Selling products on Etsy is a great way to make some money on the side. In the current economic climate, with the unemployment rates through the ceiling, many people need that supplement income to stay afloat.
Back in December 2019, over 2.5 million people made money selling on Etsy. Although we don’t have any up-to-date statistics, we can assume that the number of sellers has grown since. After all, overall online sales have increased since the start of the pandemic.
If you want to start selling your products on Etsy, you need to do it right. If not, you’re only setting yourself up for failure. How can you ensure that your Etsy store gets enough click-through traffic and exposure? By making sure it’s properly optimized.
The foundation of SEO optimization is keyword research.
Don’t know much about SEO? You’ve never done keyword research before? You don’t even know how to get started with Etsy keyword research?
Don’t worry, this post is tailor-made just for you. Today, we’ll discuss:
- Why Etsy keyword research is so important
- How you can find the right keywords for your Etsy shop
- How to use the Alura free Etsy tag generator & keyword research tool
Why Is Etsy Keyword Research Important?
At the most basic level, keyword research is the process of determining what words and phrases consumers are using to find products similar to yours.
Sure, coming up with clever product names can be fun. It can give your products some personality. However, it won’t do you any good if there are no consumers out there looking up those product names out there.
That’s why Etsy keyword research is so important. Once you discover how are people talking about products similar to yours online, you can discover keywords they use to find them. You can then incorporate these keywords into your listings.
That will put your product in front of thousands of people and increase your chances of making a sale, tenfold.
How Do You Find the Right Keywords for Etsy?
How does Etsy search work anyway? Well, when a consumer looks up an item on Etsy, the algorithm goes through all of the listings to find the most relevant matches. It analyzes listings based on the keywords sellers have included in titles, descriptions, and tags.
It’s important to recognize relevant search terms that your potential buyers are using. Etsy keyword research is all about finding phrases that will bring in a lot of attention, other sellers haven’t noticed yet. You need keywords that have high search volumes and low competitors.
That’s why Etsy keyword research is a process sellers spend a lot of time on. Here are a few ways you can do keyword research:
You’ve probably noticed that the search bar on Etsy has an autocomplete feature. When you enter a search query, the algorithm suggests multiple relevant queries. This is a goldmine of keyword ideas. Just enter a keyword that describes your item, let the autocomplete do its work, and start writing down keywords.
Next, you need to check stores similar to yours, and see what keywords they are using. You can do this by scrolling down to the bottom of a listing and see what tags the seller is using. Chances are, you’ll use some of the same keywords as them, however, you should use the keywords for inspiration to find some new ones too.
Update: Viewing which tags other sellers use on their Etsy listings used to be possible on Etsy, but they removed this ability. However, the Alura extension offers this functionality and enables you to inspect any listing on Etsy to see which tags are being used:
Lastly, you can use a dedicated Etsy keyword research tool to get a glimpse of keywords the algorithm sees related to your products. A tool like this analyzes hundreds of thousands of Etsy listings, shows you how the competition is doing and gives you a clear direction in which your optimization needs to go.
While some sellers use standard SEO tools to find keyword ideas, you have to be aware that doing this won’t get you far. You need to use a tool specifically designed for the Etsy platform. Now, this is where Alura Keyword Finder comes into play….
How to Use the Alura Etsy Keyword Research Tool
Using data straight from the Etsy platform, Alura gives you all of the information needed about search volume, future trends, and competition. If you need keyword ideas, Alura will give them to you. It also functions as a tag generator.
How much does it cost? Not a thing, you can use the basic version of the tool, free of charge. Just sign up for a free account here to get started.
Up next, let’s see how you can perform keyword research and fully optimize your Etsy store with the little help of the Alura Keyword Finder Tool.
Alura Keyword Finder
The keyword research tool allows you to find the right keywords for your listings. Unlike other tools on the market, Alura’s keyword tool is designed specifically for Etsy and its search engine. That’s how you can see exact views, favorites, and even estimated sales of each keyword.
Not only will you be able to find the right keywords, but you’ll also be able to know why they’ll work for your store. The Google trend report integration will help you see how a particular keyword is doing on Google as well and will give you additional keyword suggestions as well.
Finding the Right Keywords with Keyword Finder
Keyword Finder is a keyword research tool for Etsy. It helps you discover keywords and evaluate how much demand and competition they have.
You can also use the Keyword Finder by following the following steps:
- Enter a phrase or a word that describes the niche in the search field and click on the search button
- The tool will automatically go over the entire website and give you a list of popular Etsy tags in that niche
- It will also give you information about the level of competition you’re facing and the demand for each keyword
This should give you a good list of keywords. You can also use the Google trends extension to find additional keyword ideas.
Choosing the Right Keywords
At this point, you should have a rather large list of potential keywords. Now all you need to do is narrow it down and decide on which keywords you’re going to focus on. After you go through the list of keywords, pick the ones that will fit your tags, titles, attributes, and categories the best.
The higher the search volume, the more potential traffic you have. However, with more traffic, always comes more competition. Make sure that the keywords don’t have too many competitors, no matter how high the search volume is. You need to focus on finding the right balance between demand and competition.
But as long as you’re using relevant keywords, you’re going to have a solid conversion rate.
Bonus: Alura Chrome Extension
Ever wondered which tags the best selling items on Etsy are using? With the Alura chrome extension, you no longer need to guess. You can use the extension to look at which tags any item on Etsy is using, and use this in your keyword research process:
To get started with Alura, first, you need to go ahead and download the Google Chrome extension. If you don’t already have Chrome, make sure to download it, because this is the only browser Alura is compatible with. When you’re done with the installation, head over to Etsy.
Next, you should go to Etsy.com and find a page with listings you’re interested in. Open your Chrome extension and watch the table fill in with estimates for the listings on the page. Find the best selling items in the niche you’re interested in and look at their information.
Here, you can see what tags are relevant for products similar to yours, what types of listings sell well, and how many estimated sales an item has in the past 30 days.
Etsy Keyword Research Made Easy!
Setting up a store, taking photos of all of the products, and posting all of the listings takes a lot of time and effort. Optimizing your listings and making sure that consumers can find them can take even more time. Use the tools at your disposal and optimize the keyword research process for your Etsy store, as well.
By following the instructions we laid out above, you should have your store up and running in no time. If you’re in a need of a free Etsy tag generator and keyword research tool, then you should definitely try out our Alura.
Our tool can help you get things done. If you have any questions about the Free Alura Keyword Tool, don’t hesitate to contact us!