Is Craftybase now Stocksmith?

Yes. Craftybase announced the name Stocksmith in June 2026, effective 1 July. The announcement calls it a rebrand only, with the same software, team and data. The old craftybase.com address now redirects to stocksmith.io, and only the name, website and card descriptor changed.

How much does Stocksmith cost?

Stocksmith starts with Pro at $24 a month, or $20 billed yearly ($240), for 25 order line items a month on one channel. Studio costs $49, Indie $99, Business $199 and Growth $349 a month. Your average order volume decides the plan.

No. Every plan includes a 14-day free trial with no card required, but there is no free plan. Its free extras are browser calculators and spreadsheet templates. Alura has a Free plan with no time limit that includes its Etsy profit calculator.

Is there a free alternative to Stocksmith?

For costing, a spreadsheet is the usual free option; Stocksmith's own guide says free tools hold up until reconciling them takes longer than the work. If you need profit, not costing, Alura's free profit calculator handles single products, and Growth adds a profit dashboard.

Does Stocksmith have an Etsy fee calculator?

Yes. Its old craftybase.com site hosts a free Etsy fee calculator for listing, transaction and payment fees by seller country, plus a spreadsheet for up to 50 products. Alura's free Etsy profit calculator also covers Etsy Ads, Offsite Ads and VAT on fees across 61 countries.

Is Stocksmith worth it for Etsy sellers?

Short answer: Partly

Partly, depending on the job. Alura reads your Etsy ledger to show profit after fees and ads with no recipes to set up, then helps you sell more with keyword research, listing edits and marketing. Stocksmith costs materials and tracks stock, so it is worth paying for if you make what you sell.

Facts checked October 15, 2026. See sources

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Verdict

Stocksmith or Alura: which fits your shop?

Choose Stocksmith if

You make what you sell and want each Etsy order to deduct its materials, keeping stock and cost per unit current.⁵
You sell on Etsy plus Shopify or Faire and want one stock count, pushed back to Etsy from Indie up.^6,7
You want COGS and expense reports at tax time, with your Etsy fees imported as categorized expenses.^5,9

Choose Alura if

You want profit after Etsy fees and ads without building recipes first. The dashboard starts on Growth.
You also need keyword and product research, AI listing edits published to Etsy, and follow-ups or Pinterest pins.
You price one product at a time: the free Etsy profit calculator needs no account.

Strengths

What each one is good at

Where Stocksmith is stronger

A real cost for every unit
Each product gets a recipe of materials, labor and overhead, so every Etsy order carries its COGS and costs update when supplier prices change. Alura has no per-unit costing.^1,5
One stock count across channels
Orders from Etsy, Shopify, Faire, Square and more, plus Amazon from Business, feed one inventory of materials and finished goods. From Indie, Stock Push sends quantities back to Etsy, automatically from Business. Alura does not track stock.^2,6,7,8
Etsy fees filed with your expenses
The Etsy connection files listing, transaction, payment, ad and label fees as expenses beside your material purchases, ready for COGS reports at tax time.^5,9,10
Cheaper for a small maker
Pro costs $20 a month billed yearly ($24 monthly) for 25 order line items on one channel, with manual data pulls; that channel can hold two Etsy shops. Your own costs or a second shop in Alura need Professional, $29.99 billed yearly.^2,3

Where Alura is stronger

Profit straight from the Etsy ledger
Growth turns your shop's fees, Etsy Ads, Offsite Ads, shipping labels and refunds into a profit dashboard with 3 years of history, before you set up a single material.
Help to sell more, not only count
Alura researches keywords and products, scores listings and publishes AI edits to titles, tags and descriptions. Basic adds follow-ups; Growth adds Pinterest pins and A/B tests. AI features use credits.
A plan that stays free
Alura Free has no time limit and includes the profit calculator, 5 keyword searches a day and the Chrome extension. Stocksmith has a 14-day trial instead.³

Where Stocksmith and Alura overlap, and where they don't

Job	Stocksmith	Alura on Etsy	Other options
Profit after Etsy fees^9,10	Imports Etsy fees as expenses; a sales and expenditure report subtracts them from revenue.	Profit dashboard built from the Etsy ledger: fees, ads, labels and refunds, from Growth.
Listings and marketing¹¹	Pulls Etsy listings in as products to cost and count.	Keyword research, listing scores and AI edits published to Etsy.
Etsy Ads⁹	Imports Etsy Ads fees as expenses.	Ads optimizer turns off unprofitable Etsy Ads, from Growth.
Cost per unit⁵	Recipes of materials, labor and overhead give COGS for every order.	No per-unit costing. Add costs by hand or from a CSV on Professional.Other options: Stocksmith, or a spreadsheet while you make only a few products.	Stocksmith, or a spreadsheet while you make only a few products.
Stock levels^1,7	Materials, components and finished goods; Stock Push to Etsy from Indie.	Not covered. Alura does not count stock.Other options: Stocksmith, if you need stock synced across channels.	Stocksmith, if you need stock synced across channels.
Books and tax time^2,5,6	COGS and expense reports; QuickBooks inventory sync on Growth, Xero coming soon.	Financial reports from Growth; external costs and full profit and loss on Professional.Other options: QuickBooks or Xero for the books themselves.	QuickBooks or Xero for the books themselves.

Making and selling on Etsy? Run both

Let Stocksmith own materials and stock, and let Alura own the shop: research, listings, marketing and the fee and ad side of profit. Read Stocksmith's COGS beside Alura's Etsy profit for your true margin.

Which costs less at your order volume?

Stocksmith prices by order volume: when your monthly average passes a plan's limit, you move up at once. Alura prices by features. Its profit dashboard starts on Growth at $14.99 billed yearly, but your own costs need Professional at $29.99 billed yearly, more than Pro's $20. Above 25 order lines, Studio at $41 billed yearly costs more, though Alura's costs are ledger entries, not per-unit COGS.

Plan	Monthly	Billed yearly	Includes
Stocksmith Pro^2,3Up to 25 order line items a month, 1 channel, 1 user, manual data pulls	$24/mo	$20/mo	Up to 25 order line items a month, 1 channel, 1 user, manual data pulls
Stocksmith Studio^2,326 to 250 order line items, unlimited channels and users	$49/mo	$41/mo	26 to 250 order line items, unlimited channels and users
Stocksmith Indie^2,3,7Up to 1,000 order line items, batch tracking, Stock Push	$99/mo	$83/mo	Up to 1,000 order line items, batch tracking, Stock Push
Stocksmith Business²Up to 5,000 order line items, hourly imports, automatic stock sync, Amazon	$199/mo	$166/mo	Up to 5,000 order line items, hourly imports, automatic stock sync, Amazon
Stocksmith Growth²Over 5,000 order line items, QuickBooks inventory sync	$349/mo	$291/mo	Over 5,000 order line items, QuickBooks inventory sync
Alura Free5 keyword searches a day, 1 shop	$0	$0	5 keyword searches a day, 1 shop
Alura Basic50 keyword searches a day, 1 shop	$11.99/mo	$7.99/mo	50 keyword searches a day, 1 shop
Alura Growth500 keyword searches a day, 1 shop	$29.99/mo	$14.99/mo	500 keyword searches a day, 1 shop
Alura ProfessionalUnlimited research, multiple shops	$69.99/mo	$29.99/mo	Unlimited research, multiple shops

Every Stocksmith plan starts with a 14-day free trial, no card required. There is no free plan.^2,3

At the same budget

Budget	Stocksmith	Alura
Around $20 a month	Pro billed yearly at $20 a month: COGS and stock for 25 order line items on one channel, manual data pulls.	Growth billed yearly at $14.99 a month: Etsy profit after fees and ads, plus research and Pinterest.
Around $40 a month	Studio billed yearly at $41 a month: up to 250 order line items, every sales channel, daily data pulls.	Professional billed yearly at $29.99 a month: your own costs in the profit view, plus several shops.

Prices in USD, checked October 15, 2026. Alura's plans and limits are on our pricing page. Every Alura plan comes with a 7-day money-back guarantee: ask within 7 days of buying and we refund your last payment.