Etsy Seller Interview with Vijay of GoldenBirdJewellery

How GoldenBirdJewellery got started

Introduce your Etsy shop and tell us your story. How did you begin and decide on what to sell on Etsy, and how do you create your products?

Welcome to Golden Bird Jewels, your go-to destination for exquisite Moissanite gemstones and Moissanite-studded jewellery on Etsy. Our journey began in 2018, but the roots of our expertise trace back to Surat, the renowned diamond city, where our story took shape.

In 2016, the idea of delving into the world of Moissanite gemstones sparked in our minds. Although we were not initially familiar with this industry, we sought guidance from my father, who possessed a wealth of knowledge in gemstones and jewelry. Eager to learn, and with expert advice, we embarked on a journey of discovery.

As we researched the Moissanite market, we were captivated by its brilliance, fire, and remarkable resemblance to diamonds. Recognising the potential of this gemstone to offer an affordable yet stunning alternative to traditional diamonds, we knew we had found our niche.

At Golden Bird Jewels, we take pride in our specialisation in crafting different Moissanite cuts. From the classic old cut to the elegant rose cut, from the timeless antique cuts to the captivating portrait cut Moissanite, our collection encompasses a diverse array of cuts that appeal to every discerning customer.

Favorite items

What are your favorite items? What makes these so special? Why do you think these items might be selling well?

Certainly, I'd be happy to provide more information about our favourite items in our shop and why we hold them in high regard. These products have been well-received by our customers, and we believe they have certain qualities that make them stand out. Below, you'll find details about these favourite items:

Why it's a favourite: This exquisite wedding band has quickly become one of our top-selling items. We've had the pleasure of serving more than 150 individual clients with this beautiful piece in a relatively short period of time. Its timeless design and the brilliant sparkle of moissanite make it a favourite choice for those looking to symbolise their commitment in a special way. The oval shape adds a touch of elegance, and it's a piece that resonates with many clients, making it close to our hearts.

Why it's a favourite: This unique toi et moi ring has captured the hearts of many of our clients. The concept of "toi et moi," where one stone represents "you" and the other "me," holds a beautiful and meaningful sentiment. The combination of a colourless pear-shaped moissanite and a yellow emerald moissanite creates a stunning contrast. Clients are drawn to the emotional symbolism of this ring, and it has become a cherished favourite in our collection.

Why it's a favourite: These old mine cushion moissanite earrings exude timeless elegance and sophistication. They are versatile accessories that can be worn on various occasions, adding a touch of glamour to any outfit. The classic design and the captivating sparkle of the moissanite stones make these earrings a beloved choice among our clients.

Getting sales on Etsy

How long did it take for you to earn your first sale and how do you currently attract customers to your Etsy shop?

Golden Bird Jewels, an Etsy shop owner, has gained over 10,000 satisfied customers since its inception. To attract new customers and retain existing ones, the owner offers unique designs, prioritises quality products and customer service, maintains open communication, and regularly offers promotions, discounts, and exclusive deals. They also leverage social media platforms, collaborate with influencers, and participate in events and craft shows to showcase their creations and connect with a wider audience. These strategies have helped Golden Bird Jewels sustain and grow its Etsy business, attracting new customers and fostering loyalty among existing clients.

Managing GoldenBirdJewellery

How do you manage your shop? Are you running solo or do you have any team members? What tools or services do you use to run your shop and how do you handle fulfillment?

In managing our shop, we have a dedicated and well-trained team of young individuals who are highly committed to their work. They prioritise their responsibilities even during holidays and personal time, ensuring that our operations run smoothly. It's not just me; we work together as a cohesive team to ensure the shop's success.

As for the tools and apps we use to run our store, currently, we are not relying on any specific e-commerce management software or platforms. We operate our shop without third-party tools, managing it through our own efforts and strategies.

When it comes to handling shipping and fulfilment, we follow Etsy's guidelines and recommendations to ensure a smooth and efficient process. We stay updated with the latest information provided by Etsy in articles and guidelines related to shipping. Additionally, we have established partnerships with reliable shipping companies. These collaborations enable us to provide fast and hassle-free shipping for our customers, ensuring that their orders are delivered promptly and securely.

By maintaining a dedicated team, staying informed about best practices, and partnering with trusted shipping providers, we aim to provide a seamless shopping experience for our customers while managing our shop effectively.