Partly. The Free plan gives 5 lifetime Black Box searches, limited extension access and 30 days of tools such as Profits, without Cerebro or Magnet. Paid plans start at $129 a month, and none covers Etsy. For free Etsy data, Etsy's Marketplace Insights gives 15 searches a week, and Alura Free 5 keyword and 5 product searches a day.

Why is Helium 10 so expensive?

Its plans are priced for Amazon businesses. Each tier targets a yearly sales band, from Platinum (up to 100K dollars) to Enterprise (beyond 10M dollars), and plans bundle ads automation on Diamond, inventory, refund recovery and Freedom Ticket training, which costs $997 on its own. An Etsy seller can use almost none of it.

Is Helium 10 owned by Amazon?

No. Helium 10's terms name Pixel Labs, LLC, doing business as Helium10, as the company you contract with, and say it has no affiliation with, endorsement or sponsorship by Amazon. Its services may use Amazon's APIs to work with Amazon services.

What is Helium 10 MCP?

It connects Claude, ChatGPT or Codex to your Helium 10 account: 158 tools for 13 Amazon marketplaces, plus Walmart and TikTok Shop in the US. Diamond includes 1,000 calls a month, and 500 more a month cost $50. It has no Etsy tools. Alura's MCP covers Etsy data and comes with every Alura plan.

Does Helium 10 work for Etsy?

Q: Does Helium 10 work for Etsy?

Not for Etsy data. A 2022 Helium 10 guide says the Demand Analyzer in its Chrome extension also runs on Etsy pages, but it searches Amazon for the keywords it finds. Its current store listing names Shopify and Alibaba for that feature, and its tools-by-market article lists Amazon marketplaces only.

Short answer: No

Helium 10 is built for Amazon, Walmart and TikTok Shop, and none of its plans include Etsy search or sales data. Alura is built for Etsy: search estimates, product and shop research, listing rewrites it publishes to your shop and buyer follow-ups, with keyword research on the Free plan.

Facts checked October 15, 2026. See sources

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Verdict

Who should use Helium 10, and who should use Alura?

Choose Helium 10 if

You sell on Amazon and want research, listing, ads and profit tools across the 24+ marketplaces it supports.¹
You also sell on Walmart or TikTok Shop and want them in the same subscription and Chrome extension.^1,8
You want an AI agent over your Amazon data: Diamond includes the Helium agent and 1,000 MCP calls a month.^1,6

Choose Alura if

You sell on Etsy and want Etsy search estimates, competition and Google volume per keyword, from the Free plan.
You want listing rewrites published to your Etsy shop, and buyer follow-ups from Basic at $11.99 a month.
You want Claude or ChatGPT to read Etsy data. Alura's MCP and API come with every plan; Free includes 100 API credits a month.

Strengths

What Helium 10 does well, and what Alura does for Etsy

Where Helium 10 is stronger

Depth on Amazon
Platinum, $129 a month or $99 billed yearly, bundles Amazon product research, Cerebro keyword lookups, a listing builder, limited profit reporting, 5,000 follow-up emails a month and refund recovery for a 15% fee. Alura has no Amazon data.^1,4
Walmart and TikTok Shop in one account
Xray in the Chrome extension works on Amazon and Walmart product pages, and the plans add TikTok Shop tools, such as converting Amazon listings into TikTok Shop listings.^1,8
Ads automation and an AI agent
Diamond, $359 a month or $279 billed yearly, adds Helium 10 Ads with rules-based bidding and dayparting (2% of managed spend), the Helium agent and 1,000 MCP calls a month across 158 tools.^1,6

Where Alura is stronger

Etsy search data, not Amazon's
Look up wedding guest book in Alura's keyword research: about 338,000 estimated Etsy searches a month, about 70,300 competing listings, moderate competition and a keyword score of 78. All are Alura estimates.
Edits that reach your Etsy listings
Alura scores each listing, rewrites titles, tags and descriptions with AI, and publishes the changes to your shop. Free covers 10 listings, Basic 100 and Growth 1,000. AI features use credits.
Etsy marketing on the same login
Buyer follow-ups start on Basic. Growth, $29.99 a month or $14.99 billed yearly, adds Etsy Ads optimization, Pinterest pins, A/B tests and the full listing database.

Helium 10 tools and their Etsy equivalents

Job	Helium 10	Alura on Etsy
Keyword research¹	Cerebro and Magnet: Amazon search volume and reverse ASIN lookups	Etsy search estimates, competing listings and Google volume
Product research^1,8	Black Box and Xray: Amazon and Walmart product sales estimates	Etsy product and shop research; the full listing database on Growth
Listing optimization¹	Listing Builder and Listing Analyzer for Amazon product pages	Listing scores and AI rewrites published to Etsy, 10 listings on Free
Buyer messages¹	Follow-Up: Amazon email sequences, 5,000 a month on Platinum	Follow-up messages at order and delivery, 50 per 30 days on Basic
Advertising^1,6	Helium 10 Ads automates Amazon ad campaigns on Diamond, for a 2% fee	Etsy Ads optimization on Growth and up
Profit tracking^1,6	Profits: profit and loss for Amazon and Walmart, with TikTok Shop profits included	Profit dashboard on Growth, plus a free Etsy profit calculator
AI assistants⁶	Helium 10 MCP: 158 tools for Amazon, Walmart and TikTok Shop	Alura MCP and API for Etsy data, on every plan

Selling on Amazon and Etsy?

Keep both, since they don't overlap: Helium 10 for Amazon research, ads and refund recovery, Alura for Etsy. To test a product idea on both, check Amazon demand in Helium 10, then look up the same phrase in Alura for Etsy search estimates and competing listings. Each tool's profit report covers only its own marketplaces.

What would Helium 10 cost an Etsy seller?

No Helium 10 tier adds Etsy data. Its paid plans start at $129 a month or $99 billed yearly. Alura's paid plans run from $11.99 to $69.99 a month and cover Etsy only, so selling on both means paying for both.

Plan	Monthly	Billed yearly	Includes
Helium 10 Free⁴5 lifetime Black Box searches, no Cerebro or Magnet	$0	$0	5 lifetime Black Box searches, no Cerebro or Magnet
Helium 10 Platinum^1,4100 Cerebro searches a month, 2 connected accounts	$129/mo	$99/mo	100 Cerebro searches a month, 2 connected accounts
Helium 10 Diamond^1,6Ads, Helium agent, 1,000 MCP calls, 10 connected accounts	$359/mo	$279/mo	Ads, Helium agent, 1,000 MCP calls, 10 connected accounts
Helium 10 Enterprise¹Billed yearly, 10+ users and 15+ seller accounts	Not listed	$1,499/mo	Billed yearly, 10+ users and 15+ seller accounts
Alura Free5 keyword searches a day, 1 shop	$0	$0	5 keyword searches a day, 1 shop
Alura Basic50 keyword searches a day, 1 shop	$11.99/mo	$7.99/mo	50 keyword searches a day, 1 shop
Alura Growth500 keyword searches a day, 1 shop	$29.99/mo	$14.99/mo	500 keyword searches a day, 1 shop
Alura ProfessionalUnlimited research, multiple shops	$69.99/mo	$29.99/mo	Unlimited research, multiple shops

Helium 10 has no trial of its paid plans; its Free plan lets you try some tools for 30 days. First-time subscribers get a full refund if they cancel within 7 days; renewals are not refundable.^4,5

At the same budget

Budget	Helium 10	Alura
Around $30 a month	Still the Free plan, since paid plans start at $129 a month.	Growth at $29.99, or $14.99 billed yearly: 500 searches a day, the full database, Etsy Ads and Pinterest.
Around $130 a month	Platinum at $129: Amazon research, Cerebro, limited profit reporting and 5,000 follow-up emails. No Etsy data.	Professional at $69.99, or $29.99 billed yearly: unlimited searches and more than one Etsy shop.

Prices in USD, checked October 15, 2026. Alura's plans and limits are on our pricing page. Every Alura plan comes with a 7-day money-back guarantee: ask within 7 days of buying and we refund your last payment.