What you need to know before changing your Etsy shop name

What You Need to Know Before Changing Your Etsy Shop Name

Choosing the right brand name can be a true challenge. The same goes for Etsy shop names. It often happens that sellers regret their choice. Luckily, Etsy makes it possible to change your Etsy shop name.

However, before you decide to do that, there are several things to consider. In this blog post, we explore:

  • How to find a name that’ll suit your store perfectly
  • How many times can you change Etsy shop name
  • How to change Etsy shop name
  • What are the Etsy shop name rules

Keep reading to learn everything you need to know before changing your Etsy shop name.

Brainstorm Until You Find the Perfect Name

Before you make the change, consider whether the name you’re planning to use is the right choice. During your brainstorming session, there are a couple of things to consider.

1. What’s Your Store’s Mission?

Think of your store’s mission. What are you selling? Is it going to change people’s lives? Is it sending a message?

Finding the answers to these questions will give you an idea about a name that will sum it all up.

2. Is It Short?

Think of all the biggest brands out there. Not many of them have long brand names. They’re either:

  • Acronyms
  • Descriptive
  • Founder’s name
  • Metaphor
  • Fabricated

It’s best to think of a short name that sounds catchy, something easy to memorize.

3. How Does It Translate to Design?

When you think of your Etsy store’s name, can you relate to it visually? Do you feel that a logo and other branding elements tie in nicely with its name?

If it does, you’re likely on the right track. A good name with an appealing design is the recipe for success. People will remember the brand’s name, logo, and motto far easier.

4. Check Out the Competition

Much like doing product research on Etsy, you can also hunt for interesting store names. You can’t copy other store names, but you can find inspiration when looking at what others have done.

Explore how other store names tie in with the products they sell. Find direct competitors and see what they’ve done with their shop names and how successful they are. You might come across a pattern that works well in your niche.

5. Think About the Future

When you’re thinking of your name, don’t forget the fact it’ll stay there for years. You want to use a brandable name. It’s also going on your social media channels. 

Therefore, make sure it’s not something unprofessional that you’ll undoubtedly have to change in the future.

How Many Times Can You Change Etsy Shop Name?

Another reason why you should take your time picking the right Etsy shop name is the change limit. Once your store is live, you can change its name up to 5 times.

Once you’ve made the change for the fifth time, you can no longer do it. The alternative is to open a second Etsy store(link to blog post How to Open a Second Etsy Store).

Step-by-step Guide: How to Change Etsy Shop Name

Changing your Etsy shop name is a straightforward process. It only takes a couple of simple steps.

  1. Click Shop Manager settings.
  2. Head over to Info & Appearance.
  3. Use the Shop Name section to change the name.

That’s it. It’s a simple process that takes less than a minute. Let’s take a look at a couple of rules to keep in mind before you make the change.

Rules to Follow

Before you start changing the shop name, there are a couple of rules to be aware of. Etsy shop name limitations are:

  • Character limit of 20 - When you’re brainstorming, keep all the names under 20 characters.
  • No punctuation and spacing - If you want to separate words, capitalizing each is an approach that many store owners use.
  • Your shop’s name is in your store’s URL - Therefore, you’re also changing the URL to your Etsy store. That’s important if you have backlinks leading to it.
  • Neither you nor anyone else can use your previous store’s name - If you’ve thought that you can go back to using your old shop’s name, forget about it.

Before you decide to make the change, keep these rules in mind. Given how strict they are, they’ll motivate you to think twice before changing your Etsy shop name.

Notify Your Followers

The last thing you want to do is simply change the name and tell no one about it. You want your followers to know about your rebranding efforts. Otherwise, people might think that the store’s closed down.

Therefore, use your social media and your email list to notify your community about all the changes.

Furthermore, use these communication channels to make the announcements a couple of weeks before making the change. Send out repeat announcements as the date comes closer, just to remind everyone that you’re rebranding.

Finally, send the third reminder once you’ve changed the name, so you can keep the community you’ve built so far.

Perfect Your Store With Alura

While you’re on the mission of perfecting your Etsy store, take a look at Alura’s features. Our mission is to help you optimize your store and help you grow it. Please contact us if you want to learn more about our tool and how it can help you thrive on Etsy.

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