How THERESHEISjewels got started
Introduce your Etsy shop and tell us your story. How did you begin and decide on what to sell on Etsy, and how do you create your products?
I started THERESHEIS.jewels in 2019 with a small collection of delicate gemstone bracelets. My first sale came from Canada, and I still remember how excited it felt. I stayed in touch with that customer, and she ended up ordering more. That connection gave me the confidence to keep going.
Since then, the shop has evolved into a curated collection of timeless 9ct gold and sterling silver jewelry, designed to be gifted, loved, and kept. I source my pieces from trusted jewelry makers and pour love into everything else—photography, packaging, marketing, and customer care. My goal has always been to create jewelry that feels meaningful and lasting.
Favorite items
What are your favorite items? What makes these so special? Why do you think these items might be selling well?
My absolute favorite item is the 20 mm thick gold hoops. They go with everything—whether you’re dressing up or staying casual, they instantly elevate your look. They’re one of my best sellers because they’re classic, flattering, and feel like quiet luxury without the huge price tag.
I think people love them because they’re easy to wear but still make a statement. Once someone orders them, they often come back for a second pair or to gift them to a friend.
Getting sales on Etsy
How long did it take for you to earn your first sale and how do you currently attract customers to your Etsy shop?
I made my first sale just a few days after launching and I still remember how happy it made me. That early excitement is what kept me going.
These days, I attract customers mostly through organic marketing on TikTok and Instagram. I share content that’s very visual and vibe-driven—more about the feeling and meaning behind the jewelry than just the product. I also take pride in the unboxing experience, which helps build trust and keeps customers coming back.
Managing THERESHEISjewels
How do you manage your shop? Are you running solo or do you have any team members? What tools or services do you use to run your shop and how do you handle fulfillment?
It’s just me behind the scenes—I manage everything myself. From customer service to content creation, packing orders, and managing listings, I’m hands-on with every detail.
I use Etsy for selling, Lightroom and Canva for photo editing and content creation, and I pack and ship all the orders myself. Every item is wrapped in gift-ready packaging and includes a certificate of authenticity. I want the whole experience to feel thoughtful and personal from start to finish.
The future of THERESHEISjewels
What goals do you have for your shop in the future?
Right now, I’m focused on growing steadily, reaching more people who are looking for meaningful, long-lasting gifts. I’d love to continue expanding the collection thoughtfully while maintaining that personal, handmade feel that customers value.
Advice for new sellers
What’s your advice for a new seller starting an Etsy shop?
Just start. You’ll learn so much as you go. Don’t worry about getting everything perfect in the beginning—what matters most is putting your work out there and building momentum. Trust your instincts, listen to your customers, and keep showing up. That’s how it all begins.
