How WoolenClogs got started

Introduce your Etsy shop and tell us your story. How did you begin and decide on what to sell on Etsy, and how do you create your products?
We started this by chance: I was tired of working long hours in the office (I worked in IT for over 15 years as a manager and team lead) and quit after a grueling project to do what I wanted: My husband was helping a friend with her shop and learning felting from her. One thing led to another, and we found ourselves with an Etsy shop making felted footwear. It was really easy to decide, since I've never had cold feet after trying felt slippers!

Favorite items

What are your favorite items? What makes these so special? Why do you think these items might be selling well?

My favorites are the items that I wear the most frequently. Some of them are bestsellers, like this set of  leg warmers and wrist warmers:

Mothers day gift set of boiled wool leg warmers and wrist warmers

Another is less of a bestseller, but it's unique and my favorite summer footwear:

Summer ballet flats from thin reinforced felt naturally dyed with avocado

I have two pairs already and will be making more for myself and for the clients, I'm sure!

Getting sales on Etsy

How long did it take for you to earn your first sale and how do you currently attract customers to your Etsy shop?

I actually don't remember how long it was before the first sale for Woolen Clogs; it's been a while, but it didn't take long; it was easier then. Fortunately, if you know what you're doing, it's not so hard now either. We opened a new Etsy shop just this summer and had a sale (now constant sales as well) in two weeks, which is pretty good considering that we sell high-value items.

My main tools are good photos, good SEO, and a little bit of Instagram.)Of Course, different niches need slightly different approaches , but you can't go wrong with good photos and good SEO.

Managing WoolenClogs

How do you manage your shop? Are you running solo or do you have any team members? What tools or services do you use to run your shop and how do you handle fulfillment?

Management is solely my department: I communicate with the clients, make new listings and update old ones, take photos, arrange photoshoots, manage Instagram, and pack and ship all our orders. It does sound like a lot, and it's not easy. It's a full-time job, what with the constantly changing SEO requirements, new social media algorithms, etc. I also finish the details on all of our items, check them for flaws, and order all the supplies.

My husband feels all the shoes and boots, and we hire some help with felting over the hottest time of the year, usually November or December. Summer is our slow time, so that's when I do Etsy consulting and prepare for the upcoming season.

The future of WoolenClogs 

What goals do you have for your shop in the future?
to expand to a few boutiques and have more wholesale clients. We had several of those during the previous years, but unfortunately, pandemics put an end to that, so I need to find some new ones.

Advice for new sellers

What’s your advice for a new seller starting an Etsy shop?

Don't try to make your shop perfect; start with good enough. This concerns your photos and your SEO, not your product, which has to be top-notch if you want to retain clients and have them bring their friends.

Under promise and over deliver—this would be my advice to get great reviews and happy clients.