How WallflourStudios got started

Introduce your Etsy shop and tell us your story. How did you begin and decide on what to sell on Etsy, and how do you create your products?

My name is Kayla, and I started running my small business, WallflourStudios, after completing my AFA in Fine Art & Graphic Design in early 2020, as the pandemic began to close the world down. I have always wanted to be an artist full-time, and the first big step for me was opening an online shop. I started off selling my artwork as stickers and decals. Since then, I have started selling prints, pins, keychains, jewelry, clothing, and home decor, all encapsulating my artwork.

Favorite items

What are your favorite items? What makes these so special? Why do you think these items might be selling well?

My favorite items listed in my shop are my stickers. They are affordable and easy to create, and I can get my art out there into the world in a very usable, tangible way. These do sell okay, but my best sellers tend to be jewelry.

Sticker Collection
Jewelry collection

Getting sales on Etsy

How long did it take for you to earn your first sale and how do you currently attract customers to your Etsy shop?

I earned my first few sales within the first week of opening my shop. As soon as my shop was live, I shared this with my family and friends, who shared the news with their families and friends. My first few sales were to people I knew or friends of friends. I currently attract customers to my shop by posting across as many social media platforms as I can and making sure my work is highlighted in Etsy searches by using relevant keywords and titles.

Managing WallflourStudios

How do you manage your shop? Are you running solo or do you have any team members? What tools or services do you use to run your shop and how do you handle fulfillment?

My shop is solely run by me, though I do have my fiancé help me occasionally when I sell at in-person events. I mostly use Etsy to create shipping labels to ship all of my orders.

The future of WallflourStudios

What goals do you have for your shop in the future?

My goal for my shop and other streams of income from my art is to be able to make enough profit each year to go full-time with my business. I am currently a finance administrator for public transit, but I am hoping to be a full-time artist will be in the near future. Each year, my business has continued to grow. This should be possible for me in the next 1–3 years, depending on when I am comfortable enough to take that leap.

Advice for new sellers

What’s your advice for a new seller starting an Etsy shop?

My advice is to learn about listings via blogs and YouTube videos. Learn how to title and tag your listings for SEO. Post your work everywhere and let everyone know about your business. Don’t be afraid to try new products and phase out those that don't work out. Most importantly, take your time. Learning how to sell on Etsy takes time. You will learn something new with each order you receive in the beginning. Just stick with it, and with time you will be pleasantly surprised with the platform.

Some sellers really get inspired by hearing numbers. Feel free to share these if you like.

Question: How much is your monthly revenue?
$800–1,200 depending on the month. Sometimes double or triple over the holidays, if I am lucky.

Question: What is your shop’s conversion rate?
2.5 - 3 %