Alura vs Etsy Marketplace Insights
Alura shows what sells behind an Etsy keyword, with average prices and estimated sales per listing, then rewrites your listing with AI and publishes the change to Etsy. Marketplace Insights is free in Shop Manager and counts Etsy's own searches, so for a few keyword checks a week it may be all you need.
Facts checked . See sources
Do you need a paid tool if Etsy's is free?
Choose Etsy Marketplace Insights if
- You check a handful of keywords a week: 15 searches are free in Shop Manager, with nothing to install.1
- You want Etsy's own count of how often a term was searched in the last 30 days, not a third-party estimate.1,2
- You would pay for Etsy Plus anyway. At $10 a month it lifts the search cap and adds listing and Etsy Ads credits.2
Choose Alura if
- You want to know whether a keyword sells, with average price and estimated sales per listing.
- You want the research applied. Alura rewrites titles, tags and descriptions with AI and publishes them; Etsy's tool won't edit listings.1
- You want follow-ups (from Basic), Pinterest, Etsy Ads and A/B tests (from Growth), or Etsy data in Claude and ChatGPT.
What Marketplace Insights and Alura each show
| Etsy Marketplace Insights | Alura | |
|---|---|---|
| Research | ||
| Etsy search volume1,2 | Etsy's own count | Alura estimate |
| Search history1,4 | 30 days; up to 12 months in testing | 12 months |
| Similar keyword ideas1,7 | Yes | Yes |
| Trending searches1 | In your categories, last 30 days | Top 10 on Free, 100 on Basic |
| Sales signal per keyword4 | Conversion rate and prices, in testing | Average price, estimated sales per listing |
| Product and shop sales research1,7 | Not listed | 100M+ listings on Growth |
| Google search volume1 | Etsy only | Yes |
| API or MCP access1,6 | No search data in Etsy's API | Every plan |
| Listings and AI | ||
| Edits and publishes listings1 | No | Yes, uses AI credits |
| Limits at the entry price | ||
| Separate account needed1 | No, built into Etsy | Free account, Etsy connection |
| Free keyword searches1 | 15 a week | 5 a day |
| Searches on the entry paid plan2 | Unlimited with Etsy Plus | 50 a day on Basic |
| Price | ||
| Free plan1,2 | Yes | Yes |
| Paid plans from, monthly1,2 | $10/mo | $11.99/mo |
| Paid plans from, billed yearly1,2 | Not listed | $7.99/mo |
Etsy Marketplace Insights facts from the sources below, checked October 15, 2026. “Not listed” means their site doesn't mention it; “No” means their own docs confirm it isn't offered. Prices in USD. Alura's limits by plan are on our pricing page.
Where each one comes out ahead
Where Etsy Marketplace Insights is stronger
The search counts come from Etsy
Marketplace Insights reports how often buyers searched a term on Etsy in the last 30 days. eRank says its volumes are third-party estimates; Alura's are estimates too. They can differ from Etsy's count, so Etsy's figure is the reference.1,8
Free, with nothing to connect
Each week you get 15 searches in Shop Manager, and every result stays open for 7 days. No extra account, extension or shop permission is needed.1,5
Etsy Plus returns part of its fee
Etsy Plus costs $10 a month for unlimited searches and includes 15 listing credits and $5 in Etsy Ads credit. Listings cost $0.20 each, so a shop that lists and advertises anyway gets most of the fee back. Alura Basic is $11.99.2,3
Etsy is adding sales signals
Etsy is testing 90 day and 12 month views, price ranges from recent purchases and a conversion rate per search term, from Etsy's own search and order data. It is also testing saved searches (up to 50), week-over-week trends and keyword picks for your shop. Not every seller sees these yet.4
Where Alura is stronger
What sells, not only what is searched
A keyword in Alura shows average price and estimated sales per listing, Google volume and a difficulty score. Growth adds 100 million+ listings and millions of shops to sort by sales. Marketplace Insights shows searches and listing counts.1
From keyword to a live listing
Alura scores each listing, rewrites titles, tags and descriptions with AI around your keywords, and publishes the change to Etsy. Marketplace Insights won't update listings; Etsy's listing form suggests titles, and Etsy is testing a version that also suggests tags. AI uses credits.1,4
More free searches, plus bulk
Alura Free allows 5 keyword searches a day, about 35 a week, against Etsy's 15. Bulk search checks up to 100 keywords at once, and the Chrome extension adds demand data to Etsy's search suggestions.1
Is Etsy Plus cheaper than Alura?
For keyword lookups alone, Etsy costs less: 15 searches a week are free, and Etsy Plus at $10 a month lifts the cap and returns some of it as credits. Alura costs more for search alone ($11.99, or $7.99 billed yearly) and pays off when you use its sales data, rewrites or marketing.
| Plan | Monthly | Billed yearly |
|---|---|---|
| Etsy Marketplace Insights with Etsy Standard115 searches a week, each open for 7 days | $0 | $0 |
| Etsy Marketplace Insights with Etsy Plus2Unlimited searches, 15 listing credits, $5 Etsy Ads credit | $10/mo | Not listed |
| Alura Free5 keyword searches a day, 1 shop | $0 | $0 |
| Alura Basic50 keyword searches a day, 1 shop | $11.99/mo | $7.99/mo |
| Alura Growth500 keyword searches a day, 1 shop | $29.99/mo | $14.99/mo |
| Alura ProfessionalUnlimited research, multiple shops | $69.99/mo | $29.99/mo |
Etsy Plus has no trial listed. Cancel any time in Shop Manager; it runs to the end of the cycle, then the shop returns to Etsy Standard.2
At the same budget
| Budget | Etsy Marketplace Insights | Alura |
|---|---|---|
| Around $10 a month | Etsy Plus: unlimited searches, 15 listing credits, $5 in Etsy Ads credit, shop customization. | Basic: $11.99, or $7.99 yearly. 50 searches a day, rewrites, follow-ups. |
| Around $30 a month | Etsy Plus at $10 is the only paid tier; the rest can go to Etsy Ads. | Growth: $29.99, or $14.99 yearly. 500 searches a day, full listing database, Pinterest. |
Prices in USD, checked October 15, 2026. Alura's plans and limits are on our pricing page. Every Alura plan comes with a 7-day money-back guarantee: ask within 7 days of buying and we refund your last payment.
Using Marketplace Insights and Alura together
There is nothing to migrate, and the two run side by side. A practical split: shortlist keywords in Alura, confirm finalists against Etsy's 30-day counts, then rewrite the listing in Alura.1,2
- Create a free Alura account and connect your shop on Etsy's permission screen.
- Paste up to 100 keywords into Alura's bulk search and keep the ones that sell.
- Spend your 15 weekly Etsy searches on the finalists.
Sources and facts checked
Every fact about Etsy Marketplace Insights on this page comes from a public page we read on the date shown. Reviews and forum posts are attributed, not stated as fact.
- Etsy help: Marketplace Insights. Official page, read October 15, 2026.
- Etsy help: What is Etsy Plus?. Official page, read October 15, 2026.
- Etsy help: fee basics. Official page, read October 15, 2026.
- Etsy help: Newly Crafted updates. Official page, read October 15, 2026.
- Etsy forums: Marketplace Insights launch post. Official page, read October 15, 2026.
- Etsy Open API v3 reference. Official page, read October 15, 2026.
- Marketplace Insights screenshots, Dec 2025. Product screenshot or video, read October 15, 2026.
- eRank help: Marketplace Insights and eRank. Third party, read October 15, 2026.
Page changes
- Oct 2026: Page written from Etsy's help center, its March, June and September 2026 updates and the Open API reference.
Spot something out of date, or work at Etsy and want a correction? Tell us and we'll check it.
