How FourLittleButtons got started

Introduce your Etsy shop and tell us your story. How did you begin and decide on what to sell on Etsy, and how do you create your products?

My Etsy shop is called FourLittleButtons, named after my four daughters. Since I was in school, I had been interested in and enjoyed sewing.After our twin daughters were born, we went from two to four kids. This was when I decided to start my own business. Etsy was the best platform for me because it was easy to understand and get started on. Baby clothing was perfect, as I was able to try everything on my babies first before I decided to add it to the shop. Organic cotton was the only fabric I used. sources from different online suppliers. Now I mainly go to Spoonflower, as they have a lot of great choices.

Favorite items

What are your favorite items? What makes these so special? Why do you think these items might be selling well?

My favorite items are Australian prints and florals. The Echidna print is definitely my most popular; I am always ordering more of this fabric. It is a great gender-neutral fabric, which makes it popular for gifts and baby showers.

Australian prints and florals collection
Echidna print 

Getting sales on Etsy

How long did it take for you to earn your first sale and how do you currently attract customers to your Etsy shop?

It took about two weeks for my first sale. I only had about 10 items in my shop at the moment. Always adding new items and seasonal items helps with attracting customers.

Managing FourLittleButtons

How do you manage your shop? Are you running solo or do you have any team members? What tools or services do you use to run your shop and how do you handle fulfillment?

My shop is solely run by me. I used social media to show my items and paid a small amount for Etsy advertising. When it is busy, I just keep on going. Fill orders that are due first, and then proceed one at a time. I pack and label them, then go to the post office and send them out.

The future of FourLittleButtons

What goals do you have for your shop in the future?

My goal for my shop is to keep making and selling the best products I can. Repeat customers and new customers.

Advice for new sellers

What’s your advice for a new seller starting an Etsy shop?

It takes courage to start your business, passion, and persistence to keep going. Always do your best, be kind and honest to your customers, and on those tough days, pick yourself up. You will hear another cha-ching when you least expect it.