Etsy Craft Pricing Calculator
Free toolEnter what one batch costs you.
Etsy listing price
$26.76
Your profit
$5.36
20.0% margin
Cost per item
Batch of 8, per item- Materials
- $5.38
- Your time
- $10.00
- Overhead
- $1.54
- Packaging
- $1.50
One sale at this price
- Item price
- $26.76
- Listing fee ($0.20)
- -$0.20
- Transaction fee (6.5%)
- -$1.74
- Payment processing (3% + $0.25)
- -$1.05
- Cost per item
- -$18.41
You take home $15.36 per item. That's $10.00 for your time plus $5.36 profit.
VAT on Etsy's fees isn't included. Etsy charges it to shops in the UK, the EU and some other countries. If you pay it and can't reclaim it, enter your rate under Your shop.
Wholesale price
Rule of thumb$36.83
Cost per item × 2, a common starting point for selling to shops. It's a rule of thumb, not an Etsy rule.
Already have a price? See the profit on it with the Etsy fee calculator.
Uses the same fee rates as our Etsy Fee Calculator, checked against Etsy's Help Center on Nov 12, 2026. The price is rounded up to the next cent (or whole yen), so you keep at least the profit you asked for after the fees shown. Assumes one item per order, no ads, discounts or sales tax, and a bank account in your listing currency. Etsy's fee list
How to price handmade items
Start from what the item costs you, not from what other shops charge. A price built on your own costs tells you the lowest price that still pays you. Then you can decide how far above it to go.
- Add up materials per item. Price what a whole batch uses and divide by the items it makes.
- Pay yourself for your time. Hours times an hourly rate, split across the batch.
- Add overhead and packaging. Tools, studio costs, boxes and labels are real costs too.
- Add the profit you want. Profit is what the shop earns on top of your pay. It funds growth, slow months and mistakes.
- Price in Etsy's fees. Etsy takes a share of the price, so the price has to rise to cover it.
The calculator above does all five steps. It works the other way round from our Etsy fee calculator. This tool starts from your costs and ends at a price. The fee calculator starts from a price and ends at your profit. Use this one to set a price, and the fee calculator to check a price you already have.
The craft pricing formula
The usual craft pricing formula is materials plus labor plus overhead, then profit on top. On Etsy, add one more step: Etsy's fees come out of the price, so you solve for the price that still leaves your profit after them.
Cost per item = (materials ÷ items made) + (hours × hourly rate ÷ items made) + overhead + packaging
Listing price = the price where price − Etsy fees − cost per item = the profit you want
The calculator opens with a batch of 8 candles from a US shop that wants a 20% margin.
| Line | How it's worked out | Per item |
|---|---|---|
| Materials | wax, wicks, jars: $43 ÷ 8 items | $5.38 |
| Your time | 4 hours × $20 ÷ 8 items | $10.00 |
| Overhead | 10% of materials and time | $1.54 |
| Packaging | Jar label, box and tissue | $1.50 |
| Cost per item | $18.41 | |
| Etsy fees | $0.20 listing, 6.5% transaction, 3% + $0.25 processing | $2.99 |
| Profit | 20.0% of the price | $5.36 |
| Etsy listing price | $26.76 |
The seller takes home $15.36 per candle. That's $10.00 for the time plus $5.36 profit. Change any number in the calculator to price your own product.
How to price your time on handmade items
Time is the cost makers leave out most often. If the price only covers materials, every hour you spend is unpaid, and the shop can't grow past the hours you can give it for free.
- Pick an hourly rate you would accept for a job. If you later hire help, the price already pays for it.
- Time a real batch. Include prep, making, finishing and cleanup. Guesses usually come in low.
- Keep shop admin in overhead. Photos, listings, messages and packing apply to every item, so a percent of overhead spreads them fairly.
- Batch where you can. Making 8 at once instead of 1 cuts the time per item, which lowers the price you need or raises your profit.
Labor is a cost in the formula, so the profit the calculator shows is on top of your pay. A price with zero profit still pays your hourly rate.
How Etsy fees change your price
Etsy charges these fees on a typical sale. Rates come from Etsy's own fee pages and are the same ones our fee calculator uses.
| Fee | Rate | Charged on |
|---|---|---|
| Listing fee | $0.20 | Each listing, renewal and extra unit sold |
| Transaction fee | 6.5% | Item price, shipping and gift wrap |
| Payment processing | 3% + $0.25 (US) | Order total, once per order |
| Regulatory operating fee | 0.05% to 1.97% | Sellers in some countries only |
A US seller pays 9.5% of the order plus $0.45 in flat fees. Because the percentage fees grow with the price, adding 9.5% to your cost is not enough. The fee is taken from the higher price too. The calculator solves for the exact price instead.
It also means some margins can't be reached. A US seller keeps at most 90.5% of any sale before costs, so a margin at or above that has no price. Orders that come through Offsite Ads pay an extra fee on top. Check those sales in the Etsy fee calculator.
Shipping counts too. The transaction and processing fees include what you charge for shipping, so a shipping charge that only matches your postage loses a little on every order. Work out what to charge with the Etsy shipping calculator.
Wholesale and retail pricing for crafts
A common rule of thumb for handmade goods says wholesale price is cost × 2, and retail price is wholesale × 2. A shop that buys at wholesale needs room to mark the item up and still make money. These are habits from craft fairs and boutiques, not rules Etsy sets.
In the candle example, cost is $18.41, so the rule of thumb gives a wholesale price of $36.83 and a retail price of $73.65. The fee-aware Etsy price for a 20% margin is $26.76.
If you sell wholesale, keep your Etsy price at or above the retail price you expect shops to charge. A shop won't stock your work if buyers can get it cheaper from you directly.
Common pricing mistakes on Etsy
- Pricing for materials only. Your time and overhead are costs. Leave them out and the shop pays you nothing.
- Copying the cheapest shop. Their costs, speed and goals are not yours. Price from your numbers, then compare.
- Forgetting Etsy's fees. They come out of every sale, including the shipping you charge.
- Offering free shipping without raising the price. The postage still has to come from somewhere. Add it to the item price.
- Dividing a batch wrong. Count the items a batch really makes, after the ones that don't pass your own quality check.
- Never raising prices. Material costs and your skill both change. Run the numbers again when either does.
Go further with Alura
This calculator prices one item. Alura brings in your Etsy orders and fees automatically, so you can see what each listing really earns once it sells.
Add up materials per item, your time at an hourly rate, overhead and packaging. Add the profit you want on top, then raise the price enough to cover Etsy's fees. The calculator does each step and gives you the listing price.
Cost per item is materials plus labor plus overhead plus packaging. On Etsy, the listing price is the price where what's left after Etsy's fees and your cost equals the profit you want. For a batch of candles costing $18.41 each, that's $26.76 for a 20% margin.
Use a rate you would accept for a job, and time a real batch from prep to cleanup. Your pay is a cost in the formula, so the profit the calculator shows comes on top of it.
A US seller pays 9.5% of each order plus $0.45 in listing and processing fees. The percentage fees are taken from the final price, so adding them to your cost leaves you short. The calculator solves for the price that leaves your profit after them.
This calculator starts from your costs and gives you a price. The Etsy fee calculator starts from a price you already have and shows every fee and the profit you keep. Use this one to set a price, and the fee calculator to check one with ads, discounts or sales tax.
A common rule of thumb is cost per item × 2 for wholesale, and wholesale × 2 for retail. It's a starting point used by makers and shops, not an Etsy rule. The calculator shows the wholesale figure next to your Etsy price.
Costs that aren't one material but keep the shop running: tools, studio rent or utilities, software, photo props and the time you spend on listings and messages. A percent of materials and time spreads them across every item.
Etsy's percentage fees come out of every sale, so a US seller keeps at most 90.5% of any price before costs. A margin at or above that has no price that works. Pick a lower margin or set a flat profit per item.
Yes. Leave materials, packaging and shipping at 0, and enter the hours it took to make the file split across the copies you expect to sell. Digital downloads pay the same listing, transaction and payment processing fees.
