How to set up Google Analytics for your Etsy shop

How to set up Google Analytics for your Etsy shop

Setting up Google Analytics is one of the best ways towards the stable growth of your Etsy shop. The longer you use it, the more you’ll learn about your store and how you can improve it.

Luckily, setting up Google Analytics for your Etsy shop is a straightforward process, and before we jump into it and talk about why it’s a good idea, let’s take a look at what it is.

What is Google Analytics

Google Analytics is an exceptional tracking tool that lets you learn more about the visitors of your Etsy shop. The tool shows various data about the performance of your Etsy shop. Some of the important ones include:

  • Users - This represents the number of visitors to your shop.
  • Bounce Rate - This value represents how many people immediately go away from your shop. The lower the percentage is, the better.
  • Session Duration - This value shows how long people are staying in your Etsy shop.
  • Visitors’ locations - You can see territories from which your visitors are coming.
  • Realtime overview - You can see how many people are in your shop in real-time.
  • Visitors’ types of devices - Explore where are your visitors coming from, mobile or desktop?
  • And more.

Having access to all the information will help you steadily grow your store. Before we get into more details, let’s see how you can set up Google Analytics for your Etsy shop.

How to Set Up Google Analytics for Your Etsy Shop

Connecting your Google Analytics account to your Etsy shop will only take five quick steps.

1. Head Over to and Create or Log in to Your Google Account

Once you land on the Google Analytics website, you can either open a new account or continue using the one you currently own. Once you are on the GA Dashboard, it’s time to set up your account.

2. Set up your Analytics account

All you have to do is take a couple of simple steps to get started. 

1. Click on the cog icon in the bottom right panel.

2. Then click the Create Account button. If you already have an account, all you have to do is click on the Create Property icon instead.

3. If you’re creating a new account, enter your business name in the account name box.

4. After doing that, it is time to set up your property - start with entering your property name and setting the time zone.

5. Click on Show advanced options button and enable the following setting: Create a Universal Analytics property

6. In the website URL field, simply put

7. Accept the Terms of Service.

That’s it. Your account and your property are now all ready to use.

3. Copy the Tracking ID

At the top of the page, you’re going to notice a tracking ID. That ID will connect your Etsy shop to your Google Analytics account. Copy the whole ID number, including all the letters.

4. Log in to Etsy and Paste the ID

Log in to your Etsy account and head over to the Shop manager. There, click on the Settings button, and click Options.

You’ll now see three tabs. One of them is Web Analytics. Click on it.

Now, you will see the Web Property ID field. That’s where you’re going to paste the Google Analytics Tracking ID.

That’s it. Everything’s connected now. But it’s a good idea to check whether everything’s up and running.

5. Check If Everything’s in Order

Finally, it’s best to check whether everything’s in order quickly. 

1. To begin, simply open up your Etsy shop page in your browser. 

2. Next, open your Google Analytics Dashboard in another tab. 

3. Click Realtime and then Overview from the dropdown menu.

4. Active users Right Now will be 1.

That’ll show that you’ve connected Google Analytics with your Etsy shop.

Why Is It Important? 

Having access to all the visitors’ behavior data is essential for your Etsy shop’s growth. There are a couple of valuable metrics that can help you better optimize your store.

One of the essential pieces of information you can acquire is seasons. After a more extended period, you will notice a repeating pattern that’ll help you prepare for periods of the year when your sales are at the peak.

You can check out your conversion rate. Over time, you can try out different ways of improving it and monitor progress with GA.

Is There an Alternative?

You don’t have to use Google Analytics as there’s an alternative available from the start. Etsy analytics is a great way to start your monitoring journey. 

However, we recommend using Google Analytics as it’ll give you access to a broader range of information. Plus, if you’re planning to run multiple stores, you can have all your analytics in one place where it’s easy to access.

Finishing Thoughts

If you’re looking for a simple way to improve your rankings, let us help you. Our Listing Helper will help you find your listings’ weak spots and swiftly correct them. Reach out to us to learn more. We look forward to hearing from you!

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