From first sale to Etsy empire
Plans for every Etsy stage. Start free today, upgrade when you are ready.
Save up to 57% on annual billing
Basic
For launching your shop
$95.88 billed yearly, save 33%
Everything in Free, plus:
AI credits refresh monthly, including on annual billing.
Growth
PopularFor growing your sales
$179.99 billed yearly, save 50%
Everything in Basic, plus:
Includes 4,000 AI credits per month, refreshed monthly even on annual billing.
Professional
For building your Etsy empire
$359.88 billed yearly, save 57%
Everything in Growth, plus:
*Unlimited research searches, shop analyses and customer follow-ups. Includes 8,000 AI credits per month; feature-specific limits still apply.
Free plan includes:
Research databases include a sample of 1 million products and 25,000 shops. Includes 1,000 starter AI credits.
All prices are in USD. Each plan includes everything in the plan before it.
Used by 1,274,000+ Etsy sellers, including
Compare plans
Save up to 57% on annual billing
Research
Operations
Optimization
Analytics
Marketing
General
Support
API & MCP
Save up to 57% on annual billing
Research
Keywords
Product
Shop
Saved
Data & Insights
Operations
Optimization
Analytics
Marketing
General
Support
API & MCP
AI credit allowances refresh monthly on paid plans. Free includes a one-time starter balance.
Every paid plan has a 7-day money-back guarantee: if Alura isn't right for you, email us within 7 days of a payment and we'll refund it in full. Need a custom plan? Contact us.
Monthly plans are charged each month. Annual plans are paid once per year: Basic is $95.88, Growth is $179.99, and Professional is $359.88. The cards show the monthly rate for your selected billing cycle. Annual billing saves up to 57% compared with paying monthly for a year.
Free includes 5 daily keyword and product searches, 2 daily shop searches and analyses, listing scores and recommendations, a starter balance of 1,000 AI credits (about 20 AI listing optimizations), the profit calculator, and the Alura Chrome Extension. You can start researching before choosing a paid plan.
Free includes a one-time starter balance of 1,000 credits. Basic includes 2,000 credits per month, Growth 4,000, and Professional 8,000. Paid-plan credits refresh every month, including on annual billing. Credits power listing optimization, new listings, AI images, the Assistant, and AI steps in automations. On paid plans you can buy extra credits, and purchased credits never expire.
Professional includes unlimited research searches, shop analyses and customer follow-ups. AI credits remain at 8,000 per month, Pinterest marketing at 40 pins per day, and A/B testing at 20 active tests. See the comparison for each feature's allowance.
Free, Basic, and Growth each include one connected Etsy shop. Professional lets you connect and manage multiple shops from a single Alura account.
Email marketing is included on Growth and Professional at no extra cost, with no contact limit. New senders start at 50 emails a day, and the limit rises to 5,000 a day as you keep sending without spam complaints.
Yes. If Alura isn't right for you, email hello@alura.io within 7 days of a payment and we'll refund that payment in full. No forms, no questions asked.
You can manage your plan in your workspace's Plans and Billing settings. Moving from a paid plan to Free cancels the subscription at the end of its billing period.
