How Sassy Tumbler Graphics got started

Introduce your Etsy shop and tell us your story. How did you begin and decide on what to sell on Etsy, and how do you create your products?

I originally started selling on Etsy in 2014 as a hair bow maker. My shop was successful then as well, but my “real job” took priority and I had to put my hair bows aside and close up shop. Fast forward to 2018, I started to create digital SVG and PNG files for crafters to use with their cutting machines and reopened my Etsy Shop and rebranded it. 

It was slow moving at first because I didn’t advertise, I didn’t drive any traffic on my own, and I didn’t know much about SEO. I made a few hundred during 2018/2019 and then at the beginning of 2020 (pre-pandemic) I decided to push my Etsy Shop and really put in the effort, but still couldn’t find the time to do so. 

In May 2020, I lost my full time job because of Covid. That was when I spent 3 weeks doing nothing but making graphics, as original as I could possibly be. I added over 500 listings to my shop, created an Instagram and a Facebook page and advertised as much as possible. I also set up advertising with Etsy, about $12 a day is what I stick to. 

Since May of 2020, I have had over 28,000 sales. My Etsy Shop has fully replaced and surpassed the income I had at my full time job and I get to be home with my kids. 

Favorite items

What are your favorite items? What makes these so special? Why do you think these items might be selling well?

I would have to say that my line of skulls are my favorite. They are my favorite because they are my best sellers and I get very creative with them. 

Here are a couple of my favorites: Just A Girl Who Loves Christmas, A Little Sunshine, A Little Savage, and Autumn Leaves & Pumpkin Spice Please.

Getting sales on Etsy

How long did it take for you to earn your first sale and how do you currently attract customers to your Etsy shop?  

I’m not 100% sure, but within a few days of me reopening with digital files I was selling. I drive most of my traffic through Instagram.

Managing Sassy Tumbler Graphics

How do you manage your shop? Are you running solo or do you have any team members? What tools or services do you use to run your shop and how do you handle fulfillment?

I am the only designer for my shop. I design in PhotoShop, Illustrator and Procreate on the iPad. I only sell digital files, so I do not ship items. 

The future of Sassy Tumbler Graphics

What goals do you have for your shop in the future?

For this shop, I believe it will stay as is, but I would love to open a secondary Etsy shop selling hard goods, I just haven’t fully decided on the direction I want to go.

Advice for new sellers

What’s your advice for a new seller starting an Etsy shop?

Set yourself realistic goals, don’t be afraid to get out there and advertise your business. Put in the sweat equity and the results will begin to show. 

Seriously though, the key to business is advertising, you have to do it!

Some sellers really get inspired by hearing numbers. Feel free to share these if you like. 

How much is your monthly revenue?


What is your shop’s conversion rate?

Currently 9%