A competitive analysis is a way to identify competing Etsy shops and learn your competitor's strengths and weaknesses in relation to yours. It helps you gauge how to differentiate yourself and refine your strategy.
Conducting a shop analysis can help you:
The powerful Shop Analyzer tool will redefine your view of product and shop research. It has never been this simple or fun to learn from successful Etsy businesses. Use this advantage to learn from the best-selling shops and make more informed decisions when improving or creating your shop or listings.
Step one for using Shop Analyzer is to perform a search. Enter the shop name or URL you're interested in learning more about and hit the search button:
This will take you to the shop report page, which has three sections:
The overview tab contains information about the shop and listing performance. This page is divided into the following sections:
The first thing you'll see is the performance metrics:
You can filter these metrics by all time, yearly and monthly by changing the time filter.
The featured products section lists a shop's featured products and gives you a quick understanding of what type of products a shop is selling. You can inspect a listing further by clicking the inspect button.
The shops' stats section includes:
The last section of the page is the shop listings. This includes all listings for the shop and here you'll be able to see individual listings metrics. Clicking on a listing opens the sidebar which contains a more detailed view of the listing:
Here you'll be able to see specific details for this listing, including:
The analytics tab contains more granular data about the shop's performance and strategy. It is divided into the following sections:
The best-selling products section enables you to easily see how sales are distributed. The Pareto principle states that 80% of consequences come from 20% of the cause. This can often be seen on Etsy as well. Where 20% of listings lead to 80% of sales.
When analyzing a shop this can be useful. It hints at how centralized a shop's sales are, whether they come from a limited number of listings or from a wide variety of listings.
The tag frequency section shows all tags being used for a listing, and metrics associated with that tag:
The price section helps you easily identify a shop's pricing strategy. It enables you to see the:
In addition, it shows you the price distribution in a histogram:
It allows you to see how the shop's items are priced, and how many items a priced in a given price range.
Note: Because of limitations on Etsy's API we are only able to extract data on the least expensive listing variation. This means that if a shop has listings with differently priced SKUS, we only calculate the value for the least expensive variation.
The creation details looks closer at the shop's strategy and identifies who made the items and when they were made.
The listing categories section breaks down what categories are the most popular for the shop. It enables you to quickly see what categories more shop items are listed in, and metrics associated with that category:
The About tab contains general information about the shop and seller. It contains the following sections:
The shop owner about section provides details on the owner and shop:
These are normally details you would find on Etsy as well, but made easily accessible here.
The shop details section contains both publish and hidden Etsy shop data:
Furthermore, you can see the shop's policies some of which are explained in more details here:
That's it for this feature explainer. Feel free to reach out to us if you have any questions!