How to Open a Second Etsy Store

How to Open a Second Etsy Store

Are you thinking of running a second Etsy store? You’ve come to the right place. We answer the following questions for you: 

  • Why do you need another Etsy store?
  • What are the pros and cons?
  • How to open a second Etsy store?
  • What are the crucial rules to follow? 

Without further ado, let’s start with the why.

Why Do You Need Another Etsy Store?

Running a single store is not always the best way to grow your Etsy business. Sometimes, branching out and starting a second Etsy store is a must. 

If you’re unsure about needing a second store, consider the following:

  • Reach different target audiences.
  • Clear terms of use.
  • Diverse nature of the products.

Targeting multiple target audiences is practically impossible. If you want to sell different products to specific audiences, it’s necessary to open another Etsy store. 

That’s the primary reason why many people decide to do it.

Furthermore, various products come with separate terms of use. For example, one store can target B2C, while another B2B audiences.

Keeping all your products in a single shop but with different terms of use will confuse your buyers. That’s why it’s better to keep everything separate.

Last but not least, consider the nature of your products. You can’t sell cute hand-made pillows next to a bunch of NSFW items. Furthermore, if you plan to sell physical and digital products, it’s best to sell them across various stores.

Your store needs to feature a single theme so visitors can easily understand what they’ll find.

Can I Open a Second Etsy Store?

The short answer is yes! You can run multiple Etsy stores. However, you’ll need to follow all rules from the Etsy Seller Policy.

Before you decide to open a second Etsy store, there are various pros and cons to consider. Let’s explore what those are.


There are plenty of pros when it comes to opening a second Etsy store. Some of the essential ones are:

  • Product separation.
  • More chances to succeed.
  • Easy to monitor performance per product type.
  • You’re reaching a broader range of customers.

With multiple stores open, you can better focus on numerous niches. Separating your products allows you to create stores with unique and memorable themes. 

A single store features a single theme that reaches out to one target audience. With multiple stores, you can reach various audiences. That way, you can build several communities around your numerous brands.

Using multiple stores for specific products makes monitoring their performance much more straightforward. For example, if you’re selling physical products in one and digital products in the second, you can easily see what performs better.

Once the data is in, you’ll know which product types need prioritization for further business growth. Each store’s performance is in no way dependent on the other. 

Running multiple stores can set you on the path to success. There’s always a chance that one of them can start snowballing, leading to higher revenue.

Opening a second Etsy store can drive higher revenue for your whole business. But it does come with a cost.


Unfortunately, opening a second Etsy store also comes with downsides.

  • It requires twice the effort.
  • You’ll have to manage more social media accounts.
  • More branding means more work.
  • Policy violation connection.

Running one Etsy store takes a lot of time and effort. Imagine running two or more. You may want to consider bringing someone in to help take the load off.

Prepare for running multiple social media accounts. Even though it’s a lot of work, you can implement one of the Etsy seller apps to simplify the process.

Don’t rush when opening multiple Etsy stores. Take time to prepare all your branding materials, ensuring quality logos, profile photos, and banner images. It’ll take more time, but your shops will look professional from day one.

On top of that, carefully read all the Etsy terms of use. Make sure to follow all the Etsy seller policies. All your stores are subject to it. Unfortunately, if a single store breaks the rules, all of them are subject to suspension.

All these challenges are bumps in the road you’re going to hit, so it’s essential to keep them in mind before making a decision.

Keep reading to learn how to open a second Etsy store.

How to Open a Second Etsy Store? Steps to Follow

The good news is that opening a second Etsy store is a straightforward process. All it takes is a couple of minutes to take the following steps.

  1. If you’re already signed in, sign out from your Etsy store.
  2. Now click on the Sign-in button.
  3. Click the Register button.
  4. Use an email address that’s different from the one for your existing Etsy store.
  5. After entering your name and password, click Sell on Etsy.
  6. Open your Etsy shop.

After these steps, just follow the same steps used when opening your first store.

What Rules to Follow?

Once you get your second store up and running, it’s essential to keep several things in mind.

  • Etsy does not allow running duplicate stores. Therefore, don’t list the same products on multiple Etsy stores.
  • You can have as many Etsy shops as you want, as long as you follow terms of use and seller policy.
  • You can use the same credit card and other bank information for your second Etsy store.

As you can tell, the rules are quite clear. Abide by them at all times and enjoy running multiple Etsy stores.

Optimize All the Listings with Alura

Keeping up with all your listings across your Etsy stores will be complicated. Make your life easier with Alura. Please reach out to us for more details about our features. 

With our help, your listing optimization process will become a breeze.

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