Etsy Seller Interview with Deimantė of KidZineCreations

How KidZineCreations got started

Introduce your Etsy shop and tell us your story. How did you begin and decide on what to sell on Etsy, and how do you create your products?

I started my Etsy shop, KidZine Creations, in 2024 with the dream of combining creativity and meaning. My biggest inspiration was my little brother. Watching how much joy and excitement he found in birthdays and fun room décor designs motivated me to start creating digital printables just for kids. At first, I focused on nursery and kids' wall art. As I gained more insight into what parents were looking for, I expanded into digital birthday invitations and gender reveal invitations - a growing niche with huge potential.

I use Alura and Etsy search to research what’s performing best, identify strong keywords, and explore low-competition opportunities. Once I have a product idea, I design everything on Canva. I often use soft watercolor styles and pastel themes that appeal to modern families. My goal is to create high-quality digital products that are beautiful, editable, and easy to use, helping parents celebrate special moments in a simple, stylish way.

Favorite items

What are your favorite items? What makes these so special? Why do you think these items might be selling well?

Some of my favorite items in my shop are the Pink and Blue Baby Clothes Gender Reveal Invitation, the Rainbow Printable Wall Art, the Flamingo Birthday Invitation, and the Kitty Cat Birthday Invitation. All of these are my favourites, either because of how much fun I had designing them or how well they’ve resonated with customers.

The Kitty Cat birthday invitation and Rainbow printable are currently my best sellers. I think they perform well because they tap into trends that parents and kids absolutely love - cute animals, soft colors, and playful themes. Plus, they’re easy to personalize and print, which makes them super convenient. The Flamingo birthday invitation and Baby Clothes gender invitation are also favorites of mine because I really enjoyed the creative process behind them.

Getting sales on Etsy

How long did it take for you to earn your first sale and how do you currently attract customers to your Etsy shop?

 It took about a month to earn my first sale, and while the wait felt long at the time, it motivated me to keep improving my listings and learning more about Etsy SEO. Since then, I’ve focused on growing my visibility through multiple channels. I use the Alura Pinterest Tool, which has been incredibly helpful. I also post on my shop's Instagram and Facebook pages highlighting my products. In addition, I run Etsy ads to boost exposure on high-performing listings. 

Managing KidZineCreations

How do you manage your shop? Are you running solo, or do you have any team members? What tools or services do you use to run your shop, and how do you handle fulfillment?

I manage my Etsy shop completely on my own, and I truly enjoy every part of the process - from research and design to marketing and customer service. To stay organized and efficient, I use a few key tools. Alura is for product research, SEO optimization, and Pinterest marketing. It helps me stay on top of trends and make sure my listings are discoverable. I design all of my products using Canva. And I also use ChatGPT to help me write compelling product descriptions.

Since I sell digital products, there’s no physical shipping or fulfillment involved—customers receive their files instantly after purchase, which makes the experience smooth for both them and me. 

The future of KidZineCreations

What goals do you have for your shop in the future?

My main goals for the future are to continue expanding my product range and to create designs that truly help parents celebrate special moments, whether it’s decorating their child’s room or planning memorable events like birthdays or gender reveal parties. I want my shop to be a go-to place for joyful, customizable printables. Ultimately, I aim to grow my Etsy shop into a full-time business and make it my primary source of income. I’m excited to keep learning, improving, and connecting with more customers along the way!

Advice for new sellers

What’s your advice for a new seller starting an Etsy shop?

My biggest advice for new Etsy sellers is to focus on learning and experimenting at the beginning. Don’t worry if sales don’t come immediately - it takes time to understand your niche, optimize your listings, and figure out what your customers want. Use tools like Alura for product and keyword research, and stay consistent with your efforts. Also, make sure your product photos and descriptions are clear, high-quality, and attractive. Patience, creativity, and a willingness to adapt are key!