keyword searches a day, 1 shop	$11.99/mo	$7.99/mo	50 keyword searches a day, 1 shop
Alura Growth500 keyword searches a day, 1 shop	$29.99/mo	$14.99/mo	500 keyword searches a day, 1 shop
Alura ProfessionalUnlimited research, multiple shops	$69.99/mo	$29.99/mo	Unlimited research, multiple shops

RankHero has no trial; its Free plan has no time limit and needs no card. Paid plans are generally non-refundable, though it asks you to get in touch within 7 days if something goes wrong.¹

At the same budget

Budget	RankHero	Alura
Around $8 a month	Side Hustle at $7.99, or $5.99 billed yearly: 25 uses a day on most tools across 3 linked shops.	Basic billed yearly at $7.99 a month: 50 keyword searches a day, 100 listings to optimize and 50 follow-ups.
Around $13 a month	Business at $12.99: 100 uses a day, 10 shops, Etsy Trends, Niche Finder and RankHero AI.	Basic at $11.99: one shop, 2,000 AI credits a month and rewrites published straight to Etsy.
Around $30 a month	Enterprise billed yearly at $29.99 a month: 300 uses a day and 25 linked shops.	Growth at $29.99, or $14.99 billed yearly: 500 keyword searches a day, 100M+ listings, Pinterest, Etsy Ads and A/B tests.

Prices in USD, checked October 15, 2026. Alura's plans and limits are on our pricing page. Every Alura plan comes with a 7-day money-back guarantee: ask within 7 days of buying and we refund your last payment.

Moving from RankHero, or using both

There is little to carry over: RankHero's tools start from a keyword, a listing link or a shop name. You can also run both, keeping RankHero Free for Buyer Check and rank checks while Alura publishes your listing changes.^1,13

List the tags and keywords you rely on from RankHero.
Sign up for Alura Free and link your Etsy shop on Etsy's own approval screen.
Paste up to 100 of those keywords into Alura's bulk keyword search to compare them.
Keep RankHero Free for Buyer Check if you still use it.
Cancel the paid RankHero plan when ready; it runs until the billing period ends.