How to Promote your Etsy Shop and Drive More Sales

How to Promote your Etsy Shop and Drive More Sales

Once you set up your Etsy Shop, your promotional journey begins. While there are many of those who’ll end up on your store pages through Etsy search, you can take several steps to up your sales game significantly.

In this blog post, we’ll cover the following ideas:

  • Listing optimization
  • Competition analysis
  • Utilizing Etsy’s marketing platform
  • Establishing social media presence
  • PPC
  • Working with influencers
  • Running sales and promotions

If you correctly deploy all these methodologies, you’ll be able to grow your store steadily.

Let’s start exploring all these ideas in more detail.

Optimize Your Listings with SEO

Having the perfect foundation is necessary before moving forward. When it comes to promoting your Etsy shop and its listings, that means making sure you SEO optimize.

To successfully achieve this, you need to optimize your listings. It means you’ve done everything in your power to receive organic traffic.

What does that mean? Well, you need to take outstanding product photos, so your buyers know what they’re getting. Add all of the tags and make sure your product description contains relevant keywords.

Besides ranking on Etsy, your listings will also rank in search engines such as Google and Bing. That’s why those keywords in your product descriptions matter.

Use our listing helper to ensure that all your listings are maximally optimized.

See What the Competition Is Doing

The good thing about the eCommerce world is that you can always analyze what your competition is doing. It enables you to see what works and improve your offering, to outperform them.

The Alura Extension is the perfect way to achieve that. After quickly connecting it with your Etsy account, you can perform Etsy searches and get an abundance of data about your competitors’ listings.

Use the information to improve your listing optimization efforts.

Use Everything That Etsy Offers

Being a part of a platform such as Etsy comes with plenty of benefits. The brand receives a lot of traffic from all corners of the world. It’s your responsibility to leverage the traffic. Ensure that a chunk of it lands on your listings and your Etsy shop.

Therefore, make sure you deploy all the advertising opportunities that Etsy offers. You should use both the Etsy Ads and Etsy Offsite Ads.

Etsy Ads come with a cost per click, and they’re the ads you see in Etsy’s search results. The best part is that it comes with thorough analytics to help you see how your listings are converting. You get plenty of customization options for a reasonable price.

On the other hand, Etsy Offside Ads are obligatory for those with revenues higher than $10,000 annually. In case your revenue is lower, you can still opt in to use Etsy Offsite Ads. 

Joining the program means that Etsy will advertise your products on a wide range of high-traffic websites. You can find more details in Etsy’s Help Center.

Establish Social Media Presence and Leverage Organic Traffic

Millions of people spend a lot of their time on social media daily. Your goal is to get your product in front of them. That’s why establishing your social media presence is a great way to grow your sales figures.

Given that Etsy is very visual and artsy, it’s a great idea to establish your presence on platforms such as:

  • Pinterest
  • Instagram
  • Facebook

You can slowly start building a community around your brand. But consider other platforms too. As the ones mentioned above are very saturated, you’ll get better results with advertising on them, but we’ll talk more about it in the next section.

Your goal is getting organic traffic, and there are growing platforms that are much more appealing. For example, you can get creative and tell your business story on LinkedIn in a series of posts. Or you can shoot short videos of how you’re making your products for TikTok.

All these strategies can be pretty effective and significantly improve your sales numbers.

Pay Promotion for Your Etsy Listings

Another way of promoting your store is to start advertising on several platforms. It’s an excellent investment as you can significantly expand your reach. Doing this is one of the most effective ways of getting your products in front of your potential buyers’ eyes.

You can run PPC (pay per click) campaigns on platforms such as Google, Facebook, Instagram, Twitter, and Pinterest. It all comes down to your preferences. It’s a good idea to test out each of these platforms and figure out which one offers the highest ROI.

The best part is you can limit your daily budget, which will allow you to keep everything automated and in control. Simply set your budget and monitor whether your sales are growing.

Team up With Influencers

Working with influencers is a great way to grow your Etsy store effectively. However, choosing the right approach is essential. Our suggestion is to work with numerous smaller influencers rather than collaborating with two or three big ones.

First, it’s cheaper. Second, smaller influencers have a following because of their authenticity. That creates a special bond between them and their audience. 

A high degree of trust between an influencer and his audience is something to consider.

That’s not all. You get plenty of other benefits of working with influencers.

These collaborations will drive much more traffic to your Etsy shop, resulting in higher sales and building a community around your brand.

Make Promotions

From the moment you start running your Etsy store, you need to focus on growing your mailing list. It’s a great way of using the power of a community. You can run sales that will motivate buyers to revisit your store and make a purchase.

You’ll find our guide to running a sale on Etsy very useful. It’s a great promotion strategy that can instantly result in more sales.

Offer Outstanding Service

Your outstanding service is your best promotion. Word of mouth marketing still important. Every time you deliver on your promise, chances are that you’ll get a positive review on your store.

Use the Alura tool to get follow-up reminders once you’ve made a sale. It’s a great way of getting great reviews on Etsy. If you need more help with our tool, please contact us. We’re here to help you on your Etsy growth journey.

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