Etsy Seller Interview with Michelle of Bloom Planners

How Bloom Planners got started

Introduce your Etsy shop and tell us your story. How did you begin and decide on what to sell on Etsy, and how do you create your products?

Bloom is committed to helping others bloom into the best versions of themselves through the power of organization. Our goal is to help you create a vision for yourself and ultimately lead a happier, more fulfilled life. 

Think of bloom as your productivity coach, accountability partner, and cheerleader. We strive to make your life easier and give you the tools you need to make your dreams a reality.

We have physical products but started our Etsy shop to expand our offerings into the digital planning space. 

Favorite items

What are your favorite items? What makes these so special? Why do you think these items might be selling well?

Our favorite items are our Digital Planning Stickers. All of our stickers are completely hand drawn and hand lettered. 

We pour so much time into each sticker to get every detail just right, and we think you can really feel the heart and love that goes into each pack. Stickers just make everything more fun! 

Getting sales on Etsy

How long did it take for you to earn your first sale and how do you currently attract customers to your Etsy shop?  

We were lucky to have immediate success on Etsy, I think because our products are so unique and detailed. We direct traffic from our main website (which sells all physical items) since we can’t offer digital products there, and that has helped our store grow.

Managing Bloom Planners

How do you manage your shop? Are you running solo or do you have any team members? What tools or services do you use to run your shop and how do you handle fulfillment?

Our digital items are most popular on Etsy, but any physical items ordered on  Etsy are fulfilled in house by our internal shipping team from our main office in Delaware.

The future of Bloom Planners

What goals do you have for your shop in the future?

We are definitely going to be expanding our digital sticker options and we plan to add some more digital planner layouts, too.

Advice for new sellers

What’s your advice for a new seller starting an Etsy shop?

Think about your WHY and what makes your brand different. Identify what makes you, your products, and your message different and double down on that. 

Find a purpose bigger than yourself (ex. Giving a percentage of revenue back to charity) to keep you motivated by a purpose bigger than yourself.