How Crafty Intentions got started

Introduce your Etsy shop and tell us your story. How did you begin and decide on what to sell on Etsy, and how do you create your products?

My name is Megan and my Etsy shop is Crafty Intentions! I began selling on Etsy in 2008 and started with the crafts I was making at that time. 

For a long time I only sold pre-made art items. By 2017, I started to write my own crochet pattern designs, and began to publish Digital PDF crochet patterns for download.

That has been my sole focus ever since!

Favorite items

What are your favorite items? What makes these so special? Why do you think these items might be selling well?

My favorite items to list in my shop are crochet patterns. As a Digital PDF, once I’ve published I can keep stocking more in my shop without needing to “make” more of that item.

I do spend a lot of time managing messages, social media, pattern updates, and more. But for the most part, once a pattern is published, it becomes a passive income source.

Each pattern takes months of work to get it to the point where it is ready for publication.

The pattern that went viral for me and kicked off my career in this line of work is my Adult Dragon pattern, found here: Adult Dragon Crochet Amigurumi Pattern DIGITAL PDF by Crafty | Etsy

Getting sales on Etsy

How long did it take for you to earn your first sale and how do you currently attract customers to your Etsy shop?  

It took a couple of weeks to earn my first sale, but as my sales focus has shifted dramatically in the years since I began my Etsy shop I approach attracting customers in a very different way these days. 

Alongside my Etsy shop, I have simultaneously developed a Facebook page, Facebook group, and website to showcase and support my work. My Facebook page serves as a space to announce new patterns coming to my Etsy shop, while my Facebook group serves as a perfect place to ask questions as you work on my patterns.  

People can expect to receive support from a kind and enthusiastic international community, a team of experienced moderators, and I, personally, chime in as often as possible. My website serves as a touchstone for people to find and review all of my available work and patterns, as well as all of my contact information.  

All of these places help to direct people to my Etsy shop!

Managing Crafty Intentions

How do you manage your shop? Are you running solo or do you have any team members? What tools or services do you use to run your shop and how do you handle fulfillment?

I manage my shop alone, my husband handles shipping the few physical items I do sell. 

As my focus is on digitally downloadable items, I am the one who manages all of the orders, messages, listings, etc. I mostly manage these things on my laptop, but I do also use the Etsy Seller app.  

One of the most helpful apps I use is the Snapseed app to help edit photos for listings.

The future of Crafty Intentions

What goals do you have for your shop in the future?

Right now, my goal is to publish 40 patterns a year moving forward. I have a good schedule for myself, but I also need to be able to prioritize family time and my children. 

Now that I am full steam ahead on publishing new patterns, I need to do a good job of reminding myself to take quality time away for myself and my family. 

Advice for new sellers

What’s your advice for a new seller starting an Etsy shop?

When you’re starting an Etsy shop, focus on creating the things that make YOU happy and bring YOU joy.

Try not to focus on what you think may sell well, and instead focus on improving and increasing the quality of art products that fulfill and excite you.  

I have consistently found that the designs that make ME happiest are the ones that attract the most number of customers.