How PawsomeCrochet got started
Introduce your Etsy shop and tell us your story. How did you begin and decide on what to sell on Etsy, and how do you create your products?
Hi, I’m Rebecca Davis, and I’m the designer behind Pawsome Crochet. My shop offers fun and festive crochet pet accessories as well as digital patterns to make the designs yourself. I first launched my Etsy shop in 2015, and it started as a side hobby offering a diverse mix of crafts. As I learned more about selling on Etsy and what worked and didn't work, I refined my shop, dropping product lines that didn’t fit with what I did well or what people liked. In 2017, 2.5 years into my Etsy journey, I changed my shop's name to its current one and focused entirely on pet accessories. It was a very hard and emotional decision, but from a business perspective, it made sense. It's easier to reach my audience, focus my energy, and grow. After that, sales doubled. expanded from dog items only to cat items in early 2018, and it really took off and became a full-time job from 2019 on.
Favorite items
What are your favorite items? What makes these so special? Why do you think these items might be selling well?
My absolute favorite product will always be my Santa dog hats, because they were the inspiration for my entire pet product line.
Getting sales on Etsy
How long did it take for you to earn your first sale and how do you currently attract customers to your Etsy shop?
5 months! a year to get regular sales; once I streamlined my shop, it really took off. I mostly market to my own website now and let Etsy drive the traffic. offsite ads (no Etsy ads). Social media, Pinterest, conferences
Managing PawsomeCrochet
How do you manage your shop? Are you running solo or do you have any team members? What tools or services do you use to run your shop and how do you handle fulfillment?
Only me. Later for social media posting and scheduling, Canva for image creation, Photos and iMovie for photo and video editing, Google Suite for accounting, inventory management, storage, pattern design, Shipping is handled by me personally. I order my mailers and ship with a local shipping provider that integrates with Etsy.
Some sellers really get inspired by hearing numbers. Feel free to share these if you like.
Question: What is your shop’s conversion rate?
Answer: On average, my conversion rate is around 4%, but it fluctuates greatly. It is often higher during my peak holiday seasons, and much lower when I get featured on other sites and social media.
PawsomeCrochet
Fun accessories for your four legged friends
