How MakeMeMoldMe got started
Introduce your Etsy shop and tell us your story. How did you begin and decide on what to sell on Etsy, and how do you create your products?
I have been using Etsy as a selling platform since 2010. In 2014, I launched Make Me Mould Me because I was finding it very hard to source good-quality moulds in fun designs to make jewellery. It wasn’t my plan to sell the moulds, but I thought if I loved them, surely others would too!
Everything that was available then was so generic. Everyone’s jewellery looked the same! I have always been a person who finds a solution, so making my own was what I did. All my moulds are handmade in my studio!
What are your favorite items? What makes these so special? Why do you think these items might be selling well?
Popular items change from season to season, but I have to say that for the Christmas holiday season, I am loving my new Christmas Pudding Earrings Mould.
I used high-grade silicone to make my products. I want my customers to get as much use out of their moulds as possible. Are there cheaper alternatives? Yes, but my customers deserve the best!
What makes my products popular is that my customers generate sales from the creations they make from my molds. When I design moulds, I think of what the end customer would like, not the resin creator. The more my customers sell, the more I sell.
Getting sales on Etsy
How long did it take for you to earn your first sale and how do you currently attract customers to your Etsy shop?
From memory, I opened my shop in May 2014, and it was July before I listed anything, and I had six sales that month! I currently attract customers through Etsy and social media. I know exactly who my customers are. That helps with marketing. SEO through Etsy, and I have a large percentage of returning customers, which is great. I worked it as a side hustle for 3 years before going full-time with it back in 2017.
How do you manage your shop? Are you running solo or do you have any team members? What tools or services do you use to run your shop and how do you handle fulfillment?
It started with just me, then I hired a fulfilment company to process and post all my orders. This was really helpful during the pandemic. I also hired a virtual assistant to help me with customer emails, and I had a technician who helped me make the molds.
I use MailChimp for my email list.
Later.com to schedule my socials.
I use PicMonkey and Canva to create graphics for social media, listing pictures, and emails.
I also hired a mentor, because you can only go so far with the thinking and knowledge you have. Doing this quadrupled my income.
The future of MakeMeMoldMe
What goals do you have for your shop in the future?
I have already achieved many goals with my shop, which will be 10 years old next year. The shop has been wonderful. I am planning to upgrade all of the products over the next few months. I have such a passion for building businesses that I trained and became a certified mindset mentor, so my goal is to use all my experience, paired with an amazing programme, to help others achieve incredible success!
Advice for new sellers
What’s your advice for a new seller starting an Etsy shop?
You have to work at your shop.
Don’t expect to list things, and they will magically sell.
When it comes to your listings, leave nothing to the imagination. Always ensure that the customer knows exactly what they are getting.
Make it easy to buy. Use direct links to products and your shop. Tell customers daily where they can buy your products. Show up daily for your business.
When I first started my store, I was obsessed with getting reviews. Reviews meant that others would trust me to buy from me. So I let shoppers know that I offered a discount to those who left me a review. It was a lot of manual work creating unique codes for everyone, and I did that for a year! After that, I didn’t have to, as the business was starting to grow.
Lastly, believe in yourself. If someone else can make a profitable business on Etsy, then so can you!
Some sellers really get inspired by hearing numbers. Feel free to share these if you like.
Question: What is your shop’s conversion rate?
Answer: 1.1 - 2.7%