Shops that stay on Alura typically sell 3× more than before
In their first year on Alura, the typical shop sold 3× more orders a month than in the year before it joined.
- More orders a month in their first year on Alura than the year before
- 3×
- Orders a month by month six, up from 10 the month before joining
- 18
- Shops in the study, each on Alura for a full year
- 1,566
Many of these shops were already growing when they joined, so this shows how shops on Alura grow, not proof that Alura caused it.
A year before and after joining
Orders a month for the typical shop in the study, from a year before joining Alura to a year after.
View as table
| Month | Median orders |
|---|---|
| 12 months before joining | 1 |
| 11 months before joining | 1 |
| 10 months before joining | 1 |
| 9 months before joining | 1 |
| 8 months before joining | 2 |
| 7 months before joining | 2 |
| 6 months before joining | 3 |
| 5 months before joining | 4 |
| 4 months before joining | 6 |
| 3 months before joining | 6 |
| 2 months before joining | 9 |
| 1 month before joining | 10 |
| Joining month | 12 |
| 1 month after joining | 14 |
| 2 months after joining | 15 |
| 3 months after joining | 16 |
| 4 months after joining | 16 |
| 5 months after joining | 17 |
| 6 months after joining | 18 |
| 7 months after joining | 18 |
| 8 months after joining | 18 |
| 9 months after joining | 18 |
| 10 months after joining | 18 |
| 11 months after joining | 17 |
| 12 months after joining | 16 |
What the numbers mean
- They kept growing on Alura
- The typical shop went from 10 orders the month before joining to 18 a month by month six.
- Many were already growing
- Sellers often look for better tools right when their shop takes off, so a lot of this growth had started before they joined.
- We only count shops that stayed
- We can only see a shop's orders while it uses Alura, so these are shops that stuck with us for a full year.
In their own words
Sellers on what changed in their shops, from published reviews on Trustpilot and the Chrome Web Store.
“Very intuitive program! Within 3 days of making changes on one particular listing, I sold a print when it had been listed for 4 months with only 2 views.”
LRLyla Reichart
Etsy seller · Trustpilot
“The Alura tools are amazing... After optimizing some of my listings based on their suggestions, some of my listings showed up on the first page when I typed in a search term as if I were a shopper... I have already seen an increase in the number of views to different listings in my shop. I love it!!!”
CCChristina Carr
Etsy seller · Trustpilot
“I LOVE LOVE LOVE this tool. It has helped me really understand how to choose the keywords for my Etsy store that got me my first sale. Could not be happier. Definitely recommend!!!”
JMJames Miller
Etsy seller · Chrome Web Store
“Alura has helped me in so many ways! Where to start!! I guess I should start with listing optimization. Using the tools provided by Alura, I have been able to find the tags that aren't working for me and also any typos that I may have made. I have reworded my titles and descriptions as well. My traffic has increased on the listings that I have completed....”
MBMary Beth Vogel
Etsy seller · Chrome Web Store
“This software is so good that I was hesitant to leave a review because I didn't want to share my secret weapon. Weather you are a new Etsy Seller like me or an experienced Etsy seller this software is packed with features and will ad value to your sales.”
MJMelissa Jones
Etsy seller · Chrome Web Store
“I've used Alura for a few years now and it's by far the best tool you can use if you are serious about growing your etsy shop. Between the keyword research, product research and being able to automate your emails with customers, it's definitely a must have...”
MAMike Allen
Etsy seller · Chrome Web Store
How we measured
We looked at every Etsy shop that connected to Alura between October 2024 and September 2025, kept using it for 12 months, and had sold before joining: 1,566 shops. We counted their completed Etsy orders, synced through Etsy's official API, for the year before and the year after joining.
"Typical" means the median shop: half grew more, half grew less. The average is different, because a few very large shops weigh heavily on it: average orders went from 72 to 87 a month.
Did Alura cause the growth? What we tested
To test Alura's direct effect, we compared listings optimized with Alura against the same shop's untouched listings, with the method fixed before we looked at the results. After 60 days, optimized listings sold 4% more, but that is within the margin of error (95% range -2% to +14%, across 1,991 listings in 176 shops).
So we don't claim Alura caused the growth above. A randomized study is the way to measure that directly. Analysed 15 October 2026.
