How Hanging With The Bride got started
Introduce your Etsy shop and tell us your story. How did you begin and decide on what to sell on Etsy, and how do you create your products?
I am originally from Japan and moved to the States in 2003. I started this company in 2011 on Etsy. It all started when my husband lost his job and I knew I needed to find a way to support my family. I have always been a creative person and loved painting and making crafts, so it made sense to build a business utilizing those skills.
I started my business on Etsy in 2011, exclusively selling handcrafted wire wedding hangers.
As my business grew in 2015, I added a laser engraving machine to my office to create even more personalized products. We specialize in personalized gifts and mementos with some focus on wedding themed products.
With that being said, our products are entirely customizable for every possible event and occasion so it is not just limited to wedding gifts. Father’s Day gifts, Mother’s Day gifts, Christmas gifts, Valentine’s day gifts, Anniversary gifts, the options are endless!
What are your favorite items? What makes these so special? Why do you think these items might be selling well?
This is not an easy question, I have so many favorites because we have such a variety of products! For example, for the holiday season coming up, I really love our personalized seasonal gifts such as personalized utensils, cutting boards, ornaments and stockings.
They really make great holiday gifts and additions to your holiday decorations. These always do well during the holiday season as there is something for everyone!
We have special ornaments that highlight sports/extracurricular activities/special events, personalized stockings for every family member, and adorable cookie boards to elevate your Christmas cookie making experience!
Getting sales on Etsy
How long did it take for you to earn your first sale and how do you currently attract customers to your Etsy shop?
My first sale was within a few days after opening the store. When I started on Etsy 2011, there was not as much competition like there is now. I always run advertisements on Etsy to try to put my listings towards the front of searches.
I received a “Star Seller” badge from Etsy this month which makes my shop stand out more compared to other sellers. Star seller badges are earned and indicate that those sellers ship items on time, have a fast message response time and have exceptional reviews. We also have Pinterest, Instagram, and Facebook accounts to try to gain more traffic to our shop.
Managing Hanging With The Bride
How do you manage your shop? Are you running solo or do you have any team members? What tools or services do you use to run your shop and how do you handle fulfillment?
I currently have 5 employees who help me fulfill our orders. I am very lucky that I have these amazing hard working employees! They all are trained in the responsibilities of the shop and help greatly in handling our products.
The future of Hanging With The Bride
What goals do you have for your shop in the future?
I plan to continue to expand and grow as a business by developing new products and always striving to improve customer experiences. I always follow up on both positive and negative feedback I receive and take these to always make improvements.
My goal is to always “over deliver” and aim for superior customer service by doing more than customers expect.
Advice for new sellers
What’s your advice for a new seller starting an Etsy shop?
It is a long journey to build a successful business. It is sometimes discouraging when things do not go the way we want but never give up or stop learning.
When I started Etsy, I had a couple Etsy sellers I always admired because they were doing so good. I learned a lot from them by asking myself, “What am I missing that I can improve on to be more like them?”
I kept encouraging myself, that if I learn from them, I will get to the point they are at now.
10 years later, my company is currently ranked 125 out of 4.3 million Etsy sellers which is a huge accomplishment!
Some sellers really get inspired by hearing numbers. Feel free to share these if you like.
How much is your monthly revenue?
What is your average profit margin?
50% - 60%
What is your shop’s conversion rate?