How Custom Brites got started

Introduce your Etsy shop and tell us your story. How did you begin and decide on what to sell on Etsy, and how do you create your products?

Custom Brites was created when I was on my second maternity leave with my youngest daughter. I was tired of the corporate world and ready to finally dive into my creative side that was my passion. 

I recruited my husband as my photographer (he is not a photographer) and with newborn and a toddler in tow, we spent many many days (and nights) feverishly setting up the Etsy shop. I started my shop in the basement of our house.

Two years later, we moved to a studio space and hired my first employee! I was classically trained as a Goldsmith, so the what to sell part was very easy to decide.

We source all of our materials from the US and chains from Italy. Everything is made to order in our shop.

Favorite items

What are your favorite items? What makes these so special? Why do you think these items might be selling well?

Our Memorial Handwriting Items are definitely some of my favorite pieces and our customers seem to agree as well. These pieces are so personal and definitely one of a kind!

We create these pieces using our customers' (or loved ones') handwritten notes. It is such a special feeling to be a part of something so meaningful for our customers, as we often get to know a little more about why they are creating these pieces and it is very touching every darn time.

Getting sales on Etsy

How long did it take for you to earn your first sale and how do you currently attract customers to your Etsy shop?  

It took about a month to garner the first sale. I still have the order framed in my office :) I still remember the feeling of excitement. I was literally jumping up and down in my kitchen and had to call my husband right away to share the news!

We currently use Etsy ads to attract more customers. We started off with a small budget of $5 per day, and we have grown at times (depending on the season) to up to $1000 per day.

Managing Custom Brites

How do you manage your shop? Are you running solo or do you have any team members? What tools or services do you use to run your shop and how do you handle fulfillment?

I currently have 5 employees that help me run the shop. When Christmas is quickly approaching, our staff will increase to 10 people.

I use the Etsy app on a daily basis to oversee what’s going on. Our shipping is done through USPS. We have a great system set up and have mail picked up at our shop three days a week. 

All of our products are made to order and we have established a super quick production time of 1-3 business days for a completely custom piece.

The future of Custom Brites

What goals do you have for your shop in the future?

My goal is to keep growing our inventory and continually introduce new and exciting products to our customers.

Advice for new sellers

What’s your advice for a new seller starting an Etsy shop?

Don’t give up.  If you are passionate about your product someone else probably will be too. 

Do your research - see what others are selling and what is working well.

Make your photos the best you possibly can (they are of course your product). Always ask yourself “Would this photo make me want to buy this item?”

Invest into your shop - don't be afraid to reinvest your profits to add better equipment, hire a professional photographer, change processes or to hire people if needed, update what doesn’t work and try out new ways of doing things until you find your groove.

Research your keywords - very important that your customers can find you. 

Like anything in life, it takes hard work and dedication to be successful on Etsy. If you are passionate about it and want it to succeed, all the work is completely worth it.